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Writing on the Web

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How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

Your assets should range from free to fee: Some information for free, immediate download, no strings. To use myself as an example, I’ve created a range of assets for readers to get to know, like and trust me. I’ve been blogging about ways to grow your reader base using this memory device: C ontent. S ocial Media.

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Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

Writing on the Web

The full post was written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for a wide range of administrative support services specializing in social media, including Facebook , LinkedIn and Twitter. . This is an excerpt of one of most highly viewed topics on Writing on the Web.

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Better Business Blogs: Correct Those Broken Links

Writing on the Web

If the domain has wandered off the range and all else fails, just take the link off. If the link was from your favorite site, replace the URL with the primary domain name ( example.com/missing-content.html becomes example.com ).

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The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

Users range from recent college grads to CEOs, all looking to expand their professional network so they can improve their career or business. Jacqui MacKenzie is a writer for Straight North, a Chicago Internet marketing agency with clients ranging from electric gloves and protective clothing providers to specialists in automotive lifts.

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Tips to Get Your Business Newsletter Read

Writing on the Web

This could range from, “Congratulate on their success”, to, “Contact me for more information.”. Be sure to use personal pronouns in your story (“I” statements) and talk about experiences with clients. Use images that evoke curiosity, humor or desire. Note the image I included in this blog post.). Include a call to action.

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Advertisers and publishers use a wide range of payment calculation methods. Targeted Contextual Advertising – Depending on the number of your page views, click through rates, and keywords in your posts (from $.10 10 to $100/click), Cost per Click (CPC), or CPC advertising like AdSense can be a money maker.

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Content Marketing: How do you know if it???s working?

Writing on the Web

You know how those yearly physical exams give you a print out of your lab test and tell you if you’re in the “normal” range or not? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Or for e-newsletters?