markempa

SEPTEMBER 12, 2007

Rather, I dangle a worm or a grasshopper in front of the fish and say: “Wouldn’t you like to have that?” Why not use the same common sense when fishing for people?”

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

SEPTEMBER 1, 2006

Download "What Sales Really Needs From Marketing" If you like what you read, you should check out Jills book ( Selling To Big Companies ) too.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

MAY 13, 2007

" Continue reading at ClickZ: The Difference Between ROI and Marketing Accountability. Bryan replies, "So many companies are still scraping the bottom end of their sales funnel while many potential prospects are left unsold. The soution?"

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

MAY 9, 2007

May 09, 2007 | Permalink Technorati Tags : lead generation , lead nurturing , ROI , sales leads TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference How Lead Nurturing Improves Lead Generation ROI : » Do You Nurture Leads, Or Do You Just Follow Up? I hope you can make it. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. If it’s not now, it will be soon (see my post tomorrow for more on that).

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

markempa

JANUARY 19, 2006

« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Convince & Convert

AUGUST 16, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble You Are Pissed Off at the Wrong Guy 5 Step Process for Social Media Success Convince and Convert Recommends Introducing Social Media to Your Business (Danny Brown) Using Social Media Right – For You (Danny Brown) Social Media for Good (Danny Brown) Tagged as: 3-2-1 , convince (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

markempa

APRIL 19, 2007

Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

markempa

JULY 9, 2007

I recommend asking the following question, “Can marketing continue to nurture this opportunity until they are more sales-ready or is this a situation best handled by a salesperson?” This is why communication and cooperation between sales and marketing is so important.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

JULY 28, 2006

MarketingSherpa: Best & Worst Lead Generation Offers for 2006 If youre interested, I also highlight how thought leading content influences the lead generation process here and here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

AUGUST 16, 2006

David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool. My e-book was even included on his list successful of examples of the genre. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Online Marketing Institute

DECEMBER 20, 2010

(Behind the scenes: The hacienda used in the video is actually the home of their Chief Marketing Officer, Brian Kardon, cleverly disguised.) Check out the online show every Friday at 11 a.m. ET, “Laugh and Learn with the Fearless Competitor.&# Find New Customers is a lead generation company in New York. b2bmarketing

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

markempa

JUNE 14, 2007

Without us, B2C marketers wouldnt have anything to sell and our economy would suffer. Its about results. Thats a fact. And thats why I love it.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

DECEMBER 7, 2006

Provide examples of companies with complex sales that applied six sigma to the sales and marketing process. Listen to podcast now (MP3 24 min 5.5

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

AUGUST 23, 2006

If possible, you’ll need a separate function, internally or outsourced, that can manage the lead qualification and followup process for you.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Convince & Convert

SEPTEMBER 7, 2010

UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better! tags: marketing) [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

MAY 21, 2007

Instead, seek to create the most relevant database possible which contains the right companies and contacts that influence the buying decision. In the beginning, you won’t have all the data you need. Be patient and youll build the opportunity profile over time.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 123

Social Media Work Management Marketing Management Media 123

markempa

JUNE 29, 2007

It will definitely help you better budget, forecast, and benchmark your marketing results.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. It’s called intellectual property and in each case it belongs to somebody.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

markempa

MAY 18, 2007

I’m wondering what you do in your company to foster better sales and marketing collaboration? Please share your thoughts and comments. Your comments could be included in my next book.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Convince & Convert

JULY 27, 2010

Danny Brown) You Are Not The Story (Danny Brown) Tagged as: blogging , content creation , content marketing , content strategy , Convince and Convert , Guest Posts Did you enjoy this blog post? Are You Cherishing the Wrong Trophy Convince and Convert Recommends The Growing Elitism of Social Media (Danny Brown) Who Are You?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 12, 2010

You Just Might Like Green Eggs and Ham (in fact, ironically, you can click here to “like it&# on Facebook ) More from Convince and Convert 7 Deadly Sins of Social Media Are You A Shaq or A Penelope Are You Cherishing the Wrong Trophy Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… (..)

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

markempa

JUNE 13, 2007

" Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Convince & Convert

FEBRUARY 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 29, 2010

More from Convince and Convert 7 Ways to Use Social Media to Build Stunning Brands The Wisdom of Social Media X-Rays Marketing Sideways to Win at Social Media Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) How Not To Use Social Media (The Arkayne (..)

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

AUGUST 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: It’s Time for Real-Time Why Social Supports Email in the Interactive Marketing Hub I Get By With a Little Help From My Friends [link] Paige Holden Hey Jay!

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MAY 4, 2010

More from Convince and Convert The Conflicting Faces of Social Media Are You Cherishing the Wrong Trophy Teach and then Reap Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not To Use Social Media (The Arkayne Blog) Tagged as: Internal Social Media (..)

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JUNE 17, 2010

(cartoon by Dewald ) More from Convince and Convert 7 Reasons Not to Put All Your Eggs in the Twitter Basket Why Twitter Needs Its Bottom Spanked Why Twitter Is the Anchor of the Social Media Team Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) How to SEO your (..)

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

markempa

FEBRUARY 28, 2007

You don’t protect your one good idea because your afraid you’ll never have another good one." " Again, its not the car. Its the crew and driver.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 7, 2006

Ultimately, companies that “huddle” more frequently improve all phases of the sales and marketing continuum and their return on investment.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

FEBRUARY 19, 2010

Plus, event invites, and photos in which you’re tagged. The email also can be configured to show you all new friend requests, status updates from pages that you’re a fan of, as well as photos, videos and links from your friends. This, I'll try.

Social Media 115

Social Media Media Paid Search Agency PR 115