SmartBug Media

FEBRUARY 22, 2023

In large organizations, public relations (PR) and marketing often operate as separate functions. When coordinated correctly, integration of PR and marketing can lead a company to improve the bottom line, increasing efficiency and effectiveness. Although they are in fact two distinct fields, they often overlap.

Public Relations 98

Public Relations Planning PR Press 98

SmartBug Media

JUNE 28, 2023

Without a thorough understanding of the role of public relations (PR) in brand recognition, many companies struggle to increase their visibility and improve their reputation. Let’s explore the role of PR in boosting brand recognition, its benefits, and how you can use PR strategies to increase your visibility and customer loyalty.

PR 98

PR Brand Identity Branding Loyalty 98

DivvyHQ

JANUARY 17, 2022

Does your content team and PR team work in separate silos? There are simply too many similarities, shared goals, and opportunities for collaboration to keep these disciplines separated. They shouldn't. Here's more on how they can work together to drive more awareness and overall revenue.

PR 112

PR Content Marketing Content Marketing 112

Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? Here ’s our advice. Discussing PR with the CEO can be awkward, really awkward. Ultimately this should demonstrate how PR activity contributes to the growth of a business’s bottom line. Trust us – we’ve got the data to back it up.

PR 62

PR ROI B2B Thought Leadership Thought Leadership 62

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Discover how branded content can transform your PR and marketing initiatives and provide multiple benefits for your brand. Create branded content today! Why use branded content?

Brand Identity 62

Brand Identity Branding PR Distribution 62

SmartBug Media

FEBRUARY 1, 2023

PR and Marketing During a Recession When facing a recessionary environment, the following approaches to your PR and marketing strategies will help you effectively navigate the challenges ahead. With that information in mind, what goals do you want to reach over the next year? Why is this happening?

Public Relations 92

Public Relations Ideal Customer Profiles PR Planning 92

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. The line is really situational.

PR 98

PR Media Case Studies Vendors 98

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. — GOAL (@goal) June 15, 2021. Influencer marketing has grown from a $1.7

PR 132

PR Work Management Paid Search Agency Planning 132

Bluetext

FEBRUARY 21, 2018

We’ve been writing a lot recently about metrics-driven PR. Of course, when Bluetext first engages with a client for public relations (or any service for that matter), the client rarely opens the conversation by stating their goal is to get acquired. That’s precisely what our goal was for Broadsoft.

PR 20

PR Acquisitions Public Relations Lock-In 20

Champion Communications

APRIL 24, 2023

“It’s important to measure PR for several reasons. You need to justify the budget and you need to demonstrate the impact these have on real business goals. By this, I mean brand awareness and reputation but most importantly, and not always linked to PR, is revenue growth. You can check out the full report here.

PR 62

PR B2B Marketing Marketing Strategy Marketing & Strategy 62

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

Webbiquity

APRIL 18, 2023

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Champion Communications

MAY 24, 2023

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). Optimising the power of B2B PR can help businesses reach new audiences, build trust, and win new business.

PR 62

PR Tips B2B B2B Sales 62

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

SmartBug Media

JANUARY 18, 2023

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. The best communication plans leverage all of these tactics, but the main difference between these strategies lies in how you go about meeting those goals. How to Leverage PR During a Recession.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Sprout Social

MARCH 9, 2023

The functions of corporate communication vary according to the different audiences being targeted and the goals you need to achieve. In this section, we’ll look at the different corporate communication functions based on their goal and include creative examples from real brands. What is the function of corporate communication?

Public Relations 113

Public Relations PR Thought Leadership Advertising Agencies 113

Act-On

SEPTEMBER 25, 2023

They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. And the teams themselves will have a more difficult time meeting their goals and doing their best work. Marketing and sales teams are famously frenemies.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Stevens & Tate

FEBRUARY 17, 2023

However, it’s critical to understand how PR works and how you can execute a successful campaign. However, scanty appearances may not be effective, so you may need to partner with a PR company to ensure consistent results. And since PR is about relations, ensure your company introduction is attractive.

PR 89

PR Public Relations Brand Identity Branding 89

Champion Communications

APRIL 20, 2023

For comms and PR, ROI can be measured by things like brand awareness and brand sentiment, but also employee retention, employee engagement, ability to hire talent, and relationships with partners. You can read more from our B2B PR for Growth report here. “ROI isn’t always about revenue. Check out the full epsiode below.

