Webbiquity

SEPTEMBER 22, 2020

Two recent research reports provide answers. The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. Six months into the pandemic, how have IT buying plans and practices changed?

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Second, per the LeadMD research, buyers don’t expect you to stop marketing. A core conclusion of the research was that B2B marketers need to update their messaging. Nicely done.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Given that the percentage of buyers is trending younger, the fact that they rely less on analyst reports & rankings is a serious concern for traditional analyst firms.” Yet this remains a significant disconnect.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

MAY 30, 2023

There’s much more in this extensive study, from how budget and strategy trends vary across B2B, B2C, and agency marketing, to deep dives into content and social media strategy for the coming year. The post Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights appeared first on B2B Marketing Blog | Webbiquity.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. That means that despite these revenue trends, nearly half of companies (46%) intend to spend the same as planned or more through the rest of this year. Is that still the case?

Research 332

Research Paid Search Agency Case Studies Planning 332

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalized Outreach with User Data. Voice search is hot.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. Image credit: CMI.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 2) Google Trends. 10) Google Drive Research Tool.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right. Paul ( #SMBMSP90 on Twitter).

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Webbiquity

FEBRUARY 17, 2022

Web research can be helpful in finding inspiration, but don’t be a copycat. Do Your Research. Research is the key to success. Whether you conduct this research internally or hire someone to do it for you doesn’t matter as long as you get the information that you need. Keep an Eye on Trends. There you have it.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

OCTOBER 31, 2023

Here are seven key findings from the research. ” There’s lots more in the full report from Bloomreach, including top challenges for ecommerce marketing directors, SMS marketing growth trends, consumer preferences, deliverability rates, and revenue benchmarks. It’s well worth downloading the full report.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Webbiquity

JULY 19, 2016

That’s where keyword research comes in. So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 1) SEMrush. Google Review Count: 19,200.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Webbiquity

JULY 13, 2021

The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends. Here are 12 more interesting findings from this impressive research effort. While the world’s population grew just 1% in 2020, the number of social media users increased 13.2%.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Webbiquity

APRIL 14, 2015

Which keyword research and other SEO tools are most effective? Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume.

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Identify trending topics. As trends can expand and fade quickly, it’s important to hop on them early on.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

MARCH 9, 2021

Great web design requires combining traditional marketing wisdom with the latest technology and design trends. Here’s how to mesh established marketing concepts with current tech and design trends to create a great business website. Crucially, the infographic starts with “your target audience.”

Design 284

Design Marketing Websites Industry CMS Mobile Marketing 284

Webbiquity

OCTOBER 13, 2020

Two recent research reports provide useful insights. Here are six of the most important findings about buying trends and plans for B2B marketers. But the SWZD research found that COVID-19 has acted as a “catalyst” for transformation, with 76% of businesses planning long-term IT and business process changes.

Buy 266

Buy Research Work Management Trends 266

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Webbiquity

SEPTEMBER 21, 2021

.” Those are among the findings from 2021 B2B marketing trends in tech & SaaS , a research report published by FINITE, the global B2B technology marketing community in partnership with B2B digital marketing agency 93x. The joint study focused on B2B marketing trends in 2021 and 2022 for B2B tech marketers.

Research 336

Research Trends B2B Marketing Planning 336

Webbiquity

JANUARY 18, 2024

So, do your research. To further enhance credibility, include recent insights, trends, or research relevant to the recipient’s industry in your emails to show you have a deep understanding of the corresponding business environment. Without further ado, here are eight vital steps. Then, process it using data analytics.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. What trends are likely to emerge in the coming year? Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here. So what’s next for B2B blogging?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

JANUARY 28, 2013

Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. The two discuss Bing’s link explorer tool in detail, covering topics such as the size of the tool’s index, search filters, future product plans, trends, marketing strategy and more.

Keywords 100

Keywords Research SEO Tools 100

Webbiquity

OCTOBER 15, 2021

Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures. Researchers evaluated the significant impacts on the market, especially among younger generations. Guest post by Dylan Berger. The eco-consumer movement has increased the demand for sustainable products.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Webbiquity

MARCH 28, 2023

Listicles The listicle is a great format for providing readers with tons of useful information, saving them the time they would otherwise need to spend doing their own research. Think of the listicle as an upgraded version of the comparison post, and devote the same attention to detail and meticulous research to it.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

NOVEMBER 4, 2021

According to research from PWC, 73% of respondents believe CX is an important factor in all purchasing decisions. The same research says these are some of the elements that make up a positive CX: Speed. How can you capitalize on these growing trends of CX and acquisition? The Growing Importance of Customer Experience (CX).

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Webbiquity

JUNE 20, 2023

Researching video marketing data to know where to host your short-form videos (i.e. Begin by conducting thorough keyword research to identify relevant and high-volume keywords related to your niche. She starts the day scrolling her digest on new digital trends while sipping a cup of coffee with milk and sugar.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. To find your story, you’ll need to dig into your data and identify trends, patterns, and insights that are interesting and relevant to your audience. Once you’ve identified your story, it’s important to be clear about your objective.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

MAY 16, 2023

In their own words, MixPanel is designed to let you “Slice and dice data to uncover trends and see live updates on how people are using your app.” GA Alternatives Not Covered The vendors below are likely to show up in your research on GA alternatives. If all you need is a simple UGA replacement, this tool will be overkill.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information.

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Summaries of industry research reports are most valuable when the results are fresh. Image credit: Andrea Piacquadio on Pexels.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

DECEMBER 1, 2010

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Share this on LinkedIn. Share this on Mixx.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

SEPTEMBER 10, 2020

However, it should be well-researched and backed by relevant studies, data, and credible sources, and it should clearly mention the name of the author. Hence, making it a practice to update older articles and content pieces, so they have the latest news, trends and studies, is a healthy practice. Is it relevant to users?

Practices 187

Practices Organization Best Practices Content 187

Webbiquity

MAY 26, 2020

But once the pandemic is behind us, some of the big trends predicted for the industry in late 2019 and early 2020 will regain importance. Real action on sustainability was predicted to be one of the biggest trends if not the biggest change for events this year, before coronavirus. Here are more key findings from the research.

Conference 181

Conference Case Studies Practices Trends 181

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. But what lies ahead?

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

JUNE 5, 2019

Keyword research. Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors. It’s essential to understand your website traffic sources and trends. Taking a look at traffic.

SEO 159

SEO Tools Paid Search Agency API 159

Webbiquity

SEPTEMBER 28, 2022

Five Trending Personalization Strategies to Skyrocket Your Email Results. She loves researching and writing content on email marketing strategies and other alternative organic hacks to increase open rates. 6X higher transactional rates. Segment your subscribers.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

SEPTEMBER 11, 2018

The webinar will present some key insights from the forthcoming report, How B2B Marketing is Changing in 2018 (and 2019), supplemented by other recent research findings.

Webinar Metrics 142

Webinar Metrics B2B Marketing Planning B2B 142