The ROI Guy

JULY 15, 2009

Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. New Partner Profitability Tool launched by Microso. Alinean recognized by BtoB Magazine’s as one of To. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Sprout Social

JULY 6, 2022

There was no slowing down for universities, higher education and educational institutions on Facebook. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) For social engagements with financial institutions, we noticed an interesting shift on Facebook. Thursdays at 10 a.m.

Facebook 115

Facebook Best Practices A/B testing Social Media 115

The ROI Guy

JANUARY 10, 2011

Research on what drives IT purchase decisions indicates that decisions are currently made based on financial requirements, such as enabling business growth (29%), improving profitability (25%), and reducing costs (22%). The news is good for worn down IT managers and IT sales professionals and marketers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Content Standard

MAY 22, 2016

The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. A study out of The Ohio State University’s Fisher College of Business found that enterprise organizations replicate success in two core ways: “learning by doing” and “astute self-selection.”.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

The ROI Guy

NOVEMBER 4, 2010

Research on what drives IT purchase decisions indicates that decisions are predominantly made based on financial requirements, such as enabling business growth (29%), improving profitability (25%), and reducing costs (22%). The good news is that it’s not only the tech sales and marketing teams that wants the purchase cycles reduced.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Content Standard

MAY 22, 2016

The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. A study out of The Ohio State University’s Fisher College of Business found that enterprise organizations replicate success in two core ways: “learning by doing” and “astute self-selection.”.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

nDash

OCTOBER 15, 2020

He’s currently the Managing Editor of R esource Regulation, which has bi-weekly newsletter covering topics in compliance news, views, and analysis, and a regular contributor to Wolters Kluwer Financial Services’ Compliance Resource Network. . content editor and a wide variety of non-profit and corporate clients. .

Marketing Budget 52

Marketing Budget Marketing Budget Creation Work Management Marketing Management 52

Hubspot

DECEMBER 30, 2011

Circles - Circles are clusters of a user's friends on Google+, meaning you can group certain people you choose to connect with on your Google+ into a certain Circle--such as colleagues, college connections, family, etc. Digg - Digg is a social news website that allows members to submit and vote for articles. has its own LinkedIn Today.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Content Marketing Institute

NOVEMBER 19, 2017

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases and Viral Marketing to Reach Buyers Directly , 6th Edition, by David Meerman Scott. Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit by Joe Pulizzi and Robert Rose.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Hinge Marketing

SEPTEMBER 22, 2017

Most importantly, I will explain what any firm — even yours — can do to emulate these high performers and generate revenues and profits well above average. Net income growth deducts expenses from gross revenues to focus on a firm’s profitability over time. Many highly profitable firms remain small forever.

Marketing Budget 74

Marketing Budget Service Peer-to-peer Budget Programs 74

Buzz Marketing for Technology

JULY 24, 2008

Crane (1972) first described the loosely-affiliated but highly interactive networks of scientists as "invisible colleges." The third barrier is the difficulty of cross-institutional work. Crossing boundaries between institutions is frequently a greater barrier than mere distance (Cummings & Kiesler, 2005).

Communities 100

Communities Practices Sample Work Management 100

Hubspot

AUGUST 9, 2018

Many educational institutions offer internships through their business or communications departments, so if you’re still in college, start there. If going through your college or university isn’t an option, sites like WayUp and Internships.com can help you find open positions. Some internships can lead to full-time jobs, too!

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hubspot

MARCH 2, 2017

If you thought your research days were over when you graduated from high school or college, think again. A New Megaphone: Social Media Gives Consumers a Chance to be Heard on What They Watch. 2) Bloomberg News. You might find these Pew survey results useful: The Modern News Consumer. Source: Content Marketing Institute.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Future of news: Insider Dave Morgan touts new media. Tim writes on the topics of online colleges and universities. Want to talk? What Would Google Do?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Contently

DECEMBER 15, 2017

In fact, it came at a time when American faith in all institutions was at a low after falling steadily since the 1970s. According to Gallup’s survey about public confidence in various institutions, administered every year since 1958, we’re losing trust in just about everything. But trust in that institution eroded as well.

Television marketing 148

Television marketing Case Studies Transparency Ad Agencies 148

Heinz Marketing

JANUARY 29, 2018

Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black. He’s got his own news network now that has serialized brands. Matt: Yeah.

Top of Funnel 74

Top of Funnel Account Based Marketing Storytelling ABM 74

seo.co

DECEMBER 8, 2020

Is it breaking news? You never know when something might come up in the news you could put a spin on or a new trend might emerge. In the span of a year, the emergence of new technologies and obsolescence of old ones can completely change the average user’s expectations for a given institution. How-to guides?

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

The ROI Guy

SEPTEMBER 9, 2010

CEOs are caught between their investors’ expectations of more profitable growth and the increasing perception of being mere commodities from buyers. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. • What does your CEO expect from your selling and marketing efforts?

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

ClearVoice

MARCH 21, 2019

Tis profitable for us both, that I should labour with you today, and that you should aid me tomorrow.' How did he lead: College Football Hall of Fame coach and commentator. 'There He is former CEO and current Distinguished Fellow of think tank The Aspen Institute. 'He The source: Kareem Abdul-Jabbar.

Lead Scoring 92

Lead Scoring Lead Ranking Peer-to-peer Terms and Conditions 92