Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. There are a range of ABM technology solutions available to support this strategy, but selecting and implementing one can be a fraught and expensive process. Speak to your marketing peers to find out who is using which ABM tool and why.

Enterprise Management 99

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 99

Zoominfo

AUGUST 30, 2022

While GDPR privacy compliance remains a top priority, the ePrivacy Directive adds complexity by limiting the manner in which marketers can launch campaigns, depending on where their audience lives. Rights of the Individual (Articles 15-21) : Individuals have the right to request access to, or correction or erasure of their personal data.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Unbounce

FEBRUARY 25, 2020

Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. We were totally blown away by Procurify’s execution of account-based marketing campaigns using Unbounce—and by just how easy it’d be for other SaaS brands to try, too.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Heinz Marketing

MAY 12, 2022

You can create abandonment workflows, provide customized experiences for ABM accounts, and even use AI to make your content conversational. For those operating from an ABM model, they have campaign pages that offer unique account experiences so you can meet prospects wherever they are on their journey. They have a 4.7

Work Management 106

Work Management Marketing Management B2B Peer-to-peer 106

SmartBug Media

AUGUST 24, 2021

But in an account-based marketing (ABM) approach, a simple personalization token may not be enough to influence contacts in your campaign. In an ABM-based strategy , you need to connect with contacts and buyers at multiple touch points and speak to their individual pain points based on their role at the company.

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

SmartBug Media

FEBRUARY 25, 2021

One essential strategy to place at the forefront of the mix is account-based marketing (ABM). Not only this, but ABM is an essential part of realizing return on investment (ROI) on your marketing spend and truly forces your marketing team to think strategically. Planning Your ABM Strategy. Step 1: Set your campaign goals.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

DiscoverOrg

APRIL 20, 2017

And we’ve historically used these types of metrics to justify budget requests for investing in more data purchases. Output : Inquiries, proposals, demo requests. But limited, inaccurate data is not sufficient to execute an account-based marketing (ABM) plan … or any competitive growth strategy.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). Hubspot is key in monitoring our campaign performances and tracking lead conversion in real-time.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

DealSignal

APRIL 10, 2024

The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences. First-party data is a no-brainer and teams will typically supplement with either second or third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

SalesIntel

APRIL 6, 2023

In addition to better target segmentation, firmographic data can be used to create personalized content such as: Relevant email campaigns and newsletters Authoritative blog posts Targeted ads and improved ad copy Before diving deep, let’s quickly recap what firmographic data includes. What is Firmographic Data?

Account Based Marketing 52

Account Based Marketing Sales Qualified Leads Paid Search Agency ABM 52

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2. Which content and campaigns tend to attract the most high-quality leads? Work to reach agreement on the definition of a marketing-qualified lead (MQL ), a sales-qualified lead (SQL), and where account-based marketing (ABM) fits in — and get specific.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Madison Logic

JANUARY 3, 2024

By dramatically accelerating automation capabilities , AI can process vast amounts of data in minutes, freeing up your marketing team’s time to dive deeper into campaign strategy and insights. Leveraging an AI chatbot as part of your ABM strategy ensures buyers and customers alike receive the support they need when they need it.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Martech

APRIL 26, 2022

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component.

Account Based Marketing 91

Account Based Marketing ABM Paid Content Cost 91

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Full Circle Insights

OCTOBER 1, 2022

The growing popularity of account-based marketing among B2B marketers is well established — most B2B marketing teams have adopted an ABM strategy, though the maturity of the ABM model they use varies across marketing teams. A mature ABM marketing strategy requires well-defined marketing goals and metrics. Keep an eye on trends.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Walker Sands

MAY 18, 2023

In fact, according to Integrate’s 2023 State of B2B Marketing survey , 22% of B2B marketers plan on cutting Demand Gen spend in 2023, while 25% plan on cutting ABM spend. Reallocate Budget to High-Performance Campaigns The great thing about running ads in Google, Bing, Linkedin, etc., Let’s see what they had to say. Not exactly.

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Martech

DECEMBER 4, 2023

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. Source: Optmyzr You can use tags or online conversions to inform Google about customers submitting forms, requesting demos, or making purchases.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Madison Logic

FEBRUARY 7, 2024

How to Approach Your 2024 ABM Strategy Don’t change things for the sake of change. Review how you already approach your ABM efforts and determine what works, what doesn’t, and how you can amplify those efforts for 2024. Want to take the first step toward seeing more success from your ABM strategy?

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

SalesIntel

SEPTEMBER 10, 2021

The idea behind ABM is to target specific and applicable accounts rather than selling and marketing to your entire total addressable marketing (TAM). Relevant email campaigns and newsletters. So firmographic data helps ABM campaigns get started by finding the right set of companies or accounts to target. Request Demo.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Sales Qualified Leads ABM 52

Metadata

JUNE 10, 2021

Metadata customers can now launch Conversation Ads campaigns directly from within the platform with pre-vetted templates for B2B marketers. We used it ourselves over the last year and saw impressive results quickly – our campaign delivered 230% more demos in a month with 60% less budget with a $1:$5 ratio of spend to closed/won revenue.

