WebMarketCentral

FEBRUARY 13, 2008

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject.

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

FEBRUARY 27, 2009

As a global marketing manager for SoftBrands , Mark is responsible for all aspects of marketing, communications and public relations for the SAP Solutions division of the global enterprise software provider. Get to know Tom at: [link] and [link] Mark Palony.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

FEBRUARY 26, 2009

About the Author Cece Salomon-Lee is the author of PR Meets Marketing , which explores the intersection of public relations, social media and marketing. The key thing to keep in mind is that social media is to help promote communications not only with you and your audience but also amongst the attendees as well.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

DECEMBER 6, 2007

Broad elements to include here are: Advertising Public Relations Online Marketing Direct Appeal Branding Events Co-op and Channel Marketing Etc. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

MARCH 2, 2009

Social Interaction & Advertising Are The Modern Day Search Engine Submission & Link Building by SEO Book Like the author of the previous post, Aaron Wall argues that SEO has moved beyond link building, and that the keys to the next phase in the evolution of search optimization include branding, public relations and social interaction.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

SEPTEMBER 26, 2007

Combined with our customer relations efforts, we are also very aggressive in our lead generation activities, of course using webcasting as part of our marketing mix, tradeshows and public relations efforts. WMC: What's the biggest or most important marketing lesson you've learned since you started ON24?

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

SEPTEMBER 10, 2007

Beyond partnerships, we have also done targeted online advertising and are using the success stories from our fundraising groups to generate media coverage via our public relations strategy. That has been tremendous at helping us build online buzz for our program, especially with the media.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

WebMarketCentral

SEPTEMBER 23, 2009

. ** technorati tags: Schneider Associates b2b product launches Rolling-Thunder social media advertising public relations Rebel Brown del.icio.us

Web 2.0 20

Web 2.0 Product Public Relations Tagging 20

WebMarketCentral

DECEMBER 28, 2006

Codes abound, from ethical guidelines for management consulting and marketing to search engine optimization , public relations and blogging. It's not that there's a shortage of ethical codes, just a shortage of adherence to them. My personal contribution to the genre would be: - Start with an honest assessment of your strengths.

Ethics 20

Ethics Consulting Work Management Marketing Management 20

WebMarketCentral

SEPTEMBER 11, 2005

This situation best utilizes the four core expertise areas of Provident Partners; those being, creative ideas, public relations, lead generation, and multi-media production. For that they must expand brand ID, generate leads, secure media coverage, and have a better than average appreciation for public relations.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20