Remove Buzz Remove Outreach Remove Public Relations Remove Statistics
article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

I'd like to see PRSA take an even more aggressive role in educating the public about PR. It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation.

PR 162
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? There are various statistics on the failure rate of new product launches ranging from 50% to 75%. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. What would you do? Thanks Jay.

article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. And companies with better reputation and buzz around them should (theoretically) do better than their competition.

article thumbnail

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

An interesting little related aside. One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool.

article thumbnail

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

Which Are You Providing I see 17 online marketing services that small and medium agencies (especially PR-focused firms) could credibly offer clients, if they made the effort to build competency: Search Taxonomy Analysis Search Opportunity Audits Search Engine Optimization (not super duper hard core SEO, but intermediate level) Blogger Outreach Influencer (..)

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Social Media Statistics for B2B Marketers , June 21, 2010. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). , June 13, 2010.