Lattice

OCTOBER 4, 2016

Instead of reps having to log into a company’s transactional/ERP system to identify what existing customers have already purchased, the latest release of Buyer Insights provides a comprehensive visual purchase history about each customer. Sales reps can use this interactive dashboard to identify what to sell next.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Lattice

APRIL 13, 2016

Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Interested in learning more?

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

SEPTEMBER 26, 2016

According to the Acquity Group, 94 percent of B2B buyers conduct online research prior to making a purchase decision.

Intent Data 140

Intent Data Intent Purchase B2B 140

Lattice

SEPTEMBER 26, 2016

Is understanding the purchasing and renewal trends of your current customers a priority? We’re all in the business of.

Trends 100

Trends Purchase Business 100

Lattice

MAY 31, 2016

Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

SEPTEMBER 21, 2016

In this way they can smartly grow their database by only adding high-propsensity buyers, rather than random names from a purchased list. Predictive marketing solutions help companies get a complete view of the B2B customer world, so they understand who their ideal buyer is, and then can go find new prospects that fit that buyer profile.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

JUNE 23, 2016

Does purchasing a safe car make you a safe driver? People want to understand what certifications are out there, and why companies need to have them. So we wanted to set the record straight on what exactly those security certifications cover when it comes to company data. Their J.D.

Salesforce.com 113

Salesforce.com Vendors Guidelines Amazon 113