Marketing Interactions

JUNE 27, 2021

I’m really tired of seeing people dismiss B2B buyer personas as worthless. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. And shame on those who are building and promoting what I’ll just call fake personas. Yes, I agree.

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Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. What is a buyer persona?

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Buyer Personas Planning Psychographics Paid Search Agency 98

Zoominfo

DECEMBER 22, 2021

This feature allows you to filter lists by specific personas, such as exact job title or a combination of department, job function, and management level. To optimize your communication and better reach your target audience, we’ve created a library of over 30 pre-built email templates that users can duplicate and customize.

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Zoominfo Template Buy Work Management 130

KoMarketing Associates

APRIL 30, 2019

While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences. While all of the above may sound great in theory, the truth is, there is an art to creating effective B2B buyer personas.

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Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

SocialPilot

MARCH 8, 2024

Feel free to use our fully customizable social media template , ready to be filled with your proposal. Your aim here is to have a deep understanding of your prospect’s target audience so that you can create their marketing personas. Based on the information you get from your prospects and research, create a prospect’s buyer persona.

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Social Media Ideal Customer Profiles Template Marketing Proposals 80

Anyword

APRIL 27, 2023

Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Anyword now automatically suggests Target Audience personas based on your brief before you generate your copy ! Let’s break this down and see exactly how much more powerful Anyword’s social media templates are.

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Social Media Template Media Viral Marketing 98

FunnelEnvy

SEPTEMBER 18, 2023

In 1985, a software designer named Alan Cooper invented a user persona named Kathy to add human context to the development process. Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics.

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Buyer Personas Marketing AI Account Based Marketing B2B 67

ClearVoice

APRIL 11, 2019

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects that may have an impact on how, when, and why the person will buy. Personas are marketing code for “knowing your audience.” Personas are marketing code for “knowing your audience.”

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Buyer Personas Template Enterprise Management Work Management 75

SmartBug Media

DECEMBER 29, 2022

Creating marketing personas is an important part of marketing strategy in any industry. Personas help you craft spot-on messages that resonate with your audience and elicit an action or response. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them.

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Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

Pam Didner

MAY 14, 2020

My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. You can read through the blog post on how to use my templates. What templates worked the best to communicate with upper management or to convey tactical information?

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Planning Template Marketing Budget Creation Marketing Plans 137

Anyword

JULY 26, 2022

This is where customer personas come into play. A customer persona represents your brand’s ideal buyer type (you can have multiple), and creating one helps your team or company as a whole better understand who to target with your marketing messaging. What will you be able to accomplish with thought-out customer personas?

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Ad Building Marketing Analytics Tools Demographics Paid Search Agency 95

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. What is a buyer persona? A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer.

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Buyer Personas Social Media Media Ideal Customer Profiles 141

Vidyard

APRIL 30, 2021

Flip through or download these slides to see outreach templates and ideas for prospecting with video. Top Templates for Sales Prospecting with Video 2.1 Top Templates for Sales Prospecting with Video 2.1 Beyond the Templates–Getting Creative 3.1 Top Templates for Sales Prospecting with Video. Contents 1.

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Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Cintell

SEPTEMBER 21, 2020

If you find yourself needing to talk to a lot of people, you probably have a few different buyer personas that you’re targeting through your content. What are buyer personas? Buyer personas are fictional representations of your ideal customers. This means you probably don’t want to talk to everyone the in same way.

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Buyer Personas Demographics Template Hubspot 100

ClickDimensions

MARCH 16, 2023

You might have heard of the term ‘ user persona ’ before, but what does it actually mean? A user persona is the creation of a business-based fictional character designed to represent a group of individuals who use a product or a service in a similar way.

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Work Management Marketing Management Ad Building Customer Satisfaction 95

PureB2B

MAY 30, 2022

If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn. What is a B2B Buyer Persona? A buyer persona is a semi-fictitious representation of your ideal customer.

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Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

PureB2B

MAY 30, 2022

If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn. What is a B2B Buyer Persona? A buyer persona is a semi-fictitious representation of your ideal customer.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

DivvyHQ

MAY 9, 2022

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Instead, we're providing a variety of templates to help you ideate and plan content that is aligned with your strategy, and create content efficiently in many different formats. That’s not what we're going to talk about today.

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Template Planning Content Efficiency 116

Content4Demand

MAY 26, 2021

Personas can be incredibly useful in B2B marketing—provided you’re including the right details. Those details might vary depending on your industry or your solution, there are at least four common persona mistakes everyone should avoid. When Content4Demand researches personas, job title is a no-brainer. Missing Key Job Titles.

