Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Let’s refer to public relations before the corruption by Madison Avenue. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

DECEMBER 9, 2016

How’s your customer outreach? We hear a lot about customer engagement and outreach these days. When it comes to customer outreach, your brand is the face of your company. It’s nearly impossible to talk about customer outreach without talking about social media. 10 tips for customer outreach appeared first on Biznology.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Almost three years ago I wrote Blogger outreach is more PR than social media.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Image source: Twitter.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? We’ve all been hurt before, but it’s a Mexican standoff. Reddit, right ? Facebook, right ?

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Convince & Convert

FEBRUARY 22, 2017

Social success was often rooted in exceptional community management, with eager and talented individuals using humanity, humor, and witty phrasing to engage and delight customers and fans via organic Facebook pages and Twitter feeds. Overseeing organic Facebook and Twitter is one thing. Today, social media is manifestly visual.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. Links to the source material for this episode are on Delicious.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Walker Sands

APRIL 18, 2023

Mostly, I use pitches to sort of guide outreach when I have a particular topic. Or are you open to other mediums like Twitter, for example? I rarely look at Twitter or LinkedIn. Get in touch with our media relations experts to learn more about how Walker Sands can help your company reach its public relations goals.

Media 52

Media Work Management PR Marketing Management 52

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

DECEMBER 26, 2014

Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). Content Marketing Internet Marketing Public Relations business strategy email outreach public relations testimonial' Sign up for our emails here.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Convince & Convert

JULY 16, 2012

Influencer outreach is a key element of many social media and modern public relations programs. I wrote a post about why this is so, called “Why Online Influencer Outreach is Overrated and How to Fix It” The biggest issue is that we tend to confuse audience with influence. The other issue is passion.

Social Media 158

Social Media Media Brand Identity Branding 158

Biznology

DECEMBER 6, 2016

Can public relations help make it go mainstream ? Connect with our panelists on Twitter at @ChrisAbraham , @CreativeComms , and @Stevology. Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

JULY 26, 2016

Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Why Influencer Marketing Is Faltering and How PR Can Save It.

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Pitching on Twitter? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Optinmonster

DECEMBER 21, 2023

If this is new to you, use websites like Moz or Ahrefs to improve your outreach. Social media platforms like Facebook and Twitter have millions of daily users. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) 69%) and Facebook (.77%).

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Sadly, that’s just step one: the initial outreach. Do you know who I am?),

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Chris has been volunteering with the local homeless kitchen, Miriam’s Kitchen , for over five years.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the PR landscape. #PR: Twitter Handle. Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Sprout Social

FEBRUARY 1, 2024

If Dutch Bros notices a customer who frequently mentions their coffee in a positive light, the brand can engage these advocates with targeted outreach. Jump into industry conversations proactively Participate in industry conversations on platforms like X (formerly known as Twitter) and Reddit to stay in tune with key demographics.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

SmartBug Media

JULY 15, 2019

Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Public relations: Community outreach, news releases, public events, grand openings, press conferences. Online/Digital marketing: Email marketing, mobile marketing, user-preference coding (or remarketing ).

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Oktopost

SEPTEMBER 24, 2019

It’s about building credibility and positive regard before you have a viral Twitter mess to clean up. In other words, corporate reputation management isn’t just damage control or public relations. Check out O2’s Twitter feed for inspiration: 3. It has to be considered more holistically. Practice Transparency.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Ad Building 83

Chris Koch

NOVEMBER 12, 2010

to prepare them to be public representatives of the company. Get them twittering. Twitter’s viral relationship model means that your subject matter experts can build up their networks of influence much faster than through a press release. Those people may receive media training, presentation and speaking training, etc.

PR 100

PR Peer-to-peer Press Public Relations 100

SmartBug Media

MAY 15, 2020

Although external outreach is important, there are many ways to network online with your community that will be beneficial to your organization: Fostering relationships for backlink opportunities. Networking with local media for public relations, social media opportunities. How to Market Your Nonprofit to Your Online Community.

Cost 105

Cost Paid Search Agency Planning Work Management 105

KoMarketing Associates

OCTOBER 16, 2012

The growth in guest blogging outreach and the notion that guest blogging alone will benefit SEO illustrates the evolution of marketing tactics meant to deliver short term value. Some examples or considerations: If you’re targeting links, how can SEO support or benefit company communications and public relations?

Tactics 120

Tactics SEO B2B Marketing Planning 120

KoMarketing Associates

JULY 22, 2014

But, with my Twitter feed inundated with these types of advice columns, I’ve started asking myself: Why do I keep reading about what content marketing strategies have worked well for other people? Third-Party Outreach. A few months ago, I wrote a blog post about the overlap between content marketing and public relations.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

B2B Marketing Savvy

AUGUST 25, 2009

The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Think of it as Twitter-development. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? How can you make a press release more friendly to blogs, Twitter and search engines? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. How can PR pros optimize their use of social media tools?

PR 100

PR Blogger Tips Best Practices 100

Digital B2B Marketing

MARCH 15, 2012

Public Relations Journalists or analysts may not directly recommend your product, but when they cite your research, practices or case studies, they are indicating that what you are producing is worth reading, considering or discussing. Like paid search, it is valuable, but it isn’t inbound marketing.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Schubert B2B

OCTOBER 31, 2017

If a customer is willing to publicize that they use your product on Twitter or Facebook and show their friends and followers, that speaks volumes for your brand. User-generated content fosters this outreach. Mitch Mathern is a public relations executive at Schubert b2b. in Marketing.

User-Generated Content 54

User-Generated Content Social Media Generation Media 54