Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Buzz Marketing for Technology

JUNE 27, 2008

entreprise 2.0. Web 2.0 @ Work. Enterprise 2.0. Privacy Info New! Collaboration Tools and Web 2.0. I Am Knowledge Worker 2.0. Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0 Privacy Policy & DMCA.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Adobe Experience Cloud Blog

DECEMBER 15, 2009

A Robert Half Technology study announces 54% of companies blog social media sites. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 Study shares that 8% of US companies have fired an employee because of social media misuse. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. Privacy Policy | Site designed by AMAInteractive a div. A good business blog can drive a steady stream of pre-qualified leads that are as good as referrals. Copyright © 2010 Tiecas, Inc.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Privacy Policy | Site designed by AMAInteractive a div. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

case studies. social justice education 2.0. Ma in Online and Distance Education. academic discourse. Activity theory. affordances. audio logs. Authorware. capturing practice. CLouDworks. collaboration. Communities of practice. Compendium. compendiumld. conceptvista. conference. conferences. critical friend. cyberidenty. dialogplus.

Wiki 100

Wiki RSS Web 2.0 Conference 100

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JUNE 27, 2008

This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time. ’&# And obviously, this study covered only users of Microsoft messenging system. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Collaboration 2.0.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

MLT Creative

APRIL 29, 2011

May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 10-11 , Customer Response Summit Hollywood, FL: Learn how corporate America is responding to emerging customer response channels through social media, web 2.0

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Industrial Marketing Today

JULY 14, 2010

in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. Privacy Policy | Site designed by AMAInteractive a div. Achinta offers his industrial clients marketing for engineers by an engineer. { Maybe it’s my M.A. Resources

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Privacy Policy | Site designed by AMAInteractive a div. One-size-fits-all site content will not help you engage. All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. 2)Social media exposes your privacy 3)Social media resplaces advertising [link] francine hardaway Great list, Jason. 2)Social media exposes your privacy 3)Social media resplaces advertising [link] francine hardaway Great list, Jason. Bravo, man.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Buzz Marketing for Technology

JULY 28, 2008

Home > Web 2.0, Only now with Web 2.0 batsontr@mit.edu Cite this Site Trent Batson , "Web 2.0, Formerly, the small admissions department, which also handles admissions for the institutions masters programs in accountancy and advanced business studies, had been managing contacts through a spreadsheet.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Online Marketing Institute

JANUARY 25, 2010

One, without fail, there is case study after case study available pointing to the ROI of marketing automation — when implemented in parallel with change management. Interestingly enough, we did a joint study with Forrester recently, and in the interviews, ROI was the least-most-imporant issue that came up.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

WebMarketCentral

DECEMBER 31, 2009

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. " Tags: Web 2.0

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Buzz Marketing for Technology

JUNE 27, 2008

To get a feel for what students are studying in Social Media U, you only need to do a web search because many of the students arent just learning how to, theyre blogging about it too. Lesson # 2 Know What Web 2.0 on the subject of understanding Web 2.0. Social Media U: Take a Class in Social Media.

Social Media 100

Social Media Class Web 2.0 Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Accentures View on Web 2.0 Publisher at CIO magazine, Bob Melk, talks to Accentures Blair Jones about the emergence of Web 2.0. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY. Enterprise.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. The table below shows results from the study that shows what sales reps do wrong to turn off B2B customers. Glad to hear that “sales experience&# was validated/reinforced in another study. Privacy Policy | Site designed by AMAInteractive a div.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

Follow the golden triangle – several tracking research studies have shown that site visitors tend to track through content in a rough F-shaped pattern (see Jakob Nielsen’s eyetracking study ). Add a link to your privacy policy in the footer. Privacy Policy | Site designed by AMAInteractive a div. This instills confidence.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Single Grain

JULY 22, 2022

Here’s a brief look at the difference between Web 1.0, and Web 3.0 : Web 1.0 1989-2005) is a read-only web where people can read information written on websites. 1999-2012) is a read-write web where people can read and write content on websites and applications. Ask Questions.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. 237 posts from The Drama 2.0 But we do fight this tendency.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 I haven’t seen a recent study on the number of email accounts the average person has, but I’m guessing it’s declined slightly–aside from we crazy online/social marketers who have accounts for every purpose. October 2007. March 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Case studies and customer testimonials.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Industrial Marketing Today

AUGUST 24, 2010

If you need more empirical proof, then look at the recent study done by GlobalSpec, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today. Privacy Policy | Site designed by AMAInteractive a div. The use of supplier websites is at number two, second only to search engines. Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Webbiquity

JUNE 6, 2011

Visit Frank’s blog , The Sword and the Script, a blog that studies the application of marketing, PR and social media. He was featured in a Harvard Business School case study “ HubSpot: Marketing and Web 2.0 “ He enjoys talking about marketing, appears frequently as a marketing speaker and blogs at blog.hubspot.com.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

perhaps paying for a training program every two to three years might change to giving "study time" 2 hours a week), and how workers are being evaluated. Studies indicate that, contrary to popular belief, older workers do adopt new technologies. Corporate Policies on Web 2.0. New skills for the workplace. ► May. (10).

Work Management 100

Work Management Wiki Marketing Management Training 100

Online Marketing Institute

DECEMBER 13, 2010

Perhaps most important, but third in this study, blogging positions its financiers and the company they represent as thought leaders. A strong contingent of bloggers also state the sharing views and observations results in the attraction of new business and clientele.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Buzz Marketing for Technology

OCTOBER 7, 2008

E-Business & Web 2.0. SOA & Web Services. Case Study Library. Privacy Policy. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Small Enterprise. E-mail Newsletters. IT Blogwatch. Shark Tank. Business Intelligence.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100