Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. Audiences know the difference.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Bluetext

FEBRUARY 9, 2018

In other words, does the survey pass the simple test of giving statistically significant and defensible results. One of the strategies we developed as a way to establish better name-recognition and thought leadership was a comprehensive media outreach program. As such, it was imperative to make inroads against better-known competitors.

PR 21

PR Research Budget Programs Thought Leadership 21

Convince & Convert

SEPTEMBER 14, 2010

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? There are various statistics on the failure rate of new product launches ranging from 50% to 75%. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 124

Social Media Work Management Marketing Management Media 124

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Let’s take a closer look at public relations and content marketing and discover how public relations support marketing efforts today.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. What would you do? Thanks Jay.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. Think of Public Relations as a map to communication. An Overview of Public Relations. Public Relations. Marketing and its Applications.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. Think of Public Relations as a map to communication. An Overview of Public Relations. An Overview of Marketing.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Stevens & Tate

SEPTEMBER 5, 2023

By generating substantial media attention, a meticulously crafted press release not only amplifies brand presence but also expands outreach to a wider audience. Body Paragraphs: Elaborate on the main points, offering supporting details, statistics, and quotes from relevant sources.

Press 82

Press Statistics Paid Search Agency Contact Marketing 82

Webbiquity

MARCH 31, 2014

It is, rather, a reflection of Lisa’s exceptional ability (invaluable to a top-notch public relations professional) to convey maximum information with minimal words. It’s lack of bulk, however, is by no means due to lightweight content or skimping on ideas.

PR 100

PR Paid Content Public Relations Press 100

Buffer

FEBRUARY 15, 2022

Being as informed as possible will only help build your campaign, so spend more time than you think you need researching presentation techniques, backer rewards, marketing tactics, and funding statistics, especially as they relate to your specific product type. Fortunately, there are a plethora of resources out there.

Campaigns 78

Campaigns Ad Building Process Branding 78

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. To keep the system from being gamed, it doesn’t work like that. Should companies treat customers differently?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

MARCH 22, 2012

Eric: The social media stat of the week for today’s episode is actually not a single statistic. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Jay: So we have the social media lack of statistics of the week. Eric: Exactly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The social media stat of the week for today’s episode is actually not a single statistic. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Jay: So we have the social media lack of statistics of the week. Eric: Exactly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Webbiquity

JULY 26, 2010

Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Social Media Statistics for B2B Marketers , June 21, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

FEBRUARY 23, 2010

An interesting little related aside. One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

KoMarketing Associates

JUNE 6, 2017

Because executives can be so fascinating to target audiences, they often have a higher outreach than the company itself. What’s more, this statistic is an average for all employees. Promote Company Happenings.

B2B Marketing 173

B2B Marketing Godaddy Branding Brand Identity 173

Convince & Convert

MAY 25, 2010

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Single Grain

FEBRUARY 24, 2023

They create a baseline for current paid media performance based on analytics, campaign statistics and landing page data to get a good idea of your returns on investment. In addition to providing LinkedIn Ads service, they also help increase organic outreach on LinkedIn for faster lead generation. Why Choose Cleverly?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

APRIL 13, 2010

You've got to take the time to tailor what to say, how to say it and when to follow-up…this works in sales, with media outreach and new business proposals. In the same vain, there is no one magic approach that will work for everyone. link] Michel Fortin Best quote I've heard in a while: "The best advice has no shelf life."

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 21, 2010

Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. Everyone believes that good social media outreach will increase sales. It stands to reason. Just like answering your phone or being nice to customers or any other humanizing factor.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JULY 22, 2010

To raise funding, they developed a variety of programs to expand their outreach, including The Team in Training Program , which offers group training to those interesting in running a marathon to raise money for the cause.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Navigate the Channel

JUNE 7, 2023

Yes, 56% is a majority, but this statistic does beg the question of why 44% don’t incorporate digital marketing. But there are case studies in triumph and many of those involve digital public relations, including some within Fast Company’s examples of success. Explore the statistics to find the opportunities. #

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Hubspot

FEBRUARY 23, 2017

Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor outreach practices and failing to create valuable content that goes beyond selling a product or service. 5 Steps for Improving Your Media Outreach. Define your audience. Build media lists. Grab their attention.

Outreach 74

Outreach Media PR Paid Search Agency 74

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. One of the best sources of information is industry statistics. Social Media Statistics. Take a whole selection of statistics from the heady world of b2b.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Brandpoint

JULY 26, 2018

[Related: How Earned, Owned and Paid Media Work Together ]. David Martin, founder of Heed Public Relations, discovered from an editor friend that each department in their local newspaper receives about 100 press releases daily. Pro tip: Don’t limit your outreach to newspaper and magazine reporters.

Personalization 78

Personalization Media PR Press 78

Convert

OCTOBER 8, 2020

2020 is proving the importance of public relations, especially digital public relations. With 71% of traditional journalists reporting that they feel the public doesn’t trust them , the new frontier for connecting with people is online. Email Outreach.

PR 64

PR Branding Brand Identity Public Relations 64

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Webbiquity

SEPTEMBER 8, 2010

Social Media Statistics. Jennifer Mattern rips the statistical methodology behind this reporting to shreds and reminds us all of why it’s important to be skeptical of social media statistics that don’t sound quite right. Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

JULY 9, 2010

More from Convince and Convert Social Media – Your Customers Are Talking About You Online Taking Consumer Reviews Viral with Facebook Amp Up Email Results with Honeymoon Segmentation Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Social Media (..)

Personalization 123

Personalization Paid Search Agency Transparency PR 123

SnapApp

DECEMBER 14, 2016

They were each designed to produce statistics that would be effective content. The next step will be to combine the efficiency of targeted email outreach to targeted display advertising to ensure meaningful results. We've been recommending research as a format for content this year, and this may become an actual trend in 2017.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

seo.co

DECEMBER 8, 2020

The statistics don’t lie. There’s another, arguably more powerful way to build links without being entirely passive about outreach efforts, though: guest blogging. Guest blogging is the process of establishing relationships with other blog owners, editors, and journalists in order to earn the right to contribute to their publications.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Albacross

MAY 22, 2019

Build Public Relations (Editorial Outreach). Obviously, it’s unethical, but statistics also show that 95% of consumers get suspicious of fake reviews if the reviews don’t contain any bad scores. If you want to be more aggressive, you can always ask for your lead’s email address before you grant them access to your tool.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

SEPTEMBER 20, 2010

He has a very small start up consumer product company – has a FB page, a Twitter profile and hired me to do some outreach work. I a short period of a month, he abandoned the outreach campaign because, although it started to build traffic to his site, it didn't result in a huge increase in sales.

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161