Smashmouth Marketing

JUNE 3, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independant--actually using the products/services, and then critiquing them. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. They meet their promise.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

AUGUST 12, 2009

In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. The product is so rich in features that this article alone will not do it justice. Smashmouth recommendation: Thumbs Up End of independent review. Tags: reviews lead nurturing marketing automation demand marketing sales2.0 sales genius.

Marketing Automation Services 100

Marketing Automation Services Sales Genius Lead Ranking Lead Scoring 100

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. The next level of the product, Genius Enterprise , gets into serious marketing automation, but with the same usability and non-IT methodology of Genius Pro.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Ranking 100

Smashmouth Marketing

AUGUST 28, 2009

Tags: marketing tips b2b marketing b2b demand gen product reviews b2b sales demand gen data lead gen cold calling inbound marketing inside sales lead lists.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

JUNE 5, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. End of independent review.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

DECEMBER 7, 2008

So an average week's production is 92 connects, 23 quotes, 3-4 deals per week for $4800 in revenue. By adding just two CAS sessions a week to this rep, the production is increased to 167 pitches per week, 42 quotes, 7 deals per week's effort for revenue of $8400.

Work Management 100

Work Management Paid Search Agency Validation Lead Ranking 100

Smashmouth Marketing

AUGUST 10, 2009

In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. The product is so rich in features that this article alone will not do it justice. End of independent review. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. Smashmouth recommendation: Thumbs Up.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 15, 2008

So an average week's production is 92 connects, 23 quotes, 3-4 deals per week for $4800 in revenue. By adding just two CAS sessions a week to this rep, the production is increased to 167 pitches per week, 42 quotes, and 7 deals per week's effort for revenue of $8400.

Validation 100

Validation Lead Ranking ROI Work Management 100

Smashmouth Marketing

SEPTEMBER 30, 2010

The use of ConnectAndSell for the contest is basically saving us the production that we would have lost had we done training without it. The Flatlander team is just two meetings ahead of the Great White North. Should go down to the wire. So our contest actually has an ulterior motive.

Lead Gen 100

Lead Gen Tips Leads Lead 100

Smashmouth Marketing

MAY 6, 2022

Don't turn on your "all about my product/company" drivel. Could we set something up to review the study and see how it applies to your company?". "Would you be interested in getting together for a virtual coffee meeting Thursday morning for 20 minutes before we get our days going?" Get to know them a bit, and set the second meeting up.

Sales Qualified Leads 124

Sales Qualified Leads Gartner Paid Search Agency B2B Sales 124

Smashmouth Marketing

AUGUST 8, 2009

There will be a Smashmouth Product Review coming shortly, but I just had to comment on how it got started. It doesn't impact the review, but it definitely impacts my impression of the company and people. As far as the review. More detail in the official review. We loved every minute of it.

Hubspot 100

Hubspot Inbound Marketing Opt-out Opt-in 100

Smashmouth Marketing

AUGUST 7, 2009

There will be a Smashmouth Product Review coming shortly, but I just had to comment on how it got started. It doesn't impact the review, but it definitely impacts my impression of the company and people. As far as the review. More detail in the official review. Yesterday was the start of my evaluation of Hubspot.

Hubspot 100

Hubspot Opt-out Opt-in Inbound Marketing 100

Smashmouth Marketing

AUGUST 25, 2009

As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. A balanced approach seems to be the mix of choice with a slight favor to Outbound activities.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

AUGUST 24, 2009

A balanced approach seems to be the mix of choice with a slight favor to Outbound activities As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

NOVEMBER 12, 2009

Let me outline that procedure ramping up to a webinar, focusing not on presentation tips but on the production of the webinar itself. First Review - Two weeks prior. Formal run-through with critics, refined content review and attempt at real-time flow and timing. The number of reviews and dry runs might seem like overkill.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

Let me outline that procedure ramping up to a webinar, focusing not on presentation tips but on the production of the webinar itself. First Review - Two weeks prior. Formal run-through with critics, refined content review and attempt at real-time flow and timing. The number of reviews and dry runs might seem like overkill.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 17, 2010

Measure and Review KPIs. If you have a new product launch or new sales reps being added to your team, you may need assistance. Was the content or offer valuable to the prospects?". Were the calls to action clear? Were there calls to action at all? Was the implementation team spread too thin? Was it the right team for the job?

Planning 100

Planning Paid Search Agency Buyer Personas Lead Gen 100

Smashmouth Marketing

JANUARY 7, 2010

You can see the Smashmouth ConnectAndSell product review here.) Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 100

Smashmouth Marketing

JUNE 23, 2009

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space.

Leadlander 100

Leadlander Lead Ranking Lead Scoring Leads 100

Smashmouth Marketing

JUNE 22, 2009

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space.

Leadlander 100

Leadlander Lead Ranking Lead Scoring Leads 100

Smashmouth Marketing

JANUARY 10, 2009

Don't turn on your "all about my product/company" drivel. Could we set something up to review the study and see how it applies to your company?" - Close for Meeting 2. Who doesn't have 30 minutes in their day, and who doesn't want to get a latte? Get to know them a bit, and set the second meeting up. Listen to them.

Gartner 100

Gartner Studies Act-On B2B Sales 100

Smashmouth Marketing

JANUARY 3, 2009

Don't turn on your "all about my product/company" drivel. Could we set something up to review the study and see how it applies to your company?". Who doesn't have 30 minutes in their day, and who doesn't want to get a latte? Get to know them a bit, and set the second meeting up. Listen to them. Now this is just like a date.

Gartner 100

Gartner Studies Act-On B2B Sales 100

Smashmouth Marketing

OCTOBER 8, 2009

Amazon still sells plenty of books, and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). You still need to study and research the market, develop products, plan, execute, communicate, and evaluate.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

And Amazon still sells plenty of books and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). You still need to study and research the market, develop products, plan, execute, communicate and evaluate.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

MAY 26, 2011

Then, as we blend the two companies' best practices, you should see a noticeable increase in the level of service from a production, delivery and quality standpoint. Will Target 250 stay the same? The logo and the email addresses will change. Commercially, we will novate the existing contracts over to Green Leads contracts.

Acquisitions 100

Acquisitions Lead Ranking FAQ Allocation 100