Survey: Marketers Still Struggling with Automation and Content Personalization
KoMarketing Associates
JULY 1, 2021
However, respondents are still struggling with delivering personalized content (44 percent), integrating all marketing systems (43 percent) and creating a successful strategy (41 percent). Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement.
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