Deepening B2B customer relationships with “the funnel beyond the funnel”
Biznology
FEBRUARY 23, 2018
But I argue that we can create a durable competitive advantage by focusing on the customer in the funnel beyond the funnel; that is, the set of systems, processes, and technologies to drive value after the customer has signed the deal and continues along their journey with you. organization. Some companies. Like this post?
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