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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. This has been called ‘composable CDP’ although it’s not really the right use of the term ‘composable’. That's odd; people ask me those questions all the time.

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The ethics of AI-powered marketing technology

Martech

Transparent privacy policies and easy-to-understand terms and conditions are essential. Some considerations marketers should be thinking about: Algorithmic bias AI algorithms can inadvertently perpetuate biases present in the training data, leading to discriminatory outcomes. Data ownership. Data minimization.

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Event compliance: busting 5 myths in the pharma industry

SpotMe Blog

They present the different ways to keep HCPs engaged and help pharma companies put the procedures in place so that their virtual and hybrid events are compliant but engage HCPs at the same time. . Pharma companies based in Europe can sometimes be audited in terms of data processing. Who the data owner is. How the data is stored.

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Your Path to Stronger Demand Generation Processes

Excelsior Research

Demand generation is a long-term relationship between Sales, marketing, business, and customers. Whether it’s decision-making or analyzing company performance in the quarter, along with all the workload and lack of time, what you present will be the game-changer. GDPR Policy. Privacy Policy. Lead Genaration.

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Your Path to Stronger Demand Generation Processes

Excelsior Research

Demand generation is a long-term relationship between Sales, marketing, business, and customers. Whether it’s decision-making or analyzing company performance in the quarter, along with all the workload and lack of time, what you present will be the game-changer. GDPR Policy. Privacy Policy. Lead Genaration.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

A similar roadmap should be present for each A/B testing platform you consider. Ask the following questions: Are the legal bases mentioned in their Privacy Policy? There are several lawful bases that Convert relies upon, which are published in our privacy policy. They are centered around GDPR and include.

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How to Properly Run Retargeting Ads for Shopify: Step by Step

Optinmonster

Retargeting is a broad term that’s used by lots of different platforms. Click Connect by your profile: You’ll then need to click View and Accept terms. By clicking that button, a new window will popup with Facebook’s privacy policies. What Is Ad Retargeting (& Why Does It Matter)?

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