What Is a Sales Cycle and How Do You Optimize It for Consistent Sales?
Salesforce Marketing Cloud
OCTOBER 10, 2023
The goal of a sales cycle is to ensure reps are uncovering customer needs and resources they can map to product solutions before ever making a pitch. First, it helps reps take the right actions at the right time, delivering helpful information and resources to prospects when they need them most. Why is a sales cycle important?
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