DiscoverOrg

SEPTEMBER 20, 2016

TiLT promotes team-building and knowledge transfer via role playing and video uploads. Sales Development teams using TiLT have also exhibited positive behaviors that include increased motivation and desire to learn more. Sales is tough, and we firmly believe that comfort is the enemy of success.

Top of Funnel 120

Top of Funnel Enterprise Management Cold Calling Template 120

DiscoverOrg

FEBRUARY 13, 2019

Sales often uses Location data for territory planning, but Marketers love Location data because it has so many use cases: be more targeted with event promotion (like the Dreamforce happy hour example above). Location data for marketing campaigns. get more strategic about the timing of email sends.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

DiscoverOrg

MARCH 12, 2019

There are so many factors that contribute to the success of an email program: whether it’s a one-off promotion, a regular nurture or subscription program, or a sequenced email drip over the course of month.There’s subject line , content, graphics. There are just different challenges today.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

DiscoverOrg

OCTOBER 19, 2017

Based on this, in 2015, I began building an ABM program focused on selecting a list of target accounts and finding ways to promote specifically to those accounts, with the help of Kristen Wendel. Kristen is a marketing operations and #MarTech guru who is pretty much “the boss of operationalizing ABM.”

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

DiscoverOrg

MARCH 25, 2019

We started promoting the happy hours well in advance of Dreamforce to build up buzz around the parties we were hosting. To target attendees to invite to these events, we segmented our target audience into three tiers: 1.) Dreamforce Exhibitors/Speakers, 2.) Salesforce users, and 3.) local San Francisco Bay-area companies.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

DiscoverOrg

FEBRUARY 27, 2019

Is this for outbound marketing , direct email, or event promotion ? Are you building a list for a specific purpose, or event? How will you use the data? Who from the team will be using this data, and for what purpose? Or are you just building a list? How big is your overall market?

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120

DiscoverOrg

FEBRUARY 13, 2017

For example, when a sales development representative references a certain technology in their existing tech stack ( because they use DiscoverOrg ) or noticed the prospect just got promoted, they’ve instantly separated themselves from the rest of the pack. Why does that happen so often?

Email Marketing 136

Email Marketing Impressions Marketing & Strategy Deliverability 136

DiscoverOrg

AUGUST 14, 2018

Using Net Promoter Score (NPS) can be a great way to gauge customer happiness. So, start with today’s evangelists and think about where tomorrow’s will come from. So, do you know your longest-lasting relationships? Who are your happiest customers?

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Using Net Promoter Score (NPS) can be a great way to gauge customer happiness. So, start with today’s evangelists and think about where tomorrow’s will come from. So, do you know your longest-lasting relationships? Who are your happiest customers?

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

MARCH 5, 2019

A DiscoverOrg study revealed that 71% of newly-hired or recently promoted decision-makers lead 3+ initiatives within their first 3 months in a new position. I saw you’re the newly hired/promoted [TITLE], congratulations on the new role! Or did an internal promotion reward a job well done?

Outreach 222

Outreach Work Management Case Studies Purchase Intent 222

DiscoverOrg

FEBRUARY 19, 2019

Especially if you’ve just been promoted to Chief Marketing Officer. First days can be stressful. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact.

CMO 235

CMO Lead Ranking Marketing Qualified Leads Peer-to-peer 235

DiscoverOrg

APRIL 27, 2017

The Act applies to “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service” in this way: 1. Opt-out method. The first requirement of the CAN-SPAM act is that recipients must have a way of opting out of your messages.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

DiscoverOrg

AUGUST 23, 2018

It’s a sales philosophy that leverages existing social networks, promotes the use of professional branding, … and, for Kenny, creative expression. Social selling is more than just making pragmatic connections on LinkedIn. Madden uses an artistic metaphor he calls the “Social Phone.”

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

AUGUST 23, 2018

It’s a sales philosophy that leverages existing social networks, promotes the use of professional branding, … and, for Kenny, creative expression. Social selling is more than just making pragmatic connections on LinkedIn. Madden uses an artistic metaphor he calls the “Social Phone.”

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

MAY 19, 2017

The availability of account, contact, and buyer intelligence information, such as phone numbers for C-suite execs, funding event details, and personnel insights such as departures, hires, and promotions, has enabled forward-thinking companies to disrupt traditional markets like never before.

Top of Funnel 136

Top of Funnel Paid Search Agency Salesforce.com Digital Marketing Funnels 136