• HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Network, Salesforce.com] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Mikael Cho has founded a number of companies over the past eight years, including the freelance professional network Crew where he currently works. He''s helped brands like Mint and Salesforce.com to improve their businesses. I''ve always been in awe of growth hacking. Follow @seanellis. Follow @mikaelcho. Follow @sethgodin.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Network, Salesforce.com] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351. press@vidyard.com. Press Releases
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Network, Salesforce.com] Vidyard makes it easy to create and share videos with new Vidyard Studio
    Because of Vidyard’s unique integration with Salesforce.com, individual viewers can be identified and tracked right inside existing lead records, giving powerful insight into which prospects are consuming the most content and are ready to convert. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351. press@vidyard.com.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Network, Salesforce.com] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough. Honeywell. Fiberlink, an IBM Company. Intralinks. Over 99% of.
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Network, Salesforce.com] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. Modern Video Marketing platforms allow brands to syndicate their content to YouTube, and play videos in-line on Facebook (among other social networks).The
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Network, Salesforce.com] Grow Your B2B Audience by Considering Size, Engagement and Value
    These are audiences that we can build through email, Facebook, Twitter, Instagram, YouTube, SMS and contests. And out of the woodwork come folks who really appreciate that industry and are willing to share it in what are ostensibly personal social networks like Facebook, as opposed to just professional ones like LinkedIn. Jeffrey K.
  • VIDYARD  |  THURSDAY, DECEMBER 12, 2013
    [Network, Salesforce.com] Create Video Marketing for the Entire Sales Funnel
    Editor’s note: This post originally appeared as contributed content on Salesforce.com. . Based on what I’ve seen work for major brands on YouTube, here’s an example of a highly functional video content mix I’d suggest as a rule-of-thumb. Content by influencers is widely shared and you can leverage leaders’ social networks.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 20, 2013
    [Network, Salesforce.com] What Makes Marketing Made Simple TV Such an Awesome Show? Reason 2 – Syndication
    One of the biggest differences between the old show, Mad Marketing TV, and Marketing Made Simple TV is our massive syndication network. Mad Marketing TV, sponsored by Act-On Software, only ran at YouTube and the Act-On blog. YouTube. Via syndication Marketing Made Simple TV reaches a potential audience of over 2.5 CMO.com.
  • HUBSPOT  |  TUESDAY, MARCH 19, 2013
    [Network, Salesforce.com] How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
    By way of example, you can read HubSpot co-founder Dharmesh Shah’s latest thoughts on business and technology by visiting onstartups.com or read our CMO Mike Volpe’s thoughts on sales and marketing alignment via a guest blog with Salesforce.com. public relations can be a critical ingredient in your marketing mix. Snooze. Opening a new office?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Network, Salesforce.com] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Also, some systems allow for “social sign-on”, letting users register on landing pages using their social network credentials. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media). Marketing Automation. Business Goal.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 13, 2012
    [Network, Salesforce.com] 11 Tips for Surviving Dreamforce 2012 from the Salesforce MVP’s
    Have a plan  (Tweet this)  – Every morning, look at the agenda, parties, networking invites, expos,  sessions , etc. Take a networking break from networking (Tweet this) – Get out of Moscone for a bit, grab some new Dreamforce friends, and have a beer!  All the breakout sessions can be watched later on YouTube.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Network, Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
    Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Stacey Acevero. sacevero.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Network, Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
    Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Stacey Acevero. sacevero.
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Network, Salesforce.com] An Intelligent Approach to Influence Measurement
    Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. Victory will go to the swiftest.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Network, Salesforce.com] The Sales Game Has Changed: Here's How to Adapt
    In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. How the Sales Game Has Changed. The result? The result?
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 1, 2012
    [Network, Salesforce.com] 47 Essential Social Media Tools for Content Marketers
    Google+ – The fastest growing social media network of all-time. YouTube  - The #1 video sharing site and #2. Vimeo  - The alternative to YouTube. Now a Salesforce.com company. Which ones am I missing that you cannot live without? disclaimer: many of the tools below are CMI partner tools]. The Basics. Yahoo!
