Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

SEPTEMBER 27, 2010

The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. Much of the time spent in those traditional face to face sales calls is about getting to know the other person and deciding whether or not you like him or her enough to do business with them.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Then I expand the bullet points into complete paragraphs. No one likes to read text that sounds like a sermon.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Rohit may be the first person to have coined the term “content curator.” FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JANUARY 10, 2011

In-person events: 71% effectiveness (64% usage). Print magazines: 39% effectiveness (65% usage). eNewsletters: 63% effectiveness (57% usage).

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

MARCH 3, 2012

Invite people to download the entire article or white paper (Lead generation). Report on your personal experiences and observations at a recent trade show. Pull key points out of Product Selection Guides and make them into short blog posts. Provide synopsis of technical articles. Post unbiased product reviews (Distributors).

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

Industrial Marketing Today

JULY 25, 2011

This manufacturer offers an extension of a familiar personal online experience to improve and increase visitor engagement. These two plus a few more tactics are mentioned in my free white paper 7 Content Marketing Tactics for Selling Industrial Products. Disclosure: They are one of my clients).

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60

Industrial Marketing Today

OCTOBER 20, 2011

It does require someone/team from the company to moderate the forum to prevent abusive language, personal attacks and outright SPAM. You will find six more such practical content marketing tips by downloading my free white paper 7 Content Marketing Tactics to Sell Industrial Products. It will require some amount of labor.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

JULY 7, 2011

You can even save your personalized list for future reference. These are all B2C online shopping experiences that their visitors are very familiar with in their personal lives. You may also want to download my free white papers, Industrial Marketing Playbook and 7 Content Marketing Tactics to Sell Industrial Products.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. For example, fill out a form to download a white paper, register for a webinar, submit an order etc. This white paper aims to change that perception of them.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Industrial Marketing Today

AUGUST 24, 2010

Then you’d put that person in front of the audience and check with them.” White papers continue to be very successful in generating registrations, especially in the early stages of the decision making process. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60