DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

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BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Add a link to your form in your email template.

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Navigate the Channel

JANUARY 3, 2024

Ensure that your email templates work and look like you want them to on all screen sizes. Compliance and Privacy Failing to comply with email marketing regulations can lead to legal trouble and a tarnished reputation. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? Do not be this emailer.

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Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

SEPTEMBER 2, 2021

Today, we’re still focused on moving the needle, but we have many more outside things to distract us — new privacy regulations, changing technology limitations, new challenges to customer engagement, changing customer sentiment and more. . One brand replaced its regular HTML email template with a text-only message.

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Email Marketing Open Rate Privacy Protection Ad Frequency 126

Litmus

JUNE 28, 2021

Friendly note: We’re actively covering the Apple Mail Privacy Protection news. With more than 300,000 potential renderings for an email and email apps changing every 1-2 days , those once-trusty email templates may not look so great today. What Marketers Need to Know about the California Consumer Privacy Act.

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Litmus

APRIL 22, 2022

Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. . We have provided steps to help you take more control over your email campaign consistency by implementing responsive email templates into your email design.

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Template Privacy Protection Mobile Marketing Click Rate 98

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Apple’s goal appears to be to protect users from this phenomenon. Essentially, it’s a privacy measure.

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Litmus

FEBRUARY 27, 2024

The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. Our quick-start templates make getting started easy.

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Martech

JUNE 3, 2022

For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 139

Litmus

SEPTEMBER 30, 2021

The biggest concern about that for marketers has been Mail Privacy Protection. Here’s what a few email marketing experts shared during our recent webinar, Confessions of a Marketer: Apple Mail Privacy Protection. “My – Matt Dionne , Principal Template Engineer at Constant Contact. “I iCloud, Gmail, etc.)

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Scoop.it

FEBRUARY 28, 2023

Source: BIMIGroup.org Customer Data Platforms will be extensively used Marketers are compelled to use cross-channel customer data due to sunsetting of third-party cookies, Apple’s Mail Privacy Protection, and App Tracking Transparency. Customer data platforms offer a solid solution to this problem. Modular emails have got your back.

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Email Marketing Trends Lead Ranking Planning 95

Litmus

DECEMBER 15, 2023

Feel free to copy our free email campaign planning template ! Common email marketing metrics include: Open rate Unsubscribe rate Deliverability Click-through rate Bounce rate Conversion rate Email quality score Once you choose your email marketing KPIs, make a copy of our email reporting template to organize and share your wins.

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Email Marketing Marketing Strategy Marketing & Strategy Planning 90

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. Are you short on time or resources to build your own hybrid or responsive email templates ? Need a starting point?

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Convert

MARCH 21, 2023

Session Recordings and Privacy A session recording or session replay lets you watch a video of your web visitor navigating your website and interacting with elements on your pages. This level of data collection raises questions about privacy. The best eye trackers are so small and unobtrusive, users don’t even know they’re there.

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Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech

AUGUST 15, 2022

It has never been a reliable success metric, but it has become even less so since 2021, thanks to Apple’s Mail Privacy Protection feature. You might need to revise your email template to update the branding, clarify the benefits, or smooth out the path back to the cart. What doesn’t measure revenue? The open rate.

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Budget Programs Privacy Protection Paid Search Agency Planning 91

Litmus

DECEMBER 22, 2021

In addition to meeting lofty business goals with limited budgets and resources while maneuvering ongoing changes to privacy regulations, increasingly complex workflows added additional hurdles. We also adapted to increasing email privacy regulations. Access to the subscriber engagement insights that matter most.

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Litmus

DECEMBER 20, 2023

To create a countdown timer template in Litmus Personalize: Select the Countdown Clocks tab in the Templates section. Then click the “+New Template”. Choose the countdown template from the previous step, add a description, then Next to continue. We designed this to look great in Dark Mode, too.

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Martech Advisor

DECEMBER 19, 2019

can learn from current policies such as GDPR, CCPA and why all interested parties must have a seat at the table in order to establish a national standard for consumer privacy. From country to country and from state to state, privacy legislation and regulatory enforcement are in a state of decentralized chaos. As the U.S. In the U.S.

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