SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Hubspot

FEBRUARY 9, 2021

Less access to banking in Black communities and a history of discriminatory lending practices have made it harder for Black founders to secure loans or financial assistance. The need for sustainable funding resources is an urgent need to support the future of Black businesses. Funding Resources for Black-Owned Businesses.

Resources 94

Resources Paid Search Agency Advertising Agencies Business 94

Zoominfo

APRIL 7, 2020

Human Resources controls a growing piece of the budget. Sales and marketing messaging should address the employee experience, and lower the cost to serve. Free Trial One Major HR Pain Point: Data Security Data security, vendor trust, and system reliability The human resource department deals in data, so data security is top of mind. “I

Resources 130

Resources Peer-to-peer Vendors Mobile Marketing 130

Heinz Marketing

JANUARY 31, 2020

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. Once you build a large enough active group, begin building out to your larger internal community.

Communities 117

Communities Peer-to-peer Business B2B 117

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

EveryoneSocial

MARCH 30, 2021

When inclusion is a priority in your workplace, employee resources groups positively inform the metrics for any company’s objectives and key results, key performance indicators. Aligning Employee Resource Groups with Company OKRs and KPIs. Business and Diversity Strategies. Prioritize visibility, impact, and effectiveness.

Resources 63

Resources Ad brokers Paid Search Agency Work Management 63

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

ClearVoice

JANUARY 13, 2022

Unfortunately, those who are a part of marginalized communities came into the pandemic with less access and support than their counterparts. Here are some of the latest grants available that may be an excellent fit for your business, along with resources and opportunities for mentorship, education, networking, and more.

Resources 52

Resources Business Allocation Paid Search Agency 52

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Leading Edge Virtual Event Platforms. Total reviews: 339. Pricing: free (!).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

JULY 1, 2019

Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience. But what exactly is a community manager, anyway? Image courtesy of HubSpot.

Communities 101

Communities Work Management Marketing Management PR 101

Thinkers360

MARCH 1, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Know others who should be on our leaderboards?

Education 126

Education B2B Thought Leadership Thought Leadership Lead Scoring 126

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 122

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 122

Onalytica B2B

NOVEMBER 18, 2015

Mums are fast becoming a powerful economic force in the economy, and a very influential community. MAPPING THE MUM COMMUNITY. We were very interested to see which influencers were driving the most conversation, so we identified the top 100 most influential Mum community accounts and blogs to see who was leading the discussions.

Communities 100

Communities Lead Scoring Lead Ranking PageRank 100

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Especially as powerhouse networks become increasingly oversaturated.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

DAGMAR Marketing

NOVEMBER 21, 2018

At DAGMAR, we’re proud to be a Jacksonville business and part of this awesome community. That’s why we’re always on the lookout for business and marketing networking events throughout the First Coast. But finding a great networking event isn’t the easiest thing around Jacksonville. Exchanging Referrals. Staying Current.

Network Marketing 70

Network Marketing Best Practices Business Paid Search Agency 70

Thinkers360

FEBRUARY 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 8 DV Abhang,C.P.M.,CPSM CPSM Score: 49.20 Score: 34.09

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Who are social media marketers, really? All data sources pointed to most social media marketers being Millennial white women.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Outbrain

MARCH 20, 2020

In 2020, annual spend on affiliate marketing is expected to reach $6.8 Affiliate marketing is a dynamic industry, with new tools and tactics cropping up all the time. The good news is that there are plenty of people just like you – affiliate marketers who are looking to learn, grow and succeed. Affiliate Marketing Ninjas.

Communities 61

Communities Best Practices Marketing Management Paid Search Agency 61

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. Implications for Content Marketing For content marketers, this shift calls for a strategic reassessment.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Hubspot

SEPTEMBER 10, 2020

Moz was no different, but while many companies were shifting a smaller-scale event online, Moz was dealing with an entirely different beast: MozCon , a 15-year-old SEO and digital marketing conference with thousands of attendees from across the globe. For us, that equated to creating an environment that felt authentic and community-oriented.

Communities 98

Communities CMO Ad Building Paid Search Agency 98

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities.

Advertising Agencies 126

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 126

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Thinkers360

MARCH 16, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 313

Social Media Social Marketing Planning Tips 313

Salesforce Marketing Cloud

OCTOBER 30, 2023

I’m a passionate Salesforce Certified Marketing Cloud Instructor and for the past few years I’ve taught people from all backgrounds, from complete novices to experienced Salesforce Admins, all about Marketing Cloud, how to become a Marketing Cloud Administrator, and even how to pass the Marketing Cloud Administrator Certification Exam.

Paid Search Agency 130

Paid Search Agency Class Communities Studies 130

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 124

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

B2B Marketing Exchange

APRIL 10, 2024

We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMXEast) in Georgia! This marks the latest chapter in our journey to reshape the future of B2B marketing and sales. appeared first on B2B Marketing Exchange.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

The Marketing Blender

NOVEMBER 11, 2022

Resources. . 9 small business networking tips to help you expand your reach. When it comes to running a small business, networking is key. But networking can be tricky, especially if you’re not sure where to start. . That’s why we’ve put together this list of small business networking tips.

Small Business Marketing 96

Small Business Marketing Tips Allocation Business 96

Marketing Insider Group

OCTOBER 27, 2020

We will consider the following action points: Plan for Post-Event Resources. Be Swift with Post-Event Communication. Create Attendee Communities to Continue Engagement. Plan for Post-Event Resources. These resources include what you plan to offer or showcase to your attendees after your event. Let’s get started.

Lead Scoring 308

Lead Scoring Lead Ranking Tips Leads 308

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. This information allowed them to tap into a partnership with the pet sitting network Rover.

Rules 148

Rules Planning Brand Identity Branding 148

Hubspot

OCTOBER 1, 2021

A whopping 92% of buyers are more likely to purchase B2B business tools after reading a trusted review, say G2 Crowd and Heinz Marketing. Here’s how to benefit from the valuable online communities about CRM that are right at your fingertips. Taking time to research CRMs is worth the effort. Facebook Groups.

Communities 55

Communities CRM Lead Ranking Marketing Management 55

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. If you look closely, online communication preferences have hinted that this was coming all along. But first, what are vertical networks?

Verticals 103

Verticals Social Media Media Social Networks 103

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. However, less than two years later, the future of influencer marketing that we predicted is here.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Litmus

AUGUST 7, 2019

Maybe it was the natural next step, maybe you took over someone’s responsibilities when they left, or maybe your company decided to add an email program to their overall marketing strategy. If you’re an email marketing team of one at your company or just need some extra support, take a deep breath: you are not alone.

Communities 72

Communities Peer-to-peer Email Marketing Planning 72

Outgrow

JUNE 20, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! The 3 types of community-led growth and what most people get wrong about it. Why a product-led funnel is easier to build than a community-led go to market .

Paid Content 52

Paid Content Communities Work Management Product 52