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The New Rules of Social Marketing and PR

Convince & Convert

Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition. Why authentic employee advocacy is an important part of any company’s social media plan. In This Episode.

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How to Manage 19 Social Media Channels

Convince & Convert

Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. Social Media Number of the Week: 27. ” If you could do a Skype call with any person, who would it be?

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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

” Customer service is evolving with the integration of social media. But in order for that to happen, the customer service representatives need to be empowered to solve problems – both in social media, and in real life. Peter points out that a PR stunt for the sake of a PR stunt is pointless.

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Using Social Media to Win Hearts in Financial Services

Convince & Convert

Navy Federal is the largest credit union in the world, with nearly 5 million members, and the member-owned mentality pervades Michael’s social media team’s strategy. “We put the members first, and that was something that really intrigued me, especially how that plays out in our social spaces.”

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

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How Sexy Hair Blends Instagram and E-Commerce

Convince & Convert

With a wide variety of PR experience, from non-profit to ad agency to political campaigns, Glenda brings a unique perspective to social for a product like Sexy Hair Concepts. Why corporate social media does not equal selling to your customers. If you could do a Skype call with any living person, who would it be?

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