Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Zoominfo

FEBRUARY 15, 2023

Whether through reduced headcount, smaller budgets, or both, many sales leaders are faced with achieving ambitious revenue targets with fewer resources. Try it Now Top-Line Gains for Sales Teams One refrain we heard from our customers was the pressure to achieve more with less.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

B2B Marketing Directions

MAY 12, 2024

The business professionals who use the NetLine platform voluntarily share information about themselves and the organizations they work for in exchange for access to the content resources available on the platform. After all, it makes little sense to contact a potential buyer about a content resource before he or she has reviewed the content.

Marketing AI 70

Marketing AI Research B2B Content 70

Heinz Marketing

MARCH 31, 2024

Companies can optimize conversion rates and maximize ROI by focusing resources on accounts that exhibit active intent. Increased Customer Satisfaction: Personalized engagement based on intent signals fosters stronger customer relationships, leading to higher satisfaction levels and improved customer retention.

Intent Signal 64

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 64

Launch Marketing

JULY 26, 2023

Trend #3: Leveraging Intent Data and Illuminating Buyer Interest In the fast-paced world of B2B lead generation, harnessing the power of intent data can be transformative. B2B buyers spend about 83% of their time independently researching before making a purchase.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Heinz Marketing

NOVEMBER 30, 2019

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Billboards are having a revival, here are some things you can learn from a traditional advertising method.

Intent Signal 105

Intent Signal Purchase Intent B2B B2B Sales 105

Only B2B

FEBRUARY 11, 2024

Intent data helps you identify prospects at each stage, allowing you to: Know what they’re interested in and personalize your communication. Provide valuable content and resources at each stage of their journey. Must Read: What is Intent Data and How it Can Help Your Company? Evaluate your resources and budget.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Zoominfo

DECEMBER 23, 2020

ICPs include in-depth details on interests, seasonal trends, location, purchasing intent, and more. The new year calls for a renewed take on the creativity and resourcefulness that we’ve garnered in the past year, and implement them into our endeavours. Start 2021 Off with a Refreshed Digital Strategy.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Only B2B

FEBRUARY 21, 2024

Explicit Intent: This is like your prospect shouting their needs from the rooftops. It’s a clear signal of active interest and purchase intent. Implicit Intent: This is where things get interesting. Budget: What resources are available for initial setup and ongoing maintenance?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Oktopost

APRIL 29, 2024

Many discussions take place about B2B intent data in the context of ABM (Account Based Marketing) or other strategic marketing and sales programs. It provides insights into customer behaviors, interests, and purchase intentions.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

KoMarketing Associates

AUGUST 29, 2018

Google and Facebook, in particular, were go-to resources for business content among B2B audiences, according to the survey. To dig deeper, the researchers behind the survey took a look at where audiences with higher purchasing intent encountered business marketing content. B2B Audiences and the Buying Process.

Social Media 120

Social Media B2B Media Purchase Intent 120

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Unbounce

APRIL 4, 2019

And what are your marketing resources ? Consumers searching in Google have high purchase intent. They’re either researching because they’re considering a purchase now or in the near future—or they’re in active “buy mode.” Your Marketing Resources. Purchase Intent. Your Marketing Resources.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Tiecas

APRIL 23, 2024

Here’s why inbound industrial content marketing aligns so well with modern buyer behavior: Meets buyers where they are: Inbound content marketing positions you as a valuable resource in the very places where buyers are already searching for solutions. Clear calls to action: Does your website guide users with prominent calls to action (e.g.,

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Act-On

SEPTEMBER 24, 2023

But the key thing to remember is that with these keywords, the audience is signaling they’re very close to purchase. You can also leverage resources like Act-On’s SEO audit tool to more effectively optimize content and improve search engine rankings. And we realize that, yes, SEO can be confusing.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Inbox Insight

OCTOBER 27, 2023

In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment.

Buyer Intent 106

Buyer Intent Intent Data Intent Demand Generation 106

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. VIDEO] Exactly how does intent data work?

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Launch Marketing

APRIL 12, 2023

Even more important than that, those who view consistent messaging across platforms and channels increase their purchase intent by 90%. Creating content is great, but if it does not provide any value to audiences, they fail to form a connection with it, leaving it as a wasted resource. How can you ensure content is valuable?

