Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. Sales and marketing organizations should be adequately aligned While sales and marketing leaders increasingly agree on the need for tight partnership, most companies are not fully realizing this vision.

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Zoominfo CMO Marketing Analytics Tools Enterprise Management 100

Zoominfo

JANUARY 20, 2021

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. What is Funnel Mapping? How Do You Plan a Sales Funnel?

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Top of Funnel Sales Cycle Marketing Funnels Correlation 130

Zoominfo

JULY 26, 2022

An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. But APIs are only as good as the quality of information they process and provide. That’s the value of ZoomInfo’s Enterprise API technology.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

SalesIntel

OCTOBER 25, 2023

You’ll need to directly compare SalesIntel and other B2B data companies like ZoomInfo to see which is best for your unique circumstances. Makes sense that you want the lowest price per data point. The provider with the most data would have the lowest price per data point and most likely to have the data you need, right?

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

Zoominfo

JUNE 12, 2023

Last week, ZoomInfo co-hosted an event with Bain & Co. Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. at Forrester’s B2B Summit North America. But times have changed.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

DealSignal

FEBRUARY 1, 2024

You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? Here’s the deal: while ZoomInfo and Apollo have some good points, they also have a few misses, especially in key areas that really matter for businesses. A notable shortcoming of ZoomInfo is the static nature of its database.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Employ HubSpot sales routing. Seven Sales Acceleration Strategies Using Hubspot and Conversational Marketing.

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Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Zoominfo

AUGUST 3, 2022

Creating a global sales strategy is one of the most important and challenging exercises for a business. However, it’s not a simple rinse-and-repeat process across different countries, where culture and resources will differ as much as the local cuisine. When we built ZoomInfo’s global sales team, we gained some valuable insights.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

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Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Zoominfo

FEBRUARY 18, 2022

Black History Month at ZoomInfo is a time when we dedicate resources to educate our staff about Black history, amplify the voices of our Black employees, and work to create a more equitable workforce. Amplify Black Voices We strive to ensure Black employees at ZoomInfo always feel heard, but Black History Month is a time of special focus.

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Zoominfo Training Education Pricing 100

Zoominfo

MARCH 4, 2021

The B2B selling process is slow but steady. On the other hand, a faster sales cycle keeps your buyer’s attention on your offering. Understanding the sales cycle in separate stages helps predict buyer behavior and selling outcomes. Today we’re sharing tips and tricks to shorten the sales cycle, broken down by stage.

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Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

JUNE 10, 2018

As a B2B sales rep, you already know objections are an unavoidable part of your job. Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. Four Ways to Establish Value in the Face of Price Objections. Keep reading.

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Pricing Price Case Study Case Studies 239

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Zoominfo

JUNE 9, 2019

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. What’s your decision-making process like?

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B2B Sales B2B Allocation Work Management 252

Zoominfo

APRIL 29, 2021

But a more detailed set of sales scorecards can complement a leaderboard and provide AEs with a better view of achievements, said Dylan Conant, former associate chief of staff to the chief revenue officer at ZoomInfo. With that additional information from the scorecard, a sales director may view the $1 million total differently.

Lead Scoring 130

Lead Scoring Lead Ranking Zoominfo Ad Building 130

Zoominfo

JUNE 2, 2021

By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors. Let’s take a quick look at how the ZoomInfo platform offers features to achieve this success.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

OCTOBER 4, 2021

As sales and marketing tech stacks grow more complex and data proliferates within them, the infrastructure is beginning to show some digital cracks. But they can cause lead routing problems, inconsistencies within a customer relationship management (CRM) system, and most importantly, missed deals.

Enterprise Management 130

Enterprise Management Marketing Automation Services Work Management Marketing Management 130

SmartBug Media

JANUARY 26, 2023

As another benefit, when you know who your best-fit customers are, you’ll be able to better clean your marketing contact database—you just might discover that you don’t need as many marketing contacts as you thought, meaning you can cut some costs associated with contact-based pricing. and a ZoomInfo Inbound Enrich software subscription plan.

