WebMarketCentral

AUGUST 5, 2008

Once you have a feel for the blog ecosystem in your industry, you can begin blogger outreach: Commenting is a great way to start. If you've got a bigger budget (thousands of dollars per month), you can step up to a professional-strength PR monitoring and current awareness tool such as Vocus , Moreover or YellowBrix.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

OCTOBER 11, 2007

I've written previously here about blogger outreach, following up on two excellent guest posts by PR guru-ess Cece Lee (who also incidentally recently posted my comments on the topic of "sincerity"). social media, David Meerman Scott, The New Rules of Marketing and PR, PRWeb, Cece Lee, blogger outreach del.icio.us

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

OCTOBER 12, 2007

Blogger relations, social media outreach and interactive PR for starters. * Again, blogger outreach through interactive PR. Bear, Kithbridge, blog tracking, custom blog feeds, social media outreach, interactive PR del.icio.us Bear, Kithbridge, blog tracking, custom blog feeds, social media outreach, interactive PR del.icio.us

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Test Their Knowledge Quizzes are a relatively inexpensive, easy and fun way to collect leads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

JUNE 18, 2008

It's Critical to get SEO and SEM Right As the chart below shows, buyers are far more likely to find vendors when they are ready to buy than to respond to vendor outreach that may or may not hit them at the right time.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

SEPTEMBER 28, 2009

Bonus sixth mistake to avoid: build links to your site carefully, using a mix of directory submission, social media, direct outreach, PR and link bait. pageid=126.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

JANUARY 11, 2010

It's less formal, more "social" and usually more effective than "cold" outreach. Tweeting content of your own that will interest them (i.e. not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

JUNE 16, 2008

And finally, a few points that should be universally understood, but, judging from some of the pitches I receive, still aren't: Bloggers want a dialog, not traditional PR outreach. PR can influence opinion, but not control it. Bloggers write (in almost all cases) for passion, not money.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

JULY 16, 2008

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

SEPTEMBER 10, 2008

Business video production is growing exponentially because video is engaging, repurposable (for example, you can use a video on your website, at tradeshows and in presentations; post it on YouTube; use it as an asset for blogger outreach or a channel sales tool; add it to social media press releases ; etc.),

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JUNE 26, 2008

The selection of bloggers for outreach also seemed a bit odd. They dove immediately into examples of what can be done with the product without explaining, at a high level, what it is, how it works, and who cares. Although I found the product fascinating, most of what I write isn't targeted at large CPG firms or retailers.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

MAY 11, 2009

The Yin Yang of PR and SEO by Online Marketing Blog The ubiquitous, oblivious Lee Odden explains the symbiotic relationship between PR and SEO: PR tools and techniques (such as online press release distribution, social media relations and blogger outreach) build valuable links that help with your SEO efforts, while producing well-optimized, relevant (..)

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MARCH 24, 2009

While the contention that "social media has no ROI"—only branding and relationship value—may be over the top, this post provides an excellent foundation and outline for developing a social media strategy.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

FEBRUARY 26, 2009

Cece has previously guest-posted here on best practices in PR and blogging outreach. Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. One argument against virtual events is that you would lose the intimacy that face-to-face interactions provide.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

SEPTEMBER 6, 2007

His message rated a 4-out-of-5 for blogger outreach quality: Excellent subject line: his subject line was "sorry to hear about your problems with junk email on your form"—that told me immediately that he had visited my website, as he could only have come up with that phrase from visiting my contact page.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

SEPTEMBER 4, 2007

Based on these three components, here are 8 Tips about Blogging Outreach : 1. PR, blogging, blogger outreach, Naked Conversations, Robert Scoble, Shel Israel del.icio.us PR, blogging, blogger outreach, Naked Conversations, Robert Scoble, Shel Israel icerocket tags: Cece Salomon Lee, Web 2.0, tags: Cece Salomon Lee, Web 2.0,

PR 20

PR Outreach Web 2.0 Astroturfing 20

WebMarketCentral

AUGUST 20, 2007

Finally, promote your releases directly to your market through outreach to influential industry bloggers, an online distribution service such as PRWeb , and through tagging on social media sites. ** technorati tags: online PR, Rob Garner, search optimize press releases, new media, bloggers, PRWeb, social media tagging del.icio.us

Press 20

Press PR Social Media Optimization 20

WebMarketCentral

JUNE 12, 2007

“Given the shift to mega-committees, marketing will have to expand their prospecting databases and outreach activities on a per-account basis.” Buyers find vendors – not the other way around. For 5-figure purchases, the average buying committee size in 100-500 employee companies is six people; in large companies, it's 21.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

JULY 11, 2008

. - Strategy starts with customer understanding: "Strategic marketing is acquiring a deep understanding of the needs and desires of your existing and potential customers and designing your business (products, services, delivery mechanisms, customer experience, branding, outreach, etc.) to meet and exceed their needs and desires.

Paid Search Agency 20

Paid Search Agency Work Management Marketing Management Marketing & Strategy 20