PathFactory

MARCH 3, 2023

Hybrid and digital events integrate seamlessly into your buyer journey PathFactory’s most successful clients are leveraging analytics and AI to personalize their messaging, provide an interactive experience, and are spending fewer “in-person” dollars in the process. Talk about better use of time, money, and insight. And we are not alone.

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

Marketing Insider Group

DECEMBER 10, 2020

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals.

Marketing Automation Services 335

Marketing Automation Services Marketing Management Planning Process 335

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. This process demands countless work hours that should be spent accomplishing other tasks. This method is also prone to human error and may lead to incomplete or inaccurate data.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Navigate the Channel

DECEMBER 19, 2017

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better. The technology is seemingly endless.

Trade Show 95

Trade Show Marketing AI Practices Best Practices 95

The Point

NOVEMBER 14, 2014

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Navigate the Channel

FEBRUARY 1, 2018

The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. However, you need to attend the right shows to make sure that you are building the personal relationships and business reputation that actually matter. Defining Your Intent.

Trade Show 66

Trade Show Case Studies Intent Press 66

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. We all know this!

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Conversica

OCTOBER 2, 2018

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

Trade Show 58

Trade Show Marketing AI Lead Scoring Lead Ranking 58

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Geofencing.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

markempa

MAY 11, 2010

And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Track leads to determine and expand in the shows with the best ROI 9.

Trade Show 120

Trade Show Lead Generation Tips Lead Scoring 120

Vision Edge Marketing

FEBRUARY 15, 2018

In fact, calculating your Marketing plan ROI should be an integral part of your business processes. Determine your Marketing plan’s ROI by arming your team with data related to finding, keeping and growing the value of customers. Expected Revenue – Total Marketing Plan Cost = Marketing Plan ROI.

Planning 179

Planning Marketing Budget Creation Marketing Plans ROI 179

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Smart allocation: Documenting prioritizes tasks and budgets, crucial for maximizing ROI with technical content. Channel mix: Prioritize where you’ll reach your audience (website, trade shows, SEO, etc.),

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Lead Liaison

JULY 17, 2019

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer. Will it be simple or complicated? Am I asking the right questions?

Trade Show 48

Trade Show Lead Capture Marketing Management Organic Leads 48

Marketri

OCTOBER 25, 2023

As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. But it takes a rigorous process, grounded in business goals and strategy, to engage in marketing that achieves your business goals. In Part 2, we provide insights on two equally vital steps that drive higher marketing ROI.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 94

B2B Marketing Budget Programs ROI Planning 94

Sharpspring

AUGUST 18, 2017

Attending a trade show is expensive. There’s the cost to purchase booth signage and the booth itself, the cost of renting a space at the show, plus expenses for travel, lodging, and food for your staff. And don’t forget to add in the costs of pre-show marketing, printed literature, and branded swag to hand out to booth visitors.

Trade Show 52

Trade Show Mobile Advertising Marketing Automation Services Mobile Marketing 52

Lead Liaison

DECEMBER 8, 2022

Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. The direct path to ROI is one beset with quality interactions. Look, staffing a booth at a trade show is tough.

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Tiecas

MARCH 21, 2024

Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

Trade Show 48

Trade Show Planning Buzz Marketing Management 48

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. Understand the entire buying process and align engagement with results (revenue).

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Kaon

MAY 24, 2018

At an affordable $400 price point, it will make immersive Kaon VR experiences (such as interactive virtual data centers, diagnostics laboratories and virtual 3D product tours) more accessible and seamless at trade shows, sales meetings and in briefing centers.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

The Point

JANUARY 24, 2013

Key to designing an effective lead nurturing program is taking stock of your current lead management process. Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

sagefrog

NOVEMBER 14, 2023

Knowing who holds influence in the buying process enables you to tailor your messaging and marketing strategies effectively. Streamlined Sales Cycles: When you know who calls the shots, you can focus on engaging the right people in the buyer’s journey, thus expediting the sales process.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Televerde

MAY 13, 2024

Top-of-the-funnel marketing strategies include SEO, content marketing, email marketing, PCP ads, trade shows, and social media (among others). You can maximize lead potential from this channel by formalizing a lead referral program with defined processes and incentives.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. B2B events intend to accelerate pipeline generation and shorten sales cycles for faster, larger, and more sustainable ROI. Trade Shows.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. ITSMA found that 87% of marketers that measure ROI saw ABM outperforming every other marketing investment. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Martech

MARCH 20, 2024

However, the ROI can be enormous. Start this vetting process by seeking recommendations from trusted sources and realize that you’ll need someone to manage the entire scope of work. In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

markempa

APRIL 8, 2012

It’s a process that works very well, according to the soon-to-be-released MarketingSherpa 2012 B2B Lead Benchmark Report. The report reveals that companies that use lead scoring see an average 138% ROI on lead generation, and companies that do not use it see a 79% ROI. Continuously refine your process.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads ROI 120

Lead Liaison

JANUARY 19, 2024

This process was crucial in ensuring that the company’s security measures are not only effective but also consistent with the high standards expected in today’s digital landscape. The post Lead Liaison, LLC Achieves Prestigious SOC-2 Certification; Sets Sights on ISO 27001 in 2024 appeared first on Lead Liaison.

Lead Liaison 62

Lead Liaison Enterprise Management Lead Capture Trade Show 62

Lead Liaison

SEPTEMBER 19, 2023

The company’s suite of offerings, including the acclaimed OneFocus™ CRM, Website Visitor Tracking, and Lead Management Automation (LMA), underlines its commitment to enhancing sales and marketing processes. Founder and CEO, Ryan Schefke, commented, “A decade in this dynamic industry has been an exhilarating journey.

Lead Liaison 62

Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

NuSpark Consulting

FEBRUARY 24, 2018

The inbound process is viewed as much more targeted and effective than the old “spray and pray” methods of marketing used in the past. As such, it’s both the overall process and the first step towards increasing sales. It sets the scene for conversion of a prospect into a customer. Making the Cut.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Clarify how personalized the process is for your specific needs. This allows you to track ROI and optimize future efforts.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Hubspot

FEBRUARY 24, 2012

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. ITSMA found that 87% of marketers that measure ROI saw ABM outperforming every other marketing investment. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232