The Point
DECEMBER 5, 2023
A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant.
The Point
FEBRUARY 8, 2012
In the case of our agency , though we still get our fair share of calls from companies who find themselves saddled with what amounts to an expensive email broadcast system, a growing percentage of our engagements are with companies who have yet to even purchase the software. emphasis mine).
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The Point
MARCH 23, 2023
CRO is a systematic, very deliberate process of modifying a Web page or Website with the specific purpose of improving the percentage of visitors who take a desired action, such as making a purchase or filling out a form. In the ideal, CRO is an ongoing process of constantly testing new ideas and improvements. Offer Appeal 2.
The Point
JUNE 24, 2022
The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).
The Point
APRIL 29, 2021
Protecting your domain’s reputation can be particularly critical if your company sends emails to large consumer files or purchased lists. The set-up process for a new domain can be complicated and time-consuming. Use of a separate email domain only ever makes sense if you’re using a dedicated IP address.
The Point
JULY 17, 2017
This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.
The Point
JUNE 23, 2020
to reflect what they say is the reality of the B2B marketplace and how modern purchase decisions get made. In the years since, the authors of the original model (which SiriusDecisions calls the Demand Waterfall ) have re-engineered its design.
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