SmartBug Media

AUGUST 23, 2023

At the time of writing, one crucial question being asked right now is, “What happens when generative AI starts using its own outputs as inputs?” Ethical Concerns & Bias Transparency, privacy protection, creative infringement, and other ethical considerations are crucial when it comes to AI adoption in consumer-facing applications.

Marketing AI 52

Marketing AI Efficiency Work Management Marketing Management 52

Hubspot

AUGUST 9, 2017

To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield. EU General Data Protection Regulation (effective May 2018). Children's Online Privacy Protection Rule.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. My business isn’t located in Europe, why should I care?

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

Litmus

FEBRUARY 7, 2023

In a post-Mail Privacy Protection (MPP) world , we’re looking for new ways to measure engagement and know whether our content is connecting with our subscribers. Avoid ambiguous rating scales. Pick a style that fits with your visual brand , and consider where you want to place it in your content hierarchy.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Hubspot

MARCH 28, 2018

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. presidential election.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Convert

SEPTEMBER 15, 2021

You can write an email to the same email address above, if the option to download the data is not immediately available, and ask the DPO for a backup of the data used across the service. Most consumers will be proactively protecting their personal data. The DPO must act on your written request. Let’s see what they are.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Porch Group Media

NOVEMBER 10, 2022

43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. The most significant way that email marketers adapted to recent data privacy changes was by prioritizing different KPIs. Let us help rock your email campaigns in 2023.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Contently

APRIL 14, 2021

But from a privacy perspective, Google’s move may provide consumers with greater control over their data. This will move the needle [toward better data privacy protection],” Antonipillai said. “The best way to [reach people] will be to write content on your site and tell everybody about it,” Clay said.

Paid Content 149

Paid Content Marketing AI Lead Ranking Paid Search Agency 149

Litmus

DECEMBER 15, 2023

It’s not enough to assume your team and other departments are all on the same page—put everything in writing so collaboration is crystal clear. You can’t do everything all the time, and an email strategy helps you decide which projects make the most sense for your audience and goals right now. Sync up with your team. Minimize disruptions.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Martech

AUGUST 15, 2022

It has never been a reliable success metric, but it has become even less so since 2021, thanks to Apple’s Mail Privacy Protection feature. Ask each team member to write down the process you go through, from campaign research to email launch. What doesn’t measure revenue? The open rate. Which steps get overlooked?

Budget Programs 98

Budget Programs Privacy Protection Paid Search Agency Planning 98

Martech

MAY 31, 2022

That’s a failure, too, because opens have always been an unreliable measure, and Apple’s Mail Privacy Protection further muddies the waters. You might also rely too much on open rates to measure engagement. What could go wrong? Here are a few dangers of sending the wrong message: 1. Confusing customers.

Buying Cycle 106

Buying Cycle Privacy Protection Click Rate Act-On 106

Litmus

JUNE 17, 2021

Writing subject lines is hard. And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. There’s a lot of advice out there on how to write the perfect subject line, including long lists of examples you can just copy and paste into your own email.

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Martech

MARCH 30, 2022

But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate. Analyze results, write the conclusion and recommend future campaigns. But even if opens were accurate every time, the open rate is still not necessarily the right metric.

Multivariate analysis 106

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 106

Hinge Marketing

MARCH 12, 2020

The importance of offline events – While the biggest changes in professional services marketing have come in the digital arena, some of the most impactful techniques used by the fastest growing firms are traditional offline tactics, such as public speaking and writing books.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Convert

MARCH 7, 2023

Google Analytics data is sent to the nearest server center, but may be kept in a country with inadequate privacy protections for EU citizens. As a result, no data will be collected from users who do not consent, and those who do consent until they indicate their consent in writing. As a technological corporation with U.S.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Convert

MARCH 21, 2023

A good, modern eye tracker should provide useful data without having to spend hours writing and running code to analyze or derive meaningful results. When doing my master’s in the mid-2000s, the eye tracker spit out raw numbers which had to be crunched to get any meaning from the data. Talk about an eye sore!

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

DECEMBER 20, 2023

Here we are, writing the punniest subject lines, using every emoji, experimenting with send times and from names and days of the week, just to get that open. Before you even write a single line of code , map out with your team what kind of content will change and how you plan to change it. You can’t get a conversion without an open.

Rules 84

Rules Template Display Tagging 84

Content Marketing Institute

OCTOBER 25, 2018

Ignoring Privacy Protections. Given that you’re collecting data for personalization, you also should be thinking about privacy regulations, right? HANDPICKED RELATED CONTENT: How to Protect Customer Data — and Your Company. Go ahead and write a few long-tail blog posts with 1,000-plus words. Image source.

Content Marketing 104

Content Marketing Planning Privacy Policies Long Tail Marketing 104

Biznology

JULY 31, 2012

I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR; now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. Do you write large blocks of texts without any links?

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80

Litmus

MARCH 8, 2024

Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. And as technology advances, so do privacy measures.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89

Martech Advisor

APRIL 1, 2020

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Think this seems too touchy-feely? Here are three tips.

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Think this seems too touchy-feely? Here are three tips.

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52