The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Marketing Insider Group

JULY 15, 2010

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Anything Goes Marketing

NOVEMBER 16, 2008

With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. youtube landing pages enewsletter RSS webinars / webcasts Google. Reuse your live presentations.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Buzz Marketing for Technology

JUNE 27, 2008

I belong to Classroom 2.0 (for for educators using Web 2.0 If youre following closely you may note this is actually PLN 2.0 5-Join the microblogging phenomena by reading Tweets at Twitter. Labels: Personal Learning Network , PLN , social networking , twitter. Twitter: What am I doing? at 6:23 AM.

Education 100

Education Personalization Wiki Social Networks 100

Wondering Out Loud

JULY 27, 2009

The idea, misplaced or not, that a company cannot promote their products and services, the first commandment in the SM-sphere. Thou shalt not use Twitter to promote the “New and improved X&#. And for good measure, here is a recording of Can O’ Worms , a streaming webcast we did about food safety.

Social Media 40

Social Media Web 2.0 Sales Qualified Leads Media 40

WebMarketCentral

MAY 6, 2009

I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. A Practical Guide to Twittering for Business View more presentations from chrisabraham. 4) Find people to follow on WeFollow.

Twitter 20

Twitter Web 2.0 Business Tagging 20

WebMarketCentral

MAY 26, 2009

I get those questions, and while I generally avoid writing about myself (preferring to stick to topics that are actually interesting), a recent post here on how to use Twitter for business was part of interesting and illustrative social media experience. Promotion wasn't the original intent.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20