Demand Generation 52

Demand Generation Marketing Automation Services Linkedin Demand 52

SalesIntel

APRIL 6, 2023

Once you define your ICP, you can use account-based marketing (ABM) to target accounts that fit your ICP. ABM is a strategic approach that focuses on targeting specific accounts with personalized marketing campaigns. Request Demo The post 4 Sales Efficiency Challenges and How to Solve Them appeared first on SalesIntel.

Ideal Customer Profiles 96

Ideal Customer Profiles Efficiency High Quality Lead Account Based Marketing 96

PureB2B

MAY 30, 2022

The value of account-based marketing (ABM) has often been quantified in terms of its impact on revenue generation. A report from MRP Prelytix , in fact, found that 84% of companies that use ABM have reported positive revenue gains. The CX Benefits of ABM. More Precise Targeting.

Account Based Marketing 62

Account Based Marketing ABM Work Management Touchpoints 62

DiscoverOrg

APRIL 25, 2017

Myth 3: Purchased data erodes marketing campaign results. Some think that purchasing data is a potential disaster for marketing and sales campaigns, that contact lists suffer from data decay and may not be opted in. Fact: Sophisticated business intelligence is ABM gold. How often is sales intelligence refreshed for accuracy?

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Metadata

JULY 21, 2022

So below you’ll get a crash course in ABM. And at the end, you’ll find a step-by-step guide to creating an effective ABM strategy that generates leads and boosts your organization’s long-term revenue potential. It’s why the ABM market is expected to grow to $1.6 Analytics are an essential part of your ABM efforts.

Account Based Marketing 72

Account Based Marketing Ideal Customer Profiles Work Management Top of Funnel 72

SalesIntel

SEPTEMBER 14, 2023

With the launch of PredictiveIntent , SalesIntel makes B2B intent data more dynamic and enables marketing and sales teams to achieve higher engagement and conversion rates from their campaigns. Request Demo The post Hone In On Active Accounts and In-Market Buyers with SalesIntel’s PredictiveIntent appeared first on SalesIntel.

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

LeanData

DECEMBER 20, 2022

Another common ABM breakdown occurs in the distribution of leads within complex sales teams. Kristin Keefer , Senior Manager of Marketing Operations at Outreach, leverages LeanData, 6sense, and the Outreach platform to execute ABM plays. ABM motions need constant testing and iterative improvements.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

Heinz Marketing

JUNE 19, 2023

This week’s show is entitled, “ The Convergence of Traditional Demand Gen and ABM “ My guest is Jodi Cerretani , VP of Marketing at RollWorks Tune in to hear more about: How has the role of B2B marketing evolved in the past five years, and what impact does it have on business value and the P&L? They’re sends.

Lead Ranking 102

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 102

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. ABM is a Mindset, Not an Isolated Tactic.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

SnapApp

JULY 23, 2019

There’s no shortage of new tactics that promise to be the golden ticket to great leads, like ABM or conversational marketing. Not to mention, investing in a chat tool or hiring an agency to run your ABM campaigns can drain your marketing dollars, fast. Demo Request/Contact Forms. PDF Assets.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Paid Search Agency Campaigns 54

Hubspot

AUGUST 3, 2020

This is the challenge of marketing: campaigns are everywhere. And, if campaigns are everywhere, they can be easier to tune out and ignore. Every time consumers see marketing campaigns, they make a decision within seconds — and it often follows the logic of, “if I click this Facebook ad, am I really going to buy this product?”

Budget Programs 100

Budget Programs Word of Mouth Work Management Marketing Management 100

Madison Logic

OCTOBER 26, 2023

Continuously Measure and Optimize Campaign Strategy for Maximum Impact Maximize conversions and accelerate deal velocity by actively measuring campaign performance and implementing optimizations across companies, content, and personas.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

ActiveDEMAND

DECEMBER 19, 2019

But one service that I think more agencies should be offering is Account-Based Marketing or ABM for short. ABM is a style of marketing popular with B2B companies that focuses on a shortlist of current or prospective customers. What is ABM? Good ABM requires sales involvement. Remarketing campaign to influencers.

Account Based Marketing 67

Account Based Marketing Paid Search Agency Advertising Agencies Marketing Agencies 1 67

MKT1

DECEMBER 18, 2023

RevenueHero RevenueHero is the easiest way for marketers to qualify and route leads to sales rep’s calendar, right in your demo request flow, in email sequences, and sales hand-offs. We’ve been recommending RevenueHero since we wrote a newsletter on improving demo request flows a couple months back.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

SalesIntel

JANUARY 12, 2023

B2B data providers have become a standard addition to any tech stack as the rise in job changes and layoffs continue into the year, which is rapidly aging data used for GTM campaigns and effective targeting. Not everyone was a decision-maker or relevant to your marketing campaign. Let’s go over a couple of examples.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

SalesIntel

SEPTEMBER 3, 2021

Here is a hint – if a company uses an ABM platform like DemandBase, likely, they would also be looking for other marketing tools. Be it inbound, outbound, or a mix of two like ABM or events, technographic data has found its use case everywhere in one form or the other. Request Demo.

Ideal Customer Profiles 52

Ideal Customer Profiles eCommerce DemandBase Account Based Marketing 52