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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic.

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What is Dynamic Marketing Strategy and How to Get Started

Marketing Insider Group

It’s a way to respond based on evolving technologies, platforms, and preferences. There are numerous platforms to leverage today that can help with automated decisioning. Many of these platforms leverage AI, predicting the best outcome for the task at hand. Are you looking to establish brand authority?

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Book Review: Smart Brevity

Webbiquity

The book’s authors developed—over their years of experience—a formula not only for writing successful newsletters (plus local editions like Axios Twin Cities ) but one that could be applied to any type of communication. What’s more, we are all awash in content. There is a better way , and Smart Brevity provides the guide.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms. With this book, social media managers will future-proof the online presence of any organization.

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B2B content marketing: Driving success through strategic content creation

Martech

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Your Content Isn’t Hitting the Mark You have probably heard that content is king in the digital age. But you can’t just throw content out there and see what sticks. You know that content drives engagement.