on-demand-marketing 
KoMarketing Associates
AUGUST 24, 2021
Most C-Suite executives have a certain perception of marketers and their team, and new research suggests that they believe their colleagues are falling short when it comes to sustaining their overall bottom line. The CMO Council recently published the “C-Suite Scorecard” to gauge how C-Suite executives are gauging their marketing teams.
KoMarketing Associates
DECEMBER 28, 2022
As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. About 57% do not feel properly equipped to get the most out of their data for marketing.
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KoMarketing Associates
MAY 1, 2019
As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. Sales and Marketing Continue to Close the Gap. At least 16 percent claimed that it will rise by more than 30 percent.
Martech
AUGUST 12, 2021
Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. So you may find value in analyzing a “supply chain” and “demand chain” for marketing-oriented content and assets.
Advertiser: ZoomInfo
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Circle Studio
DECEMBER 2, 2022
The post 21 A/E/C Marketing Resolutions Your Firm Should Make in 2023 [On-Demand Webinar] appeared first on circle S studio.
Porch Group Media
FEBRUARY 2, 2022
With online shopping and home delivery more popular than ever, it’s important for brands to refine their email marketing strategies. Email Marketing Case Studies — Case learning from the V12 email team on what is working for our clients and how you can duplicate this success. Related Post: The Current State of Email Marketing 2022.
Speaker: Paul Slack - Vende Digital CEO
You know digital demand gen can help you get there; but you aren’t sure where to start. If there's more about digital marketing you don't know than you do know. If you want to generate revenue as a marketer and not just leads. Your boss is looking for hockey stick growth, and you need to hit the ground running.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. How a few small marketing and sales changes can make a big revenue difference. What to do to get alignment, and better performance, out of your sales and marketing organizations.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. The importance of early engagement. How to manage your customers' first impressions.
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). All eyes are on you to make an impact — fast.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. May 2 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT.
Speaker: Paul Slack, Vende Digital CEO
What's more, there’s a huge demand for modern marketers. Learn How to Master the Most Important Channel for B2B Marketers in 2022. This webinar will cover: Why social media is a critical go-to-market channel in 2022. This webinar will cover: Why social media is a critical go-to-market channel in 2022.
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