KoMarketing Associates

APRIL 26, 2018

It can be easy to fall into the trap of sending the same long form statement of work to each potential prospect. We can also agree that the B2B PPC space is getting smarter, faster, and more demanding. I’m going to lay out some ideas on what are the keystone elements of an excellent statement of work.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. In this post, I’ll first outline the eight ways Baidu PPC differs from AdWords from an account and settings perspective.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Identify Your Location and Contact the Regional Baidu Reseller. Baidu only accepts local clients.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Identify Your Location and Contact the Regional Baidu Reseller. Baidu only accepts local clients.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

Huptech Web

OCTOBER 7, 2022

What Is eCommerce PPC Management? Why Is PPC Marketing Essential For eCommerce? Pro 2: Measure Your Success With PPC Analytics. How to Find the Right PPC Agency? Find Out Who’s Going To Work For You. Choosing Huptech Web For eCommerce PPC Management. What Is eCommerce PPC Management? Introduction.

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PPC Advertising Agencies Paid Search Agency eCommerce 52

Only B2B

JANUARY 18, 2024

Marketers tend to focus more on finding and engaging new prospects when the best source of increasing sales of your business is to work on the existing customers. Create Personalized Email Campaigns Email marketing works better when it’s personal. Retargeting can work.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Huptech Web

SEPTEMBER 23, 2022

What is A PPC Campaign? What Does PPC Optimization Lead To? How to Optimize PPC Campaigns. How Huptech Web Can Help With PPC Optimization? Final Words On PPC Campaign Optimization. PPC advertising is one of the top digital marketing channels for lead generation, and getting started is also simple.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

Matchcraft

DECEMBER 8, 2022

If you’re looking for a simplified decision-making process for your clients, this is the strategy to use. MatchCraft’s proprietary PPC Estimator Tool delivers data-driven traffic estimates for paid search and social. MatchCraft’s proprietary PPC Estimator Tool delivers data-driven traffic estimates for paid search and social.

Paid Search Agency 52

Paid Search Agency Advertising Agencies PPC Pricing 52

QuanticMind

MARCH 5, 2020

When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. Here’s everything you need to know about the relationship between SEO and PPC. What is SEO and PPC? See the RED box in Figure 1 for examples of PPC results. Does SEO help PPC?

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PPC SEO CPC Cost Per Click 76

Matchcraft

JANUARY 17, 2023

In a previous blog, we mentioned that more information on MatchCraft’s PPC Estimator Tool was soon to follow that would go over how it can help you win more proposals—and this is the blog with that information! Be up front about how compensation works; this isn’t a conversation you want to hold later. Curious about what those tips are?

PPC 52

PPC Paid Search Agency Tools Cost Per Click 52

Envy

SEPTEMBER 20, 2018

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. What takes so long?

PPC 91

PPC Paid Search Agency Advertising Agencies Ad Agencies 91

Envy

SEPTEMBER 20, 2018

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base. What takes so long?

PPC 88

PPC Paid Search Agency Advertising Agencies Ad Agencies 88

Webbiquity

FEBRUARY 24, 2017

While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Following the Herd. Not Retargeting Your Prospects.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

KoMarketing Associates

NOVEMBER 20, 2018

2018 has been a crazy year in the world of PPC Marketing. Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world. With Automated Rules, advertisers can take some of the manual work out of the process. If a certain criteria is met, a rule can be set for a change to automatically happen.

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PPC Budget Programs Tactics Tools 123

EMagine B2B Blog

MARCH 21, 2019

Ideally, this would ensure that the automatically-generated ad looked highly relevant to the original query and increase click-through rates, all without any additional work on the advertiser’s part. The result is a relevant, highly-tailored ad that requires almost no work to set up. Setting up a dynamic search ad. Sounds Great!

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PPC SEO Ads Lead Scoring 96

DAGMAR Marketing

MARCH 14, 2020

Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. PPC for Law Firms – the Basics. How Law Firms Can Benefit from PPC Management Software.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Savanta

JANUARY 25, 2017

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Different scenarios will of course see a different buying process, but a recent survey of 118 B2B buyers by Circle Research reveals that there are similarities in the buying process across many B2B markets.

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Buy Process Peer-to-peer Word of Mouth 120

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In other instances, each solution is guided by separate teams that rarely work together to collaborate. Two Sides of the Same Digital Marketing Coin. What is SEO? Benefits of SEO.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Launch Marketing

MARCH 4, 2020

As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some may view PPC as a B2C marketing exclusive, PPC can be an integral and valuable component of B2B digital marketing strategies—if executed correctly.

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PPC Campaigns Effectiveness B2B 79

KoMarketing Associates

MARCH 13, 2014

Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. B2B marketers looking to set up a Baidu PPC account should take the following 5 points into consideration: Baidu Divisions and Resellers Only Accept Local Clients. a local website link or local certificate of incorporation).

