Writing on the Web

DECEMBER 16, 2015

I see it everywhere – blogs, email, newsletters. Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. I can’t stop myself from reading her blog and newsletters.

Personalization 100

Personalization Business Lock-In Newsletter 100

Writing on the Web

OCTOBER 23, 2013

Here are six principles that anyone can and should apply to their writing, whether it be for for their business blog, e-newsletters, or e-books and websites. Deliver your content on time, whether it’s a monthly e-newsletter or weekly blog posts, your readers need consistency to know you’re reliable and trustworthy.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. What sealed the deal? The testimonials from other subscribers.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

DECEMBER 2, 2015

When writing on the web – either in a blog post , a newsletter or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. Here are some psychological secrets to keep in mind. Try either an informal or more formal survey from time to time.

Opinions 100

Opinions Opt-out Newsletter Opt-in 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

SEPTEMBER 25, 2013

There’s always a lot you can say about your products and services, but how many different ways can you write about them before your regular subscribers get bored? The book is a treasure of information about the value of content marketing throughout all channels (blogs, e-newsletters, videos, podcast, and social media).

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

SEPTEMBER 27, 2011

I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, newsletter articles where these 5 questions wouldn’t be appropriate. Her blueprint for creating simple copy that works to market your products and services is clear. There’s a reason it’s organized this way.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

JUNE 4, 2010

I write articles, newsletters and blogs for executive coaches, leadership recruiting experts, and consultants dealing with CEOs. As co-founder of The Blog Squad, I am passionate about helping professionals find and unleash their core message and get it published on blogs, newsletters and social media. How are you unique? Even more so.

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

DECEMBER 31, 2014

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. This builds a marketing database of people interested enough to leave their email with you.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

FEBRUARY 5, 2013

Professional marketers are usually attempting to upsell you on more products or services. Does it matter if you use direct mail with Send-It cards or email or an e-newsletter? More often than not, they aren’t, however. I admit I don’t open any junk mail. I dump immediately in the trash. You betcha. Not really.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

FEBRUARY 27, 2013

When writing for business, i.e. content marketing , you want to get the words right, so that your web pages, blogs and e-newsletters get results for your business. Roger Dooley recommends this: if you are describing a benefit of your product or service, expressing it in terms of absolute number will maximize its impact. Words matter.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

AUGUST 5, 2011

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

AUGUST 26, 2011

Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. I can’t stop myself from reading her blog and newsletters. But she tells the story so well, you don’t care!

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Writing on the Web

JUNE 28, 2010

If you’d like to know how to use a landing page template within your WP blogging platform, I suggest you read this page here, describing how the WP Sales Page template works: WP Sales Page … and yes, it’s an affiliate link because I love this product. Subscription to a newsletter, free or otherwise.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. The way to put facts into context is to transfer them through the use of story.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. One way to explore question #1, “What’s the problem? &# is to make a list of all the benefits of your products and services to clients. I’ve been re-reading Maria Velosa’s Web Copy that Sells this week.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

OCTOBER 7, 2010

How do you get them to stay and read your blog post, your web pages, your newsletter? How do we stand out from the amazing barrage of sensory stimuli to be the one product or brand that makes sense and is embraced by the brain? How do you gain the attention of readers? Your brain is 100,000 years old. How do we soothe and seduce it?

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

JULY 8, 2011

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. I recently read an e-newsletter that made a lot of sense to me, but then the writer started talking about his religious views.

Tips 100

Tips Digg Opinions Opt-out 100

Writing on the Web

MAY 15, 2013

When you outsource writing for your blog , newsletter, video or any type of content marketing, be very clear about your content marketing goals. For example, do you want them to buy a product? What makes your product or service different than everything else out there? Why might the prospect not buy your product or services?

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100

Writing on the Web

JUNE 22, 2010

I woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. Sales of a product or informational product like a book. Subscription to a newsletter, free or otherwise.

Ning 100

Ning Class Landing Pages Copywriting 100

Writing on the Web

JANUARY 17, 2011

We’ve come a long way from the days when ad men (and they were usually men) could represent products or services with snappy jingles and cute copy. E-newsletters. Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. Social media profiles and updates.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Writing on the Web

JULY 21, 2010

How do you write content that attracts readers to your products and services? What has to be done to grab people’s attention so that they open up an email, or an e-newsletter, or go read your blog? Of these only 40 enter our conscious awareness. We scan while thinking of other things. Answer: not just a lot, but a helluva lot!

Ning 100

Ning Digg Content Buzz 100