The digital marketing landscape: Visualizing the 5 locations of today’s customer journey
ClickZ
AUGUST 24, 2020
Or they may well be tipped off in the real world, via things like word-of-mouth from friends and family or content they have seen on TV. Word-of-mouth – from friends, family, neighbors, colleagues (happening online and offline). They are comparing items side by side and looking at prices. Radio – ads, features.
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