Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).

Social Media 167

Social Media Social Marketing Marketing & Strategy Marketing Strategy 167

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

Marketing Insider Group

APRIL 10, 2024

Personalization Personalization is non-negotiable these days. For instance, generating leads may mean leaning into a social-media first campaign while increasing conversions may mean launching a referral program. Consumers want to feel like you have their best interest in mind and that you truly understand their needs.

Marketing & Strategy 172

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing Analytics Tools 172

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Optimize Your Social Profiles.

Social Media 96

Social Media Media B2B Tips 96

Webbiquity

FEBRUARY 25, 2020

Psychographics: What do they are about? Do they likely spend time on social media for business, and if so, which platforms? Use FAQs, instructional videos, and most importantly personalized content at the bottom of the funnel. Are they likely to manage a team or be individual contributors?

Top of Funnel 240

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 240

Eric Mower + Associates

JANUARY 30, 2019

Social media influences travel decisions for more consumers than ever — with numbers as high as 77% and 84% among millennials and Gen Z ( Expedia ), respectively. That means without a paid component to their social strategy, travel brands are no longer likely to reach their target audience and drive business. That bit.ly

Social Media 64

Social Media Rules Social Marketing Media 64

Martech

JANUARY 25, 2024

StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. It enables brands to store and leverage customer data for personalized and automated marketing campaigns, as well as to understand customer feedback and sentiment for every location. Get MarTech!

Marketing AI 109

Marketing AI Paid Search Agency Lead Ranking Psychographics 109

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 124

Social Media Work Management Marketing Management Media 124

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Contently

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. The message resonated with women, resulting in the following: 36.8

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. Social media is not something to ignore anymore!

Social Media 60

Social Media Media Marketing & Strategy Curation 60

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. You can create a blog post, email newsletter, or captions for social media posts or repurpose your content for social media using AI within minutes (if not seconds).

Generation 96

Generation Psychographics Content User-Generated Content 96

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 101

Webinar Metrics Tips Marketing AI Social Media 101

Martech

JANUARY 26, 2024

You will hardly get any results if you target the wrong person within the right company. While it can sometimes be beneficial, personalized offerings are usually more effective. Personalized marketing Develop messaging that resonates with each segment’s specific needs and motivations within your ICP. Low-level titles.

Ideal Customer Profiles 128

Ideal Customer Profiles Profiling Enterprise Management Work Management 128

Salesforce Marketing Cloud

MARCH 7, 2024

Personalize, personalize, personalize. As someone in this segmented group, I could receive emails offering exclusive California-based fitness events, personalized workout plans for beginners (considering my recent subscription), or promotions on fitness gear tailored to my interests.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Optinmonster

APRIL 10, 2024

But as new technologies revolutionize our ability to personalize marketing messages to segmented audiences , there’s also an increase in the need for stronger emotional connections. This level of personalization requires emotionally-driven awareness on the part of the marketer. There was hardly any focus on building relationships.

Marketing AI 92

Marketing AI Planning Paid Search Agency Psychographics 92

6sense

NOVEMBER 11, 2021

We’ll share even more today, and they’ll all focus on how Slintel finds and leverages psychographic data. Psychographic signals at the account level can accurately capture how a company “thinks,” or what it finds important at any given moment (even down to which charitable causes it supports). Psycho- what -ic Data? Conclusion.

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62

Salesforce Marketing Cloud

JANUARY 4, 2024

Successful drip marketing requires personalization. A marketer focused on online shopping offers personalized product recommendations based on a lead’s browsing and purchase history. It’s this personal touch that fosters a stronger connection between you and your customer.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

TowerData

JUNE 17, 2022

But without an opportunity to engage customers in person (like you do in a brick-and-mortar store), building a relationship can be a challenge. That’s why it’s important to make your email marketing as personal and impactful as possible. At its core, Email Intelligence brings big data up close and personal.

eCommerce 52

eCommerce Psychographics Validation Ideal Customer Profiles 52

Valasys

MARCH 9, 2020

Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. Social listening is amongst the most crucial components of audience research.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Biznology

SEPTEMBER 4, 2018

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Sometimes called attitudes, these characteristics include Personality, Values, Interests, Lifestyles, Purpose, Feelings, and more. Behaviors : What did the visitor do?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Heinz Marketing

FEBRUARY 20, 2023

It includes demographic information, such as age, gender, and location, as well as psychographic data, such as values, motivations, and pain points. Leverage personalization Personalization is another trend that’s gaining traction in digital advertising. One way to identify your target audience is by creating personas.

Paid Search Agency 91

Paid Search Agency Spending Ads Companies 91

Salesforce Marketing Cloud

APRIL 4, 2024

It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction. This segmentation can help you personalize customer experience to meet the specific needs and expectations of different customer segments to improve loyalty and retention.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

FunnelEnvy

SEPTEMBER 18, 2023

In a time when empathy and personalization are more crucial than ever for funnel performance, teams must develop a granular view of the buyer’s points and journey through touchpoints to a sale. Psychographics: Interests, values, lifestyle, personality traits. Goals: What they want to achieve using your product or service.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Hubspot

MARCH 27, 2023

For example, your target audience may be interested in personalized skincare. Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior. Nurturing with a personalized approach helps leads become customers.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

Anteriad

MAY 31, 2023

Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. ABM works well when you can personalize content and experiences. Reach out to them by sending direct messages via social media and direct mail via email or post.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Understand their needs, pain points, and decision-making processes.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Spiralytics

JANUARY 29, 2023

From the websites you visit, the apps you use, and the social media platforms you check in to, there’s an abundance of data that brands can use to better understand what their customers want. Microtargeting is the process of using information that you have about a user to connect with them in a more personal way.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. This personalization increases the chances of converting leads into paying customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Digilant

OCTOBER 25, 2023

Step Two: Enlist an Audience Analysis Tool for Better Personalization In-depth audience analysis expands into areas that first-party data doesn’t cover such as media habits, and personal values, where audiences typically discover new brands and other psychographic data.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Terminus

NOVEMBER 9, 2020

It happens all the time in our personal lives: Instagram gives you an ad for the thing you never knew you desperately needed. If you’re reading this you’re probably a B2B marketing or sales person and you might not be familiar with “psychographics,” so here’s the Wikipedia page. Well, GrowFlare figured that out.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Navigate the Channel

JANUARY 2, 2024

And while we’re talking consumers and their perception, it would be careless if consumer characteristics and online reviews in general were left unaddressed. The psychographics of people who don’t trust online reviews encompass a diverse range of characteristics and attitudes. Oh, and there’s that social proof again.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Unbounce

NOVEMBER 20, 2021

Even if you and another person like similar products, you’re still different people. You have your own personality and backstory. We’ve already covered demographic and psychographic segmentation: divvyin’ up your audience based on who they are. What Geographic Data Can You Use to Segment Your Landing Page Audience?

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Digilant

OCTOBER 25, 2023

Step Two: Enlist an Audience Analysis Tool for Better Personalization In-depth audience analysis expands into areas that first-party data doesn’t cover such as media habits, and personal values, where audiences typically discover new brands and other psychographic data.

Top of Funnel 52

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 52

BenchmarkONE

DECEMBER 28, 2021

Personal information: name, gender, age, and location. Key psychographics : His dog, Benny is his best friend but his job is first priority. . Key psychographics : She is a perfectionist and takes very good care of all her possessions, including her beloved dog Mitzi. . What social media sites do they frequent?

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65