Writing on the Web

JUNE 26, 2015

Why is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. It’s called social proof. We are heavily influenced by social persuasion, we can’t help it. Where are you providing social proof?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

Why is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Social proof— recommendations, testimonials and client stories —are a powerful persuasion tactic. Where are you providing social proof?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

AUGUST 5, 2011

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. It’s called social proof. Social proof is one of the most powerful mechanisms for triggering buying decisions. We are heavily influenced by social persuasion, we can’t help it.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JULY 5, 2010

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode. Related posts: 4 Time-Saving Tips for Social Media Marketing. How to Write Like You Talk" />.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JANUARY 19, 2016

I care if I reach out on social sites more often to share good ideas. Sometimes it’s hard to keep up with all the social media and content marketing channels available, especially in the always shifting future.). How to use social media. How to send out an electronic newsletter. How to grow readership. How to blog.

Content Marketing 100

Content Marketing Planning Content Marketing & Strategy 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. It doesn’t take a genius (and I’m no genius), but my guess is they have a “me-site,” a “me-blog,” and “me pages” on social media sites. What are their struggles? What do they most desire?

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

JANUARY 30, 2014

To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. And by connecting with people through social media updates, you’re creating interest in what you have to say.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

APRIL 16, 2011

What about your e-newsletters? And, I’ve reviewed more than my fair share of boring blogs, websites and newsletters this past month. For that matter: Why are so many e-newsletters not getting read ? I’m going to answer any and all questions you have about: E-newsletters. Does your website do it’s job?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

FEBRUARY 5, 2013

Does it matter if you use direct mail with Send-It cards or email or an e-newsletter? Better Blogging: Messages that Inspire Desire… How to Make Social Proof Work Online. 4 Time-Saving Tips for Social Media Marketing. But how much effort and expense is involved in reaching out to clients on your list? You betcha.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

AUGUST 29, 2012

Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like Facebook , Twitter or LinkedIn ? Which e-newsletter and blogs do you subscribe to? Clever headlines and intriguing social updates will get them to click over to your content.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

SEPTEMBER 25, 2013

The book is a treasure of information about the value of content marketing throughout all channels (blogs, e-newsletters, videos, podcast, and social media). ” “Will people share and spread this information in social media? He founded the Content Marketing Institute. Will they talk to their colleagues about it?

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

DECEMBER 31, 2014

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

SEPTEMBER 26, 2012

Use social media. Getting established bloggers to write a guest post for your blog can boost your standing in a social community – and being a guest poster can showcase your writing talents to a new audience. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

DECEMBER 15, 2010

Do you use social media like Facebook , Twitter or LinkedIn ? Subscribe to e-newsletter and blogs? Neuromarketing blog and Neuromarketing social networking site on Ning. Related posts: Social Writing: Don’t ignore networking sites. 4 Time-Saving Tips for Social Media Marketing. Harvard Business Review blogs.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JUNE 4, 2010

I write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. As co-founder of The Blog Squad, I am passionate about helping professionals find and unleash their core message and get it published on blogs, newsletters and social media. How are you unique?

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

DECEMBER 26, 2012

Even if you’re a great writer, or have people on staff who are, it takes time and skill to craft an article, blog or newsletter appropriate for both your audience of potential customers and the search engines. One of the biggest problems with content is finding someone to write it. Contact her on Twitter @seelindaplay.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

FEBRUARY 26, 2011

Build a strong following on social networks and work hard to increase email sign-ups and newsletter subscribers. Well-written, compelling content tends to attract links, garner social mentions and spread through online communities. 4 Time-Saving Tips for Social Media Marketing. Be aggressive about building your user base.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

AUGUST 2, 2011

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Short answer: a landing page. Also known as a sales page, squeeze page).

Landing Pages 100

Landing Pages Advertorials Webcast Thought Leadership 100

Writing on the Web

JANUARY 26, 2012

Throughout, there are offers to contact by phone, through social media, and his newsletter. The old site wasn’t social media friendly. **I The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JULY 12, 2010

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Short answer: a landing page. Also known as a sales page, squeeze page).

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

MAY 2, 2011

Throughout, there are offers to contact by phone, through social media, and his newsletter. The old site wasn’t social media friendly. **I The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JULY 2, 2010

He will be all over the board, start-ups, social media, politics, (usually on the left), internet, telephony, etc. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter. Blogging about those things that are part of the authors passions, likes, dislikes, opinions etc. allows followers to connect with the blog.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

NOVEMBER 4, 2010

Social Media Fairies: They’re real and they’ve got solutions. The Real Problem: What NOT to Write About… Blog or Newsletter? Share this on Technorati. Tweet This! Related posts: The REAL Reason I Love Blogging. Business Blogging: Blast Past the Blunders. Which is best for building a list?

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Writing on the Web

NOVEMBER 13, 2014

Do you use social media like Facebook , Twitter or LinkedIn ? Which e-newsletter and blogs do you subscribe to? Clever headlines and intriguing social updates will get them to click over to your content. Neuromarketing blog and Neuromarketing social networking site on Ning. Harvard Business Review blogs.

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Writing on the Web

MAY 15, 2013

When you outsource writing for your blog , newsletter, video or any type of content marketing, be very clear about your content marketing goals. Is the Social Web Changing How We Write? In fact, it doesn’t matter if you’re outsourcing to another writer or doing it all yourself. How to Write Like You Talk.

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100

Writing on the Web

JANUARY 17, 2011

E-newsletters. Social media profiles and updates. We’ve come a long way from the days when ad men (and they were usually men) could represent products or services with snappy jingles and cute copy. Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Writing on the Web

JULY 21, 2010

What has to be done to grab people’s attention so that they open up an email, or an e-newsletter, or go read your blog? Is the Social Web Changing How We Write? We scan while thinking of other things. It’s probable that we do this when reading our inbox emails. Answer: not just a lot, but a helluva lot!

Ning 100

Ning Digg Content Buzz 100

Writing on the Web

SEPTEMBER 7, 2017

I really must stay in touch with my newsletter subscribers. I need a system to manage my social media updates. Here’s what else you feel pressured about: I really should publish a book, at least an ebook. I need to blog more often; once a month isn’t getting me traffic, I need weekly posts.

Wikipedia 204

Wikipedia Work Management Marketing Management Banners 204

Writing on the Web

SEPTEMBER 12, 2011

Chris Brogan, Community and Social Media. Folks, I could go on and on, but you make your own list of great blogs to read so you get the kind of inspiration you need for writing better blogs and newsletters. Guy Kawasaki, How to Change the World. Bob Sutton, Work Matters. Darren Rowse, Problogger.

Aggregators 100

Aggregators Newsletter Display Studies 100