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Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. Like this post? Sign up for our emails here.

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Sizzling Search Strategy: How Demandbase optimized SEM for Account-Based Marketing

DemandBase

Can search engine marketing (SEM) target specific accounts and minimize waste from unqualified respondents? SEM by definition is a top-of-funnel, quantity-focused channel. No technology currently exists that uses SEM to target accounts. How can you leverage SEM to aid and abet Account-Based Marketing?

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing.

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SEM for Travel: Using Leading-Edge Technology to Lift Performance

QuanticMind

SEM for travel is a highly competitive space. See how one travel leader used data science and machine learning to pull ahead of the competition in our full SEM for travel customer success story. SEM for travel isn’t an easy business. SEM for travel is also challenging due to increasing fragmentation.

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How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

For example, you could use search ads as a top-of-funnel tactic or layer a remarketing audience onto a video strategy, and then it becomes bottom-of-funnel. I try to view and treat paid media as a part of the whole, rather than an independent effort,” Charlotte Price , paid search analyst at Venture Automotive, said.

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SMX West 2017 Top 3 PPC Takeaways: Attribution, Local Search Engine Marketing, Audience Targeting

QuanticMind

The biggest search engine marketing conference of Q1 is behind us. Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. If you work in SEM, you know this challenge well.

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On the limits of personalization

Biznology

Brand value is difficult to put a price on. It goes by many names, but perhaps the closest phrase that describes the practice is Search Engine Marketing (SEM). In SEM, we mine the search queries of our target audiences and build content strategies that purport to serve the needs of those audiences.