Contently

NOVEMBER 3, 2021

” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. For every original source, note the person’s name, email, and phone number in case the editor or fact-checker wants to contact them directly.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. You can also create personalized experiences by running retargeting ads to convert past visitors or abandoned carts. Want to know more about social media features?

Social Media 101

Social Media Features Media Curation 101

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). One study found that for every $1 you spend on email marketing, you earn $44.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

SEPTEMBER 21, 2023

These presentations are a snapshot of a creator’s personal brand and track record. However, YouTube is more of a hub for digital creators. What about TikTok and YouTube? Understand what your brand is willing to spend and compensate influencers accordingly. This should be front and center in an influencer media kit.

Media 94

Media Viral Marketing Case Studies Youtube 94

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

MARCH 16, 2022

If one person watches a video 10 times, it counts as one unique view. Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. Here are a few YouTube metrics to measure whether your videos are standing out.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. YouTube video statistics. 74% of consumers use YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Each person shares their unique reasons for becoming Peloton members and sticking with it. Not every advocacy video will be viral or come straight from your fans.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. One example is Apple’s Personal Voice feature, which the brand previewed in May 2023. Modern-day celebrities aren’t the only ones getting their voices replicated.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Income & spending habits. If your product is best shown in action, like tech gadgets or fitness equipment, partner with YouTubers to create tutorials and “how-to” videos. Ads & Content.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% Don’t be afraid to show some personality and let your audience get to know you and your brand more personal. Doesn’t take long to create a tweet that can go viral. High viral possibility.

Social Media 84

Social Media Work Management Marketing Management Service 84

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Video marketing can help personalize your marketing campaigns.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Outgrow

NOVEMBER 30, 2022

How much do I have to spend to get the strategy off the ground? Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . Personalized videos – Customized for a specific viewer to increase conversion rates. . Schedule & Promote the Videos. Sephora (User Generated).

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Optinmonster

FEBRUARY 11, 2024

Smart Insights estimates that you get $40 in revenue for every dollar you spend. PostPlanner’s Scott Ayres gained $2400 in sales after spending just $20 on boosting a post. Netflix uses data analytics to understand viewing patterns, which helps recommend personalized shows to users, increasing engagement and retention.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! And even under threat of a potential (but unlikely ) ban, 75% of US brands are planning to increase their spend on the channel in the coming year.

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Sprout Social

AUGUST 3, 2023

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Enter lo-fi (low fidelity) and personality-driven content. The 2022 Sprout Social Index ™ found that audiences prefer social content driven by brand personality.

Social Media 90

Social Media Media Content Storytelling 90

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Marketers have too much on their plate to spend hours learning new software. Heepsy is an influencer marketing tool that helps you find influencers on TikTok , Instagram, YouTube and Twitch. Stay on top of trends.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Scoop.it

OCTOBER 12, 2021

For example, if your goal is to introduce your new brand to the industry through a targeted brand awareness strategy, your content might focus on viral social media videos, SEO, and paid traffic (as a way of reaching a cold audience). What is your brand’s voice/personality? Eliminate waste. Iterate to great.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Optinmonster

NOVEMBER 3, 2021

That means they are there to either relax or see things that entertain them instead of being actively pushed to spend money. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. We personally recommend RafflePress to help you run your contests and giveaways.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. YouTube is the second most used search tool and it’s owned by Google. Be interesting and know what your contacts are interested in.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Martech

AUGUST 9, 2021

I may spend my days putting words together, but crossword puzzles have always puzzled me. So, in some scenarios, a user could share a viral video that they discovered within the CTV platform, and post it in a widget in the comments of a controversial or offensive site. All part of a pattern. Good luck with it. Editorial Director.

Facebook 110

Facebook Ad Exchange Advertising Agencies Mobile Advertising 110

Martech Advisor

JANUARY 30, 2020

Facebook is trying hard to make transparency, high-quality content, and personal relationships the cornerstone of its platform. In conversation with Michael Stelzner from Social Media Examiner, she told marketers to “not even bother sharing YouTube video links,” as YouTube is a direct competitor.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Present on most social platforms with large audiences with the ability to share content and make it viral. Networkers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Optinmonster

DECEMBER 28, 2023

The average user spends 2 hours and 24 minutes on their social media feeds daily. This means you get 36 times the return for every dollar you spend on an email marketing campaign. You can do that organically by making your content go viral or by paying for social media ads. different social media channels every month.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

SocialPilot

JANUARY 21, 2024

As a result of both rollouts, it is evident that TikTok intends to become a one-stop shop for all forms of video, including short-form and long-form material , while challenging Instagram and YouTube. You can use the standard TikTok tools like effects, sounds, and stickers if you wish to personalize or add creativity to your story.

Social Media 84

Social Media Ideal Customer Profiles Work Management Interactive Marketing 84

Convert

APRIL 7, 2021

As live event attendance took a knock, live stream events, on average, welcomed 20% of people who couldn’t attend in-person events due to COVID-19. We found that people want live stream events to mirror in-person events. This means spending time listening to them through social media, forums, and other online platforms they frequent.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Unbounce

FEBRUARY 25, 2020

You spend that money hiring and building out the software. As of 2019, the spend management company has raised over $30 million in funding, counts Mark Cuban and Ryan Holmes among its investors, and is one of the most exciting tech startups in the city. The Solution: Account-Based Marketing (ABM) with Personalized Landing Pages.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Adobe Experience Cloud Blog

JANUARY 15, 2020

Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets. They will allow you to create personalized and very targeted marketing campaigns for specific types of people and, eventually, turn them into buying customers. Picture this: 41% of U.S.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Vidyard

DECEMBER 13, 2018

Mr. Cronkite could afford to be – in the 1960s, video was new and a person could entertain viewers just by talking at the camera. Personalize your videos Adding your customer’s name to videos can increase views by 3x, and personalization isn’t just for marketers – GoVideo sales users can now do it too.

Video Marketing 110

Video Marketing Examples Paid Search Agency Sales Qualified Leads 110

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. In God We Trust; All Others Must Bring Data W. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Conductor

OCTOBER 11, 2022

Paid results (ads) sit at the very top of the results page so that paying businesses get the highest possible returns from their advertising spend on search engines. Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. These results aren’t paid for.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Digilant

FEBRUARY 16, 2023

Introducing TikTok: The Search Engine The platform rose to popularity as a social platform used to discover, interact and post short-form videos (many with the hopes of going viral). The amount of time people spend on the app naturally lends itself to this new use. So why the switch in behavior?

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Contently

DECEMBER 12, 2018

” As Contently’s head of content strategy, I spend most of my time as a content therapist, traveling around the country to help prospects and clients work through their biggest marketing challenges. The epitome of this person is my friend Margaret Magnarelli. Millions of people read Monster’s content each month.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154