Webbiquity

MARCH 30, 2021

You can live stream webcasts and webinars to generate leads, directly sell services or products, and improve customer engagement on your website. You can connect with him on Twitter or LinkedIn. You can also help prospects by streaming Q&A sessions, product walkthroughs, and webinars after knowing what they are looking for.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

Lead Generation 48

Lead Generation Twitter Optimization Lead Scoring 48

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. Buying a B2B List.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Only B2B

FEBRUARY 28, 2018

More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base. Did you know that 32% of B2B marketers believe webinars and webcasts are critical to the success of their content marketing strategy? For B2B industry, it seems to be catching on now.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Digital B2B Marketing

OCTOBER 16, 2012

If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. Share your perspective on the biggest challenges in the comments below or with me on Twitter ( @wittlake ). The difference is friction.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

MAY 3, 2012

For the sake of this post, lead generation programs refer to publisher programs that promote your content and capture registration. Lead Generation vs Advertising: The Strengths Lead generation programs are cost effective because they are solely focused on promoting your content , not the positioning or messaging that will drive demand.

Lead Generation 100

Lead Generation Advertisements Advertising Lead Scoring 100

Marketing Insider Group

JULY 15, 2010

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

MAY 17, 2012

Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” I have to say I have been following Scott since I first joined Twitter in 2009. Social media is not a platform for sending out promotional messages. ” with Mr. @ Unmarketing himself, Scott Stratten.

Tips 100

Tips Webcast Social Media Mobile Marketing 100

The Lead Agency

FEBRUARY 28, 2018

There are a number of niche social media platforms that, if implemented into your overall digital marketing strategy, could act as excellent communication and promotional channels for your company. Major social networks such as Twitter and Facebook have become increasingly overcrowded, making it much harder to stand out and gain results.

Small Business Marketing 48

Small Business Marketing Social Media Media Ad brokers 48

LeadSquared

OCTOBER 23, 2016

What social media platforms are recommended for a webcasting provider? For a webcasting service, it would be better if you run ads on video platforms like YouTube. LinkedIn and Twitter are other good options, because the people you are trying to reach out would be there as well. Twitter: 8.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

The Point

MARCH 3, 2010

white papers) tends to perform better than does promotional content (e.g. Buyers said they would be more likely to respond to promotional content (70%), much higher than was assumed by marketers (42%). And indeed, when it comes to outreach programs designed to generate net new prospects, more educational offer content (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The most-trusted types of online promotional content include peer reviews, natural search results, and brand Web sites, while display advertising and push text messages are the least trusted.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Marketing Insider Group

MAY 31, 2011

You can then create an editorial calendar to deliver that content in different forms across your website and in your outbound promotions. Tactics to look at next include paid search, email, newsletters, webcasts, articles, banner ads and even pay-per-lead programs. The Importance Of Blogs. Want to see more content like this?

Small Business Marketing 100

Small Business Marketing Paid Search Agency Planning Business 100

Attendify

MARCH 9, 2020

These tools help event teams facilitate introductions, run icebreakers, answer event FAQs, and promote sessions, sponsors and exhibitors. That’s why it’s so important for event pros to ensure they’re offering more than just a webcast chatbox during virtual events. They turn a “flat” online activity into a multi-dimensional occasion.

Tips 38

Tips Peer-to-peer Barriers Webcast 38

Adobe Experience Cloud Blog

MAY 27, 2011

Twitter chats are a great way to enhance the webinar experience and amplify the content message. Some webcast platforms allow you to build a feedback survey directly into the webinar experience. Before, and during the event, you’ve used LinkedIn, Facebook, Twitter, etc. to promote the event. Follow up with top tweeters.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Convince & Convert

MARCH 27, 2012

For more on Joe, check out his personal site or follow him on Twitter @juntajoe. Also, according to research from Doremus and the Financial Times , over 60 percent of senior executives read blogs, watch online video, view webcasts, and use professional networking sites like LinkedIn.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Convince & Convert

MARCH 27, 2012

For more on Joe, check out his personal site or follow him on Twitter @juntajoe. Also, according to research from Doremus and the Financial Times , over 60 percent of senior executives read blogs, watch online video, view webcasts, and use professional networking sites like LinkedIn.