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Buying Cycle Work Management Marketing Management Acquisitions 85

ClearVoice

MAY 29, 2023

They’re called marketing personas. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas. Buyer personas can inform a wide range of marketing activities.

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Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Let's dive in.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Litmus

JANUARY 7, 2022

Whether you’re building from scratch or just making a few repairs, we will help you with every step, including marketing templates to develop an actionable game plan. Define your buyer personas for your content plans. Get the templates. Map your content marketing objectives and KPIs. Plan your work with a content timeline.

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Planning Template Marketing Plans SWOT 71

SmartBug Media

JANUARY 25, 2023

Buyer personas—fictional representations of the ideal customers and target audience you’re trying to reach with your content—play an essential role in content strategy. Whether you’re writing a blog post, web copy, lead nurture emails, or an e-book, tailoring your content for each buyer persona is a must. What do they do from 5 to 9 ?

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Buyer Personas SME Copywriting Inbound Marketing 52

The Effective Marketer

MAY 20, 2011

With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona. Who’s Involved in Creating Personas. The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process.

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Buyer Personas Template Bulldog Solutions B2B Marketing 100

Roketto

MAY 13, 2020

"I tried content marketing, but it didn't work." I can't tell you how many times I've heard that excuse. In fact, if I had a nickel for every time a business owner has told me that, I'd have enough to run a content marketing campaign that proves them wrong.

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Template Examples Marketing Content Marketing 121

Unbounce

MAY 11, 2021

To help you start that long-delayed project, we’ll break down what a customer journey map is, walk through why it matters, and help you make your own in less than 30 minutes with our handy, free template. How to Create Your First Customer Journey Map in 30 Minutes or Less (Free Template). Get your FREE template. Easy as that.

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Template Landing Pages Touchpoints Top of Funnel 143

DivvyHQ

JUNE 15, 2022

A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy. But what should your template include? Here is everything we'd recommend, including a template that you can download right now!

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Template Marketing Strategy Marketing & Strategy Planning 96

Pam Didner

MARCH 17, 2021

Here is a quick template that you can use to create a summary of requests and gap. Many marketers tend to look for a standard template and copy the template as it is. It’s OK to look for templates, but I’d recommend that you modify the templates to fit your needs. Target personas. Marketing two-pager.

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Template Top of Funnel Planning Enterprise Management 97

Pam Didner

OCTOBER 22, 2022

To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation.

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Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

DivvyHQ

OCTOBER 4, 2022

But with the right template, you can simplify the process and get your campaign off the ground in no time. Check out our latest post for 5 templates to help you get started! It's no secret that marketing campaigns can be a lot of work.

Template 79

Template Campaigns Planning Marketing 79

Marketing Insider Group

JANUARY 30, 2024

Effective content strategies require well-developed personas that go beyond basic templates, incorporating deep audience insights to guide content creation. Personas Despite all the discussion and activity around personas, we often find them weak resources to inform both an effective content strategy and quality content.

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Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

MAY 31, 2023

You can also collaborate with multiple team members across different departments in real-time, and use one of UXPressia’s many template options to get you started. which offers 40+ templates, custom segment titles, and mobile editing features. It also provides a flexible digital canvas for brainstorming and real-time collaboration.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Hubspot

NOVEMBER 19, 2020

Review Your Buyer Personas. Featured Tool: HubSpot Buyer Persona Templates. Download These Templates. Featured Tool: Customer Satisfaction Survey Templates. Download These Templates. Featured Tool: Growth Strategy and Planning Template. Download the Template. Download This Template.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Anyword

DECEMBER 22, 2021

The easy way to create a product description is to rely on an existing and proven template design. Creating the best product description for your brand depends on two basic ideas: appealing to the persona of the audience (see this article for more background) and using the format/language that the audience is most likely to read.

Template 52

Template Product Best Practices Copywriting 52

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Sale Letter Template 5.1 Video Sales Letter Script Template 1. 4 Video Resume Examples + Templates 6.1 Here are a few top-tier templates from our friends at Impact, Revenue River, and SmartAcre.

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Template Video Marketing Work Management FAQ 73

Roketto

MAY 13, 2020

"I tried content marketing, but it didn't work." I can't tell you how many times I've heard that excuse. In fact, if I had a nickel for every time a business owner has told me that, I'd have enough to run a content marketing campaign that proves them wrong.

Template 83

Template Examples Marketing Content Marketing 83

SmartBug Media

JUNE 25, 2020

Persona-specific. When gathering information for your battlecard, explore the following: Customer profile(s) and persona details. Base messaging on persona needs: Anticipate your personas’ expectations and expertise when you choose certain terminology (for example: highly technical terminology versus benefits-focused terminology).

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Template Case Studies Case Study Stats 103