Contently

MARCH 30, 2020

Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The vast majority of advertising and marketing is fleeting.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Then they started getting picked off and integrated into broader marketing suites. Read more here.

Acquisitions 94

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 94

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Tactics 125

Tactics Email Marketing Planning Marketing Budget 125

Scoop.it

SEPTEMBER 22, 2020

For example: If you run digital marketing courses, bigger chunk of your target audience would consist of students, marketing professionals, and entrepreneurs. Additionally, you can also include dynamic elements such as the subscriber’s geographical location and past purchases in the email subject line. We all love stories.

Conversion 86

Conversion Optimization Content Curation 86

Hubspot

JANUARY 22, 2021

Your customers and leads see your Thank You Page immediately after completing a form or making a purchase on your web page. The Thank You Page presents a prime opportunity to turn a lead into a customer — or a customer into a brand advocate. Purpose: Purchase Confirmation Pages. Best Purchase Thank You Page.

Examples 100

Examples Best Practices Landing Pages Urgency Marketing 100

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! So, if you want to make a splash with your product launch or corporate announcement, keep reading to learn about some top video marketing strategies that will help you achieve your goals. Remember, one size doesn’t fit all in video marketing.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Oktopost

DECEMBER 1, 2020

Marketing teams try to answer these questions every day, but is there a way to actually quantify human behavior when it comes to marketing? Of course you use imagination, creativity, and storytelling to target your customer, but let’s see what happens when we bring psychology in as well. . How do your customers think?

Marketing & Strategy 70

Marketing & Strategy Budget Programs Paid Search Agency Case Study 70

Content Standard

MARCH 11, 2015

The conference drew nearly 7,000 attendees from 44 countries, all of whom are faced with the same challenge: audience development through new forms of marketing. Adobe’s SVP and General Manager of Digital Marketing Brad Rencher kicked off the event by outlining the challenges we all face as digital marketers.

Storytelling 40

Storytelling Process Personalization Marketing & Strategy 40

Martech Advisor

DECEMBER 19, 2019

Since social media is an essential aspect of marketing in the digital era, it is more important than ever to know what works and how to ace a social media strategy. Learn More: What Is Social Media Marketing? The chatbot also provides a list of commands that users can use to receive market updates, company news, and so on.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. What is B2B copywriting?

Copywriting 140

Copywriting Top of Funnel Marketing & Strategy B2B 140

Single Grain

AUGUST 2, 2023

It takes knowing your audience and presenting them with ad content that they’ll enjoy and ultimately engage with. Arousing curiosity and presenting your message in an interesting manner will make viewers more receptive to your message. Why is following YouTube ad best practices important? The perfect CTA leaves no room for ambiguity.

Youtube 52

Youtube Paid Search Agency Top of Funnel Ads 52

The ROI Guy

SEPTEMBER 13, 2013

SiriusDecisions says the #1 issue preventing Sales quota achievement is not the lack of marketing leads, lack of good solutions, or a lack of product knowledge, but the inability for Sales teams to effectively communicate value messaging. Then they realize that they in fact do have a lot to learn. Vertical Challenges?

Training 40

Training Lead Ranking Lead Scoring Budget Programs 40

Content Standard

AUGUST 29, 2016

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” But in 2016, a more appropriate question may be: what isn’t content marketing? Last Year’s Content Marketing Trends.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Everything you do as a content marketer should flow from a deliberately constructed content marketing strategy. Click To Tweet. Bring in more sales leads?

Template 111

Template Paid Content Planning Content Marketing 111

Outgrow

AUGUST 3, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Corey Haines for our monthly podcast – ‘ Marketer of the Month ’! Creating a foundationally strong marketing strategy in order to survive constant algorithm updates. Standing out as a SaaS brand in a competitive market. About our host: .

Tactics 52

Tactics Paid Search Agency Planning Advertising Agencies 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Mailmunch

JULY 15, 2021

By sending out triggered emails, you can achieve the marketing triad of sending the right message to the right person at the right time. . Another reason why triggered emails are an essential element of any email marketing strategy is that they are well-aligned with the buyer’s journey. Advantages of Sending Triggered Emails.

Tools 101

Tools Trigger Marketing Open Rate Click Rate 101

Adobe Experience Cloud Blog

JANUARY 10, 2018

Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. The problem is: Many marketers create webinars that deliver little value. This form of marketing brings credibility from outside sources. Influencer marketing can be difficult. Hook them with storytelling.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Single Grain

JANUARY 19, 2024

Facebook presents unparalleled opportunities for businesses to connect with their target audiences. Facebook ad copy is more than just words on a screen; it’s a strategic blend of creativity and marketing intelligence designed to capture attention in a bustling digital environment. Updated January 2024. Paleo salad, delivered!

Conversion Rate 98

Conversion Rate Facebook Paid Search Agency Ads 98

Scoop.it

JANUARY 5, 2023

While it sounds clichéd already, content is still king in digital marketing. 2 — AR-powered storytelling. Get ready to see the boom of augmented reality (AR) and virtual reality (VR) technologies in content marketing. However, marketers also use storyboards to create business presentations, commercials, and product demos.

Screencast 97

Screencast Design Content Storytelling 97

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126