Paul Gillin

OCTOBER 5, 2011

The weekly newsletter is always good for a laugh. Editor & Publisher Daily – This newsletter is little more than a curation of articles from other sources, but the fact that E&P puts it together in a compact, scannable format makes it one of my most useful daily reads. I’ve bought several branded items from their store.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

FEBRUARY 14, 2012

The lab was christened with fanfare and highlighted in the company newsletter. Spot bonuses, recognition in company awards programs and articles in the company newsletter can highlight desired behaviors at little cost. There was even a NeXT machine. Why did the directive from the CEO of the company go unheeded?

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

JANUARY 26, 2016

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. I love this content concept, and it’s an idea more B2B marketers could adopt.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

MAY 13, 2016

Adobe doesn’t even have access to the 30,000-name newsletter mailing list. While Adobe uses CMO.com to build thought leadership, it maintains a strict church-state separation between ownership and the editorial product. Cisco Connected Futures.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

FEBRUARY 24, 2011

Recognize contributions to the corporate blog in your employee newsletter, or hand out awards for the most prolific or creative contributors every quarter along with a small gift certificate. The best way to encourage individual contributors to participate in your social media programs is to celebrate them.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

OCTOBER 19, 2011

Clif Bar asks first-time visitors to like its page in order to sign up for a newsletter, while Moosejaw Mountaineering touts giveaways, rewards points and tips. E-mail and news feeds can be used to deliver an ongoing stream of information that reminds people of who you are.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

MAY 13, 2010

These can be in the form of newsletter sign-ups, white paper downloads, requests for more information or invitations to view a webcast. Voice-annotated screen shows or PowerPoint slidecasts are also inexpensive ways to illustrate complex concepts. Is it easy to join your list?

B to B 50

B to B Marketing Websites Work Management Webcast 50