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Email marketing 101: The five basics

Martech

Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs). adam.smith@google.com john.doe@salesforce.com no-reply@google.com hello@salesforce.com Ensure a professional signature Your signature is your digital business card, so make sure it reflects your brand and personality positively.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

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Old School Sales vs New: The Rise of the Modern Sales Model

Zoominfo

All you see is an intriguing note about integration services from an unknown sender in your inbox. Tom represents the old world of sales, which was limited by location, highly based on geography, and heavily reliant on how well he could persuade his prospects. Then there’s Kate. She sits at a desk and sends emails all day.

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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Efficiency FTW.

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Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

Summary: Jesubi is designed to make sales prospecting as efficient as possible. You may not want to replace your CRM system with Jesubi, but dedicated prospecting teams should take a close look. I would have guessed recruiting services or maybe offshore outsourcing.

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What does ‘Real-Time Marketing’ really mean? by Salesforce

Martech

When they later go to a kiosk or a service counter, or call customer care, they expect — quite reasonably — that the service agent is up to date. Inspire : You’re trying to get the attention of customers and prospects when they may not be thinking about you. You send emails with offers, show ads on Facebook and Instagram, etc.

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B2B prospecting data just keeps getting better

Biznology

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.