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Zoominfo Hubspot CRM Budget Programs 105

SalesIntel

OCTOBER 20, 2021

ZoomInfo remains the most popular sales intelligence platform but given many of its shortfalls – from poor data quality to high costs, customers are actively looking for better alternatives. Here we make a head-to-head comparison between ZoomInfo and SalesIntel on various benchmarks to see which one of them comes out on top.

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Zoominfo Best Practices Bombora Intent Data 98

Zoominfo

MAY 7, 2021

When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal. Within this time frame, both companies had signed separate contracts with ZoomInfo. .” — Andy Lyon. Challenge #2: The $0 Deal (May 2020).

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RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

SEPTEMBER 29, 2019

Thankfully, B2B sales expert Jill Konrath has solved this problem in her book SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers. SNAP—a B2B sales framework aimed at selling to the modern buyer—is a loose acronym explained below: S – Keep it simple. N – Be invaluable.

B2B Sales 190

B2B Sales InsideView Zoominfo B2B 190

PureB2B

MAY 30, 2022

Looking for a ZoomInfo alternative? With over 35 million business contacts and an affordable pricing model, Leadiro is the ideal B2B data solution for you. ZoomInfo is a powerful business contact database and we’re not going to try to convince you otherwise. 1) Pricing. You’re in the right place. 2) Data Quality.

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Zoominfo Lead Ranking High Quality Lead Pricing 62

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. We’ll also share recommendations on 10 of the best sales tools that you can use to streamline your sales processes.

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Enterprise Management Work Management Marketing Management Budget Programs 78

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

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Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

SalesIntel

OCTOBER 20, 2023

ZoomInfo and SalesIntel are two prominent contenders for a leading spot in the B2B contact data space, both offering platform services and solutions to empower businesses with data that drives revenue. But before that, let’s quickly review what Zoominfo is used for. What is Zoominfo Used For?

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

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Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

MAY 7, 2020

If you’re dealing with a sales objections…congratulations! We should relish objections,” says Steve Bryerton , ZoomInfo’s Vice President of Sales. When sales prospects offer objections, it means they’re taking you seriously. ” Most Common Sales Objections. How Do You Overcome Sales Objections?

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Zoominfo Validation Budget Programs Marketing Prospects 213

Zoominfo

MAY 13, 2018

It’s common knowledge that working in sales is hard. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. In today’s post we explain the effects of sales pressure and provide ways to mitigate this stress productively. ” ( source ). ” ( source ).

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Sales Qualified Leads B2B Sales Work Management Lead Scoring 258

Zoominfo

OCTOBER 22, 2021

You can add “business development vs. sales” to that long list. Sales is, well, sales: bringing your product to your target market. You’ll even see sales rep positions advertised online under the title of “business development representative.” What is Sales? If so, careful market research will be necessary.

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Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. The leads’ information goes into your CRM then your sales team begins their sales process. For instance, if your software solution increases your customer’s sales by 400%, that’s value. Of course, your buyer needs to know the price. Let’s change that.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. Cross-sales increase the value of an average customer order.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. billion doing so, according to new analysis from ZoomInfo. Source: ZoomInfo. Source: ZoomInfo.

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Work Management Analysis Marketing Management Cost 246

Zoominfo

NOVEMBER 13, 2019

Today we’re exploring this conundrum with nine tips from our top sales closers. 9 B2B Closing Techniques People buy from people first, then product second, according to ZoomInfo’s Director of Sales Steve Wernke. So here are nine steps to humanize your closing process, and strengthen your overall sales strategy.

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B2B Sales Top of Funnel Zoominfo B2B 130

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. Reps attaining quota: 51% vs. 47%. Continue reading to learn how you can incorporate sales win/loss analysis into your business strategy. What was your perception of the sales team?

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Analysis B2B Sales Work Management Marketing Management 223

Zoominfo

OCTOBER 5, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

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Demand Generation Agencies Demand Generation Top of Funnel Demand 130