Compelling Newsletter Content:2 Big Problems
Writing on the Web
OCTOBER 4, 2016
When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. Problem #1: Lack of Clarity.
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