B2B Marketing 117

B2B Marketing B2B Purchase Intent Marketing & Strategy 117

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Only B2B

FEBRUARY 6, 2024

Ditch the scattershot approach and focus your efforts on companies demonstrating active buying intent. Low-Quality Leads Be Gone : Stop wasting time and resources nurturing unqualified leads. Boosts Efficiency & Saves Resources: Eliminate guesswork and manual lead qualification processes.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Oktopost

APRIL 9, 2024

Instead of ignoring those prospects until they signal purchasing intent, you can target them with demand generation and lay the groundwork for their future customer journey. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Only B2B

JUNE 14, 2023

Must Read: A Guide to Using Intent Data in Your ABM Program Leveraging Intent Data for Targeted Marketing Campaigns Intent data is the fuel that powers effective B2B Intent Marketing campaigns. It offers valuable information about the interests, pain points, and purchase intent of potential customers.

Intent 62

Intent B2B Marketing Intent Signal Lead Ranking 62

Inbox Insight

MARCH 13, 2024

With limited resources and increasing competition, it’s crucial companies focus their efforts on quality leads that are most likely to convert into high value customers. The Growing Urgency for Advanced Intent Strategies The future landscape of lead prioritization and lead scoring has already been reshaped by AI.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. B2B buyer behavior has shifted dramatically to independent, online research.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Oktopost

OCTOBER 30, 2023

Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Intent Data 125

Intent Data Top of Funnel Intent Urgency Marketing 125

B2B Marketing Directions

JULY 17, 2022

The business professionals who use the NetLine platform voluntarily share information about themselves and the organizations they work for in exchange for access to the content resources available on the platform. NetLine found that on-demand webinars and live webcasts were also good indicators of short-term purchase intent.

Research 52

Research B2B Purchase Intent Paper 52

Porch Group Media

DECEMBER 4, 2019

Purchase history was also very important, with retailers leading at 94%. Third Party and Purchase Intent Data. V12 offers a blend of data resources to fill in the gaps such as demographics, email, telephone, auto data, life event data, behavioral data and more. Data is key to truly knowing your consumer base.

Personalization 59

Personalization Purchase Intent Intent Data Mobile Advertising 59

Porch Group Media

OCTOBER 8, 2020

Add Purchase Intent data Brands may be spending big now on ads that rely on third-party cookies but at V12, we have seen many brands switch spend to target actual consumers who are known to be in market for products and services they sell. Learn how to target in-market shoppers with our Success Kit to Purchase Intent Marketing.

Purchase Intent 59

Purchase Intent Planning Privacy Aggregators 59

6sense

DECEMBER 9, 2021

Buyer intent is an underutilized resource for today’s marketers and sellers. Search players such as Google and Bing have long contended that marketers move from demographic-based approaches toward more purchase-intent-based programs because the latter provides a more immediate and relevant way to target your marketing.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Televerde

MARCH 20, 2024

Actionable Engagement – Users following links from your social media content to your website, landing pages, or other targeted resources is a great indicator of purchase intent.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

markempa

JULY 6, 2017

Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead nurturing content marketing to help progress early stage leads from interest toward purchase intent. Lead qualification and scoring to determine readiness (Are they a fit? Are they sales-ready?). ULD, to sales).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Martech

APRIL 5, 2022

Inclusivity is a work environment where everyone is treated fairly and respectfully and has equal access to opportunities and resources. To be clear on what we mean: Diversity is the presence in an organization of a variety of people reflective of the society in which it exists and operates. Business performance.

Business 110

Business Loyalty Paid Search Agency Acquisitions 110

PureB2B

APRIL 26, 2022

An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision. Some examples are downloading a free resource, repeated visits, and clicking a display advertisement. Sales qualified leads: Past the MQL stage, an SQL is someone who’s in the market to make a purchase.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

PureB2B

MAY 19, 2022

Just like that kooky metal detector combing the sands of your favorite beach, intent data serves as a beacon for B2B marketers searching for highly qualified leads in a sea of potential customers. And what kind of signals indicate purchase intent? What is Intent Data? . Types of Intent Data Signals .

Purchase Intent 62

Purchase Intent Paid Content Purchase Intent 62

Binary Demand

JUNE 29, 2023

There are five prominent use cases for sales and marketing teams using intent data in 2023: Detecting initial buyer interest becomes possible through purchase intent signals, which aid in identifying companies actively researching your solution. The data can be used to analyze and retain customers.

Intent Data 52

Intent Data Intent ROI B2B 52