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Writing on the Web

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Compelling Newsletter Content:2 Big Problems

Writing on the Web

When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. Problem #1: Lack of Clarity.

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Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate

Writing on the Web

Are you one of these professionals who work better when you have too much to do and not enough time to do it in? You can schedule a whole day, say a Sunday, to catch up with those tasks you keep putting off… and then waste more time getting ready to do the work, than actually completing the work. Think about it.

Tips 100
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Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

To organize your content, include a navigation bar – most blog platforms offer the option of a navigation bar across the top. Typical clients page : who do you work with? Testimonials, showing social proof of what happens as a result of working with you. Cornerstone content: free, free for email, and some for fee.

Design 100
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Success Secrets of a Writing Career: WOOT & WOOF

Writing on the Web

Objectivity to see your work from readers’ perspectives. Organize your research, dive deeply into it but don’t drown in it. Feedback is necessary and good; get it often and work with good editors, proofers, and trusted reviewers. Tenacity to do whatever it takes to get it done, get it good, and get it to market.

Training 100
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Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

Writing on the Web

When I’m working with my clients on their blogs, I often find their content is all over the map. When you organize your editorial calendar according to an outline or a table of contents, you’ll have a sequence of posts that makes sense for your readers. Maintaining a successful blog takes more time than just writing a post.

Tips 100
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Reasons to Attend the AuthorU Publishing Conference

Writing on the Web

I only attend conferences where I know and trust the organizer and expert speakers. They must have a demonstrated track record of working successfully with people. I’m an enthusiastic affiliate of this organization because I’ve experienced first hand the valuable learning they offer. So I’m picky now.

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Business Newsletter Tips: Don’t be the Grinch this Holiday

Writing on the Web

Provide coaching insights for your work. Allow me to organize my thoughts. Since I’m taking notes while I read, I share them to: Suggest books you might want to read yourself. Save you time in narrowing topics of interest you’d like me to write about. Help us all see patterns and similarities between books. This last point is key.