Work Management 132

Work Management Marketing Management Marketing Automation Services Service 132

Adobe Experience Cloud Blog

JUNE 12, 2012

Using Twitter to Drive Business and Generate Leads. Much like Judy Schramm’s presentation above, Erik Deckers, author, co-owner and VP of Creative Services for Professional Blog Service, reveals creative ways to generate new sales leads via Twitter. It is more readily available, simpler and usually more revealing.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

NuSpark Consulting

JULY 15, 2011

You’ll be assigned an engagement coach, and each month we will evaluate your efforts in promoting your content by utilizing the channels the correct way. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Creating adgroups (categories) and ads for each specific product/service.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

You’ll be assigned an engagement coach, and each month we will evaluate your efforts in promoting your content by utilizing the channels the correct way. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Creating adgroups (categories) and ads for each specific product/service.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Anything Goes Marketing

NOVEMBER 16, 2008

With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. youtube landing pages enewsletter RSS webinars / webcasts Google. Reuse your live presentations.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Online Marketing Institute

APRIL 4, 2011

Manager - Digital Marketing JPMorgan Chase Wilmington, United States PPC Marketing Manager Cleveland, United States Marketing Operations Manager SunGard Jersey City, United States White Papers more Research Send us feedback | Technical questions or bug reports?

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Paul Gillin

OCTOBER 11, 2012

Don’t just copy and paste the promotion from a webcast. Don’t Copy From Twitter. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Respect your readers’ time by minimizing pointless verbiage. Think of the context, too.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Buzz Marketing for Technology

JUNE 27, 2008

5-Join the microblogging phenomena by reading Tweets at Twitter. Labels: Personal Learning Network , PLN , social networking , twitter. Find Great Resources on My Wiki Follow me on Twitter. This blog has a companion social network , wiki , and Twitter feed designed to support and reinforce its contents. at 6:23 AM.

Education 100

Education Personalization Wiki Social Networks 100

Hubspot

SEPTEMBER 30, 2013

Hangouts allows for simple sharing and records webcasts via YouTube. A handwritten thank-you note to promote donor stewardship can go a long ways for any nonprofit. You can connect with Harvey on Twitter at @hosimmons4. 8) Thank Your Donors. Image credit: Carlos Luna. Social Media nonprofit'

Google 28

Google Webcast Broadcasting Class 28

Online Marketing Institute

APRIL 4, 2011

Consider what is taking the place of the blog: social sites like Facebook and Twitter. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. I wouldnt advocate ignoring platforms at the expense of a blog.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

markempa

APRIL 29, 2012

Scully had never promoted or planned a webinar before. The rest responded to announcements on LinkedIn, Twitter and Facebook, and were partners, existing customers or consultants. In industries like automotive, chemical manufacturing or medical devices. Get prospects on the phone. More than 60% were directors or VPs of R&D.

Lead Generation 120

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 120

Wondering Out Loud

JULY 27, 2009

The idea, misplaced or not, that a company cannot promote their products and services, the first commandment in the SM-sphere. Thou shalt not use Twitter to promote the “New and improved X&#. And for good measure, here is a recording of Can O’ Worms , a streaming webcast we did about food safety.

Social Media 40

Social Media Web 2.0 Sales Qualified Leads Media 40

Hubspot

OCTOBER 16, 2014

Projeqt promotes “dynamic presentations for a real-time world,” because it lets you pull in feeds and create shortcuts to your favorite services, link and connect presentations, view on any device with a modern browser, and embed your presentation everywhere. Cost: FREE. 8) Projeqt. Cost: FREE. 12) SlideDog. 15) Zentation.

Tools 28

Tools Webinar Metrics Webcast Template 28

Online Marketing Institute

OCTOBER 29, 2010

Promoting a brand through social media is no longer unique or novel — it’s simply the norm. In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies). Learn more. Social media is capable of so much more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

JANUARY 4, 2011

The only caveat here is that you must provide useful, non-promotional copy for this to really work. However, in this example, Service Experts has the forum to provide this type of content (a blog), and it also has the ability to actually rank for these types of phrases. Subscribe today!

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Follow Friday (#ff) - Follow friday is a trend via the hashtag #ff every Friday on Twitter.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

SpotMe Blog

JUNE 29, 2023

Pharmaceutical marketing, or pharma marketing, involves promoting prescription drugs and medical devices to healthcare professionals (HCPs), patients, and consumers. Pharmaceutical companies invest heavily in marketing to promote their products and connect with HCPs. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

BenchmarkONE

NOVEMBER 23, 2018

Share and Promote Links to Gated Content. A while back, you could also use similar lead-generation cards on Twitter. However, in late 2016, Twitter announced they’d phase out this type of ad. In fact, experts such as Larry Kim of WordStream recommended against using Twitter lead generation cards anyways. Conclusion.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Content Marketing Institute

MAY 11, 2018

Amisha sent direct messages to him on Twitter , Facebook, and LinkedIn. And the results (and learnings) kept coming as Amisha and team expanded into new areas, including sponsored blogs on The Guardian, other industry events, webcasts, and more. Make the first conversation matter. Focus on scoring an initial conversation.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Software 100