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PPC Adwords Search Engine Marketing Work Management 120

Directive Agency

APRIL 2, 2019

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. works best for you. SEO vs. PPC Misconceptions. One of the largest search marketing falsehoods we see on a consistent basis is “ PPC gets you quick results and SEO takes a long time “. Word by word. We got you.

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PPC Paid Search Agency SEO Video Marketing 68

Directive Agency

AUGUST 21, 2019

The PPC digital environment is continuously shifting, and as a result, individual PPC leaders have emerged and successfully adjusted to these changes. Some of these industry leaders started when PPC was at its earliest stages, and others have more recently mastered the ins and outs of PPC management. Years in PPC : 5.

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PPC Paid Content Paid Search Agency Advertising Agencies 45

BOP Design

NOVEMBER 19, 2019

In this post, I explain how Google Ads (formerly know as AdWords) works and why it makes sense for most B2B companies to integrate into their B2B marketing strategy. How Search Ads Work. Google makes most of its revenue off advertising and most advertising is pay-per-click advertising, also known as PPC.

PPC 66

PPC Paid Search Agency Ads Cost Per Click 66

SmartBug Media

OCTOBER 31, 2019

As with content creation, promotion should be an ongoing process. From another perspective, pay per click (PPC) advertising campaigns may draw a lot of traffic, but those short ads cannot demonstrate much credibility. Most visitors who come to your website through PPC, or other paid promotional efforts, leave with their next click.

Paid Content 65

Paid Content PPC Advertisements Advertising 65

KoMarketing Associates

AUGUST 11, 2015

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Tomorrow People

MARCH 19, 2012

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is brand-unaware.

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PPC Cost Per Click Advertising Agencies Paid Search Agency 120

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? by PPC Hero.

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PPC Paid Search Agency Adwords Tips 100

Scoop.it

APRIL 28, 2022

In this blogpost, we outline the key benefits of working in digital marketing! Some of these include: Content curation Web Analyst Graphic Designer Social Media Manager PPC Specialist Email Marketer. Why work in content curation? As a result, digital marketers are in demand. What are the career options in digital marketing?

Work Management 75

Work Management Paid Search Agency Curation Planning 75

illumin

NOVEMBER 7, 2023

The route includes understanding how they found the website or platform, their shopping habits, and their behavior patterns along the conversion process. A journey marketing strategy comprises online ads, OOH ads, TV/print ads, social ads, PPC, blog , email , and other activities undertaken to optimize and improve the consumer journey.

Advertisements 52

Advertisements Advertising Top of Funnel Funnel Advertising 52

Choozle

AUGUST 20, 2019

Pay-per-click (PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. But pay-per-click, PPC, has continued to be an essential digital marketing tactic across all brands and strategy. Monitoring and reaching an ideal PPC goal can help you optimize all your campaigns.

Cost Per Click 40

Cost Per Click PPC Paid Search Agency CPC 40

QuanticMind

APRIL 16, 2019

PPC Bidding Optimization has come a long way over the years. The bid calculation process for at scale programs has many moving parts and can be intimidating for data scientists, let alone the day-to-day users, managers, and stakeholders in paid search programs. It’s focus is machine learning PPC. A Look Into The Bidding Process.

PPC 40

PPC Optimization SEM Lead Ranking 40

Directive Agency

FEBRUARY 25, 2019

The search process always starts with a question and search engines are used to find those answers. Why is Search Intent the Key to Successful PPC Campaigns? . The typical campaign alignment process looks something like this: Search Query > Keyword > Ad Copy > Landing Page. Search intent is the first one.

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PPC Intent Campaigns CPC 67

QuanticMind

MAY 3, 2019

Most PPC marketers today would agree that technology is the key to success in 2019 and beyond. Today, there are countless PPC martech tools available that can help marketers manage, optimize, and grow their advertising efforts. With the PPC martech landscape growing year after year, though, the possibilities are becoming overwhelming.

PPC 40

PPC Marketing AI Advertisements Advertising 40

Launch Marketing

NOVEMBER 21, 2018

Pay-per-click (PPC) marketing is a form of online marketing in which advertisers pays a fee each time a user clicks one of their ads and is one of the most effective methods for businesses to amplify their brand’s reach and find new customers. Develop PPC landing pages that offer a great user experience.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

QuanticMind

NOVEMBER 30, 2018

Consequently, it’s more important than ever that you’re employing pay per click advertising, or PPC, to maximize value, profitability and ROI on your campaigns. So what is PPC? What is PPC? So, then, what is PPC? How does it work? How does it work? We’ll break it down. And what are the benefits?

PPC 40

PPC Paid Content SEM Paid Search Agency 40

Martech

JANUARY 23, 2023

pay-per-click or PPC) sit. SEO and PPC: The backbones of search Search marketing trends and challenges: What’s next? As noted above, search marketing encompasses both SEO and PPC (more on both later), but broadly, the strategy involves any tactic to elevate a website’s visibility on a search engine. Why should marketers care?

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Search Marketing Paid Search Agency Planning PPC 132