Brandpoint

MAY 18, 2020

That makes perfect sense; most of us want at least a basic understanding of the products, services and prices at hand before hearing a persuasive sales pitch or presentation. Ad copy should align with the process, techniques and verbiage used to sell the products in real-life scenarios.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

NetLine

AUGUST 31, 2023

Using INTENTIVE’s Buyer-Level Insights The information INTENTIVE records, aggregates, and presents to users is some of the most actionable across the B2B world. But none of this matters unless you’re able to actually get your hands on the buyer-level intent insights the platform offers. So how can these insights be put into action?

Intent 52

Intent Intent Signal Salesforce.com Ideal Customer Profiles 52

Customer Experience Matrix

NOVEMBER 5, 2015

They also briefed me at that time on a slew of updates to their other marketing products, demonstrating continued forward movement. Teradata told me separately that their marketing cloud business grew 22% year-on-year this quarter, suggesting that the decline came in the older, on-premise products and/or related services.

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. What are the challenges that presents? (DC)

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Hubspot

DECEMBER 14, 2021

It's a beautiful story — Aaron Ross transformed the Salesforce.com sales team without any traditional cold calling and scaled the business into a $100 million sales machine. This is an analogy to help teams think through how to "layer out" their products or offers. Layers of the Onion. Market Response Representative. With the "2.0"

Top of Funnel 72

Top of Funnel Cold Calling Lead Ranking Sales Cycle 72

Customer Experience Matrix

MARCH 25, 2009

This isn’t a new idea: indeed, “marketing, sales and service” have long been the three components of Customer Relationship Management products. But as the two departments become more intertwined, this will increasingly be an anachronism that presents an obstacle to success.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Salesforce.com 120

LeadSloth

NOVEMBER 16, 2009

Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In my presentation I tried to shed some light on the strong points of either system. For CRM, I focused on Salesforce.com. Products & Pricing. I will write about Social Media some other time, and focus on CRM in this post.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

Customer Experience Matrix

JULY 15, 2013

But Vocus doesn’t quite match the profile of standard marketing automation products. It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. So it''s best to treat Vocus Marketing Suite as a class unto itself.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

NOVEMBER 30, 2011

Pretty much every system can send leads to Salesforce.com , but capabilities vary significantly once you start looking for more. Sadly, most marketers pay little attention to these nuances until they've already selected a product. I won’t be presenting but you'll get great information and a copy of the new workbook.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

LeadSloth

OCTOBER 20, 2010

During their presentation they set up a simple webinar campaign on the fly. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Customer Experience Matrix

JULY 10, 2013

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 25, 2014

It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. But Oracle presented it in terms that make clear it sees a new, central role for data in the marketing technology stack – a view I share wholeheartedly.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Engagio

MAY 12, 2020

Scout for Sales automatically brings together data from across the revenue technology stack and delivers insights into one place to improve team productivity. Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Marketing & Web Analytics.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

APRIL 13, 2016

UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. until recently. Journey mapping.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

AUGUST 6, 2013

Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave. This sounds considerably short of setting the world on fire, but it really reflects intentionally slow growth as the product matured.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

NuSpark Consulting

APRIL 27, 2013

Keyword target examples: gifts, buy flowers, Valentine, presents, date tonight, going to funeral. Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. Message: Promote a 30-day free trial, and include a short benefit of your product within your tweet. e-Commerce.

Keywords 100

Keywords Promotion Campaigns Adwords 100

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. But will those users really do any better with a different product? Some fraction of users really did buy the wrong product, but I’ve no doubt that most have problems due to flawed deployment.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

DECEMBER 4, 2012

The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. But while I see just a few general systems trying to become vertical specialists, I do keep finding specialist products trying to serve additional markets. Integrations with ACT!

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Smashmouth Marketing

JUNE 28, 2010

Conference lead off speaker was Polly Sumner of Salesforce.com. Look through demos and presentations, does the tool change the way you will get your job done? It allowed us to double the weekly production of our best people for about half the cost of a new hire. This morning's Sales 2.0 Can you gain time? Trigger events?

Conference 100

Conference Salesforce.com Organic Leads Efficiency 100

Vidyard

JUNE 17, 2015

Prospects and customers are coming to the table with a great deal of understanding about products and services. Step 1: Creating Video Content It’s no longer true that the cost of video production, equipment, and facilities is a barrier for creating engaging video content. It is an amazing time to be in sales.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Customer Experience Matrix

AUGUST 16, 2011

Vendors have made the bet by building marketing automation add-ons to a CRM system instead of building a stand-alone marketing automation product.* Of course, the jackpot here is Salesforce.com. At least two vendors have tried to hit it: Predictive Response and BizConnector , whose product is Lead Follow-Up.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. The attendees included developers, administrators, sales people, press, analyst, marketers and more – with information for each group presented throughout the day. .

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Customer Experience Matrix

JULY 28, 2010

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. The product supports this methodology but does not insist on it.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Vidyard

OCTOBER 1, 2014

Overall, Vidyard Studio is your ticket to transforming static presentations into engaging, voice-enriched videos, and after sharing these assets, you can use the engagement data collected to improve upon your content strategy based on your audience’s proven preferences.

Video Marketing 50

Video Marketing Salesforce.com Impressions Marketing Prospects 50

The Mx Group

NOVEMBER 17, 2017

Video Production. For example, if your products / solutions are “considered purchase” (complex, longer cycle, multi-constituent, more expensive) rather than transactional, you’ll likely do better with ABM. Most CRMs and marketing automation tools are not created to present this view of activity across an account. Contact Us.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Customer Experience Matrix

JUNE 2, 2009

The company’s main product, Profiler, extracts names, titles, email addresses and telephone numbers from a specified Web site. Other products include Eclipse, which scans online directories that require user log-in, and Diver, which scans the results of a Google search one page at a time. But it does save a few keystrokes.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Vidyard

SEPTEMBER 30, 2014

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

SAN FRANCISCO, California – October 1, 2014 – Today at its Ignite video marketing conference, Vidyard announced the launch of Vidyard Studio , a new product offering that makes it easier than ever to create and share custom videos.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Customer Experience Matrix

FEBRUARY 12, 2009

This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms.

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

JUNE 15, 2007

Boundaries in the real world are not quite so distinct, but let's assume that Accenture has knowingly oversimplified for presentation purposes. In short, this paper presents some potentially helpful insights. Of course, some vendors might disagree.) A couple of things still bother me.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

Customer Experience Matrix

NOVEMBER 18, 2009

The table below presents a reasonably comprehensive list of demand generation (a.k.a. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Here it is. Incidentally, there's one more B2BU session left this year, in Seattle on December 1.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

ViewPoint

FEBRUARY 23, 2018

Sometimes our outreach supports inbound marketing (because inbound doesn’t work alone in a complex B2B environment), sometimes we’re qualifying and nurturing leads generated at shows, online presentations or other events, and sometimes we managing response. It’s a specialized tool that syncs with Salesforce.com and other CRMs.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Adobe Experience Cloud Blog

MARCH 8, 2010

Corporate collaboration with Salesforce.com Chatter. The event continued with Brett Queener, SVP of Products at Salesforce talking about Chatter. What’s important to note from his session is that while Chatter is a product, the idea he was really discussing was collaboration and communication. Up and down feedback activity.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

The Effective Marketer

JUNE 1, 2012

Sure, during the vendor presentation the integration between CRM and the marketing automation solution was shown as seamless and easy. If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem. Rinse and repeat.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100