Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Image source: Twitter.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Walker Sands

APRIL 18, 2023

Mostly, I use pitches to sort of guide outreach when I have a particular topic. Or are you open to other mediums like Twitter, for example? I rarely look at Twitter or LinkedIn. Sometimes I’ll get pushback if it’s a product manager or marketing person that’s writing it as opposed to a CTO or a senior executive.

Media 52

Media Work Management PR Marketing Management 52

Biznology

DECEMBER 26, 2014

Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). Technology allows some pretty magical things to happen, especially personalization. Use name personalization in emails, or custom welcome messages when clients log-in. Make Them Feel Special.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. I’m doing a big influencer outreach right now on behalf of a technology startup. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. Not anymore.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Sprout Social

FEBRUARY 1, 2024

If Dutch Bros notices a customer who frequently mentions their coffee in a positive light, the brand can engage these advocates with targeted outreach. This is a powerful recommendation for Trello because it’s a personal endorsement. Her YouTube channel and newsletter provide tips on how to use the tool.

Social Media 103

Social Media Ideal Customer Profiles Media Customer Satisfaction 103

Biznology

AUGUST 14, 2018

While the subtext was that part of the quid pro quo —or, the assumption, rather—was that bloggers and Twitterers were super-likely to blog and tweet about their experiences as adult students of the German language. Guess Who I Am. Die Cocktailparty am Goethe-Institut.

Communities 126

Communities Blogger Class Twitter 126

SmartBug Media

MAY 15, 2020

Keywords are short phrases that a person may use in a search engine when they’re trying to find something. Although external outreach is important, there are many ways to network online with your community that will be beneficial to your organization: Fostering relationships for backlink opportunities.

Cost 105

Cost Paid Search Agency Planning Work Management 105

KoMarketing Associates

OCTOBER 16, 2012

The growth in guest blogging outreach and the notion that guest blogging alone will benefit SEO illustrates the evolution of marketing tactics meant to deliver short term value. Some examples or considerations: If you’re targeting links, how can SEO support or benefit company communications and public relations?

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

JULY 22, 2014

But, with my Twitter feed inundated with these types of advice columns, I’ve started asking myself: Why do I keep reading about what content marketing strategies have worked well for other people? Who’s to say what’s been successful for another person (even a content “expert”) will be successful for me? Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. As always, I welcome your feedback in the comments below or share your perspective with me on Twitter ( @wittlake ).

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

B2B Marketing Savvy

AUGUST 25, 2009

The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? How can you make a press release more friendly to blogs, Twitter and search engines? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. How can PR pros optimize their use of social media tools?

PR 100

PR Blogger Tips Best Practices 100

Sprout Social

FEBRUARY 5, 2020

And with that data all in one place, you can easily learn more about your prospects’ interests, personalities, challenges and more. . Once you’ve listened and learned from the data, you can tailor your approach and make sales conversations more personal. . Manage brand health during a public relations crisis.

Tools 87

Tools Work Management Marketing Management Business 87

Schubert B2B

OCTOBER 31, 2017

In a 2013 study , 79% of consumers admitted to trusting online reviews as much as in-person recommendations. If a customer is willing to publicize that they use your product on Twitter or Facebook and show their friends and followers, that speaks volumes for your brand. User-generated content fosters this outreach.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Schubert B2B

OCTOBER 31, 2017

In a 2013 study , 79% of consumers admitted to trusting online reviews as much as in-person recommendations. If a customer is willing to publicize that they use your product on Twitter or Facebook and show their friends and followers, that speaks volumes for your brand. User-generated content fosters this outreach.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Oktopost

MAY 11, 2020

It seems absurd, but even this time around, many companies were caught completely off guard across all departments – from operations to public relations. It’s your channel to personally connect with your customers, employees and partners, potential and current. Social media in times of crisis. View this post on Instagram.

Social Media 77

Social Media Planning Media Business 77

Hubspot

JUNE 2, 2011

Blogger outreach. They're not on Twitter and Facebook all day, and so email is still where most people live. You want to capture that person from social media and get them into your marketing funnel by getting them to give you permission to talk to them in their inbox. Blogger Outreach. Building a customer base.

Blogger 28

Blogger Social Media Outreach Media 28

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. Not personalized. The relationship between journalists and PR professionals is complicated. There's a better writer you could target. Cold calling.

PR 74

PR Tactics Cold Calling Blast Campaigns 74

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the hot new trend in social media that we can bring to our clients? How can we make a viral video that gets thousands of views?

PR 162

PR Social Media Paid Content Media 162

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Hubspot

OCTOBER 24, 2013

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. Today, we prefer to scan headlines on Twitter or see what’s hot in our Facebook feed.

Press 28

Press Template Public Relations PR 28

Hubspot

NOVEMBER 3, 2014

This year, however, journalists made it even easier on us: Most of the quotes and tips included in the deck were taken straight from the interwebs, specifically Twitter, where reporters are all too eager to share what’s working and what isn’t when it comes to media outreach. public relations' What gripes did we miss?

PR 28

PR Guerilla Marketing Public Relations Press 28

Biznology

OCTOBER 2, 2012

Let me give you a personal example. Then it became social media marketing, then blogger outreach, then digital PR and digital marketing. And that’s your fault, man — own up! When I started in digital, what I did was called new media marketing.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Audiences know the difference.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Webbiquity

AUGUST 1, 2017

Influencers can spot “spray and pray” outreach a mile off. Make It Personal. Beginning an outreach email with “Hi there” is possibly the fastest path to getting it deleted. But using a person’s first name is just a start, a foot (or perhaps just a toe) in the door. Make It Relevant.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 27, 2011

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. But the real secret to blogger outreach isn’t relevancy or personalization. It’s recognition. Tweet blog posts.

Blogger 151

Blogger Outreach PR Paid Search Agency 151

Hubspot

OCTOBER 18, 2013

The next generation of effective PR starts with being remarkable, reflects the reality of a Twitter-fueled news cycle, and drives significantly greater results than spamming reporters with unhelpful releases and alerts. ( News is news that matters to more than your company. Finally, when it comes to language, have a sense of humor.

PR 28

PR Press Public Relations Startups 28