PR 62

PR B2B Marketing Planning B2B 62

Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Key Takeaways About Data-Driven PR Initiatives. Enter, Data-Driven Public Relations.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Champion Communications

APRIL 20, 2023

For comms and PR, ROI can be measured by things like brand awareness and brand sentiment, but also employee retention, employee engagement, ability to hire talent, and relationships with partners. You can read more from our B2B PR for Growth report here. “ROI isn’t always about revenue. Check out the full episode here.

PR 62

PR B2B Marketing Planning B2B 62

Navigate the Channel

NOVEMBER 2, 2022

Even academics who study public relations and everyday public relations practitioners offer little consensus on how public relations exists within an organization or business and its marketing efforts, but they can agree that PR matters. A PR strategy now may include a wealth of earned, owned and shared media, but it is its own creature.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

SmartBug Media

JULY 28, 2021

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. Both the PR and inbound marketing strategies showcased the CEO as a thought leader within the industry through published content.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

PR 83

PR Public Relations Brand Identity Branding 83

Contently

MARCH 16, 2023

Building Efficient Workflows Workflows are at the core of meeting your content strategy goals, whether that be driving traffic from organic search, generating revenue, or anything in between. Overall, aim for consistency and structure among workflows for different assets, with some flexibility depending on your content goals.

Efficiency 136

Efficiency Design SME Budget Programs 136

Walker Sands

SEPTEMBER 16, 2022

This week, we were honored to have our work recognized at the PRSA Puget Sound Summit Awards , where our Seattle team took home two wins for our PR programs with LevelTen Energy and Visier. Here’s a recap of the award-winning work: S hining a Spotlight on Big Tech’s Investment in Renewable Energy With Expert PR.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

DivvyHQ

DECEMBER 13, 2022

Digital transformation is crucial for marketing and content teams if they want to be able to focus on their goals and be creative. Check out our latest article from guest contributor Efrat Vulfson, CEO of PR Soprano, to learn how data and automation can unshackle content creators.

Digital Transformation 98

Digital Transformation PR Content Creativity 98

ClearVoice

APRIL 15, 2021

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Additional earned media definitions, according to PR professionals. “It’s You have not paid to be mentioned.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Bluetext

APRIL 15, 2024

For this blog post, I’ll focus on PR strategies for new and legacy CGOs to consider when seeking to ensure marketing investments and initiatives support growth. PR to support the CGO mission Punching above your brand weight is a phrase we hear often from B2G marketing clients and prospects. The CGO mission Why a CGO?

Advertising Agencies 41

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 41

Brandpoint

FEBRUARY 23, 2023

Why public relations teams should keep their feet on the gas pedal In the world of PR agencies, many professionals in the industry have to act as both a public relations practitioner and a liaison between their brand contacts and the decision-makers at those companies. But, for those in public relations, this is the worst thing they can do.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Walker Sands

JULY 16, 2021

From driving awareness to enhancing credibility, data-driven PR is a powerful tool in helping our clients reach their goals. We’re honored to receive a 2021 PRSA Skyline Award in the “Best Use of Data/Analytics” category for our data-driven PR campaign work with Iterable.

Public Relations 98

Public Relations B2B Thought Leadership PR Thought Leadership 98

Walker Sands

FEBRUARY 14, 2024

Data strengthens 100% of PR efforts. I can’t cite a study but anecdotally anyone involved with PR at Walker Sands can tell you that statement is true. HR tech companies that incorporate data-driven PR campaigns in their outreach efforts tend to garner more media placements, secure more interviews and claim the lion’s share of voice.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

SEMrush

JULY 27, 2020

The goal of this article is to help your content marketing efforts succeed. See their tips and the variables they consider when planning content with SEO, mobile, eCommerce, publishing, PR, social, and video in mind. Six industry experts provided advanced insights to help any business get moving in a successful direction.

Tips 143

Tips Planning Content Marketing eCommerce 143

Navigate the Channel

MARCH 6, 2023

Here are five suggestions (and two truths) you can implement to make the most of your PR efforts: Let’s start with the truths because if you get those wrong, all the other ideas will drift aimlessly and hit or miss haphazardly. Internal communications/PR comes first. Truth #1 There is no general public. Think about it for a minute.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Content Marketing Institute

MAY 5, 2022

A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain. Continue reading →

PR 96

PR Public Relations Examples Media 96

ClearVoice

JANUARY 26, 2024

Any business case for content must explore the following: Alignment with Overarching Business Goals A case for anything marketing-related must start with a firm understanding of the business goals and how marketing ties into those targets. A content-driven approach shows your goal isn’t just selling them.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92