B2B Marketing Traction

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Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show. On this online radio show called Twitter, your broadcasts are free. Broadcasting messages on Twitter is free. I like using Twitter. Marketing Soapbox b2b marketing social media twitter'

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Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. Going beyond the boring product pages online? Transparency. Don’t hold back your story. Contact New Incite today.

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Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

I recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event. “We haven’t done much – we’ve been very busy with product development.”

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. Think of Twitter as an online broadcasting tool.

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Get a Jump on Your Competition with Pre-Launch Marketing

B2B Marketing Traction

We don’t even have our product ready!” Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company. Marketing Strategy marketing product launch startup'

Planning 100
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5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

To Twitter’s credit, the Vine videos I’ve seen default to audio off (thank you! Here is how Twitter defines Vine: Vine is a mobile service that lets you capture and share short looping videos. Twitter blog post ). Quick how-to’s about a product or service. Check them out. Readers, what do you think?

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What Do You Do If Your Boss Doesn’t Get Social Media?

B2B Marketing Traction

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create your own blog on Tumblr (it’s easy) and Twitter account. Ramp up your LinkedIn profile.