Biznology

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Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

But I argue that we can create a durable competitive advantage by focusing on the customer in the funnel beyond the funnel; that is, the set of systems, processes, and technologies to drive value after the customer has signed the deal and continues along their journey with you. organization. Some companies. Like this post?

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Plato, the Allegory of the Cave, and the digital enterprise, part 2

Biznology

Much of the workforce in large organization is like prisoners who only see and touch a “manufactured reality,” a poor representation of what is available in the outside world, mere shadows of what a full digital experience should be. Naturally, this is not an easy or short process. Source: Wikipedia ).

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RIP, Fleets

Biznology

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? And I don’t care that it’s going away.

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How Employee Advocacy Programs Can Help Businesses Achieve Their Goals

Biznology

No matter the size of your company, there are people in your organization who are passionate about what you do. Employee advocacy is about enabling people in your organization to easily get involved in your brand’s initiatives. They might not promote your initiatives on social media yet because they need you to guide them.

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Social media strategy leaders: Robert Bochnak

Biznology

I started with Twitter after researching how other institutions were using it. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. This was a manual process, but it helped me make sure I was connecting with as many alumni as possible in a relevant, fun, and meaningful way.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” “Companies, brands, associations, and organizations are not separating out social media from influencer engagement. .”

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Micro-influencer marketing is a process by which we identify all the influencers in your space and engage them on behalf of your brand—upwards of six- to eight-thousand! We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris. Many hands make light work.”.