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Finding the Balance Between Offline & Digital Marketing – 3 Tips to Ensure a Healthy Marketing Mix

Marketing Insider Group

Branded search is often a product of mass media, so be sure to include branded search when looking at non-digital ROAS. We know that social media is not the cause of shrinking attention spans , but instead highlights the importance of storytelling and cohesion. Minimize the labels within your marketing organization.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. Positive ROAS (return on ad spend) is minimal for companies. Content Marketing Gives Your Product or Service More Visibility. Ads are product-focused, after all. It can easily become a money pit.

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A Concise Framework for Native Video Ads Marketing

Outbrain

’ In other words, it’s the channel that influences the production of the video. On native platforms like Outbrain, targeting specific and relevant audiences not only drives up your engagement rate per view, but also helps to boost your ROAS (return on ad spend). Tell a story (rather than sell a product).

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5 Content Pillars for Successful Rebranding

Outbrain

Storytelling. And followed these up with engaging and creative product retargeting videos.”. The reactivation campaign netted a 28X return on advertising spend (ROAS) and the cold audience campaign a 10X ROAS, proving the value of this content leading up to a rebrand. Storytelling. Reinvention. Thought Leadership.

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A/B Testing: The ABCs of Paid Social Media

Anyword

Below are the results of an experiment that we ran with Wirecutter, which tested images of products with vibrant background colors against images of people using the products. The unusual result caught us by surprise: Although photos that include people typically perform well, for Wirecutter, the products shots worked better.

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Our Guiding Lights: Why We Founded Outbrain and How We Lead It

Outbrain

Ori and I founded Outbrain out of a deep passion for stories and great storytelling, as manifested in the newspapers, magazines, and blogs that we love. Second – Return-On-Ad-Spend (ROAS): When we choose to serve ads that are more engaging rather than pricier, that translates to lower prices that our advertisers have to pay.

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5 Things Publishers Should Do in 2022

Outbrain

Publishers have historically used a range of monetization methods in the print world: subscriptions, charging a cover price, advertorials, product sampling/direct mail outs, user offers, and more. Companies are increasingly embracing AI technology across all aspects such as supply chain management, productivity and service provision.