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Network, Salesforce.com] 8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]
    It was by no means the first social network. Don't spend the time and money integrating video into your website -- be on YouTube and Vimeo. There's also Salesforce.com and Force.com. Phil Simon joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Platforms and Planks.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Network, Salesforce.com] Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
    Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Look it up on YouTube. HubSpot had a remarkable presence at Dreamforce. There are three parts to this article. Hope you enjoy it.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 13, 2011
    [Network, Salesforce.com] Is it Still a Revolution if it Comes with Instructions?
    In this case, it’s Radian6, recently sucked up by Salesforce.com.  A quick trip to the book’s website   reveals a very, very concerted effort to sell speaking engagements and consulting.  So whatever value may lie in its pages, it’s wise to view this book through the skeptical lens of a content marketer. Oh, crap, you did. Yup, did that too.
  • PWB MARKETING BLOG  |  MONDAY, OCTOBER 10, 2011
    [Network, Salesforce.com] Six FREE Tools To Measure Social Media for Business
    Facebook and other social networks equip you with limited analytic tracking tools. Radian6  (paid) – acquired by the popular CRM company Salesforce.com earlier this year for $326 million. Do you know where you most valuable customers are talking about you? Harvard Business Review says 44% of businesses don’t know. That’s a problem.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 31, 2011
    [Network, Salesforce.com] Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
    by Jesse Noyes | Tweet this There are plenty of reasons to head to Dreamforce : the expo floor, the certifications, the seemingly endless networking and, of course, the parties. But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. Marc Benioff. The company database. Share email.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Network, Salesforce.com] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Network, Salesforce.com] 9 Criteria for Selecting a Social Media Monitoring Tool
    Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Salesforce.com ), marketing automation tools and web analytics packages. But how do you choose one? Range of coverage.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Network, Salesforce.com] How to Optimize Your B2B Marketing and Sales with Online Video
    Take YouTube, for example. Today, your SEO strategy for YouTube is as important as your Google strategy.  Bolster conversion with YouTube promotion and Call-To-Action overlays. Here is the final fact: Salesforce’s YouTube videos churn out as many leads per day as 46 hyper efficient sales reps.  Leverage social media.
  • LOOPFUSE  |  MONDAY, JULY 19, 2010
    [Network, Salesforce.com] Are you ready to lead?
    Search - Building a link back network - Optimizing all forms of content for specific keywords - Exploring emergent search engines like Facebook 4. Display - Incorporating as part of a broader cross channel campaign - Utilizing highly targeted, verticalized networks - Tracking all of your referral sources 5. Are you ready to lead?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Network, Salesforce.com] Online Marketing News in 2009: The Year’s Hottest Events
    Salesforce.com announces Chatter, social computing for enterprise companies. YouTube is routinely serving more than a billion video views per day. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Network, Salesforce.com] 10 BtoB Marketers Predictions for 2010
    Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Network, Salesforce.com] 10 BtoB Marketers Predictions for 2010
    Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. Enjoy! Facebook Advertising will take off – This year Facebook saw their advertiser base triple!
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 2, 2009
    [Network, Salesforce.com] Turn around a struggling business
    For info on companies and trigger events, we’ll use ZoomInfo or InsideView.  To map our selling process, we’ll use Salesforce.com or Landslide.  (A hypothetical introduction of a new CEO in a turnaround.  This author brainstormed it as if he was this person.  I hope you find it illuminating.  Jeff). Some of you will get new roles. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 23, 2008
    [Network, Salesforce.com] Web 2.0 Expo – cool stuff seen on the floor of the show
    Below is a video where he does a great job explaining Serena's vision of a new model of community-powered marketing and how they're using tools/technologies (like Facebook, HiveLive, and YouTube) to reinvent their business: [link] InsideView – Smart marketing and sales tool I was lucky enough to have breakfast with the CEO Umberto Milletti.
 

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