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Top Marketing Strategies for Small Businesses

Sharpspring

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. A strong brand keeps up momentum even if advertising expenses rise. Here are the best marketing strategies for small businesses.

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

million in cash, a premium of 48% over their stock market price. x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. Those were all added last month. It’s still a modest multiple of 2.4

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Making Sense of Marketing Acronyms: Part 3

Bluetext

Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing. DR (Direct Response) A marketing approach that aims to get a quick response from your target audience.

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How BenchmarkONE’s Free Plan is Better Than HubSpot’s

BenchmarkONE

Selecting the right marketing automation software shouldn’t be like trying to solve a confusing and complex math equation. Marketing platforms come in many different shapes and sizes. While HubSpot is a marketing automation industry leader, that doesn’t mean it’s the right solution for your small business. Content Management .

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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17 Best Paid Media Tools for Marketers

Single Grain

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

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The Economics of Link Building

Moz

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. This both relates to the scope or work and the price of contract. I